6A - Wednesday, November 17, 2010

The Michigan Daily - michigandaily.cc

Zingerman's founder tells a tale of success and anarchy

Nand ich ogu shae S The guide, intended for aspiring entrepre-
neurs, focuses on some of the "secrets" that
18 secrets to starting a have led Zingerman's to success.
While structuring his advice around
'Great Business' what he jokingly refers to as 18 "secrets,"

By LEAH BURGIN
Daily FineArts Editor
HoweverharditistoimagineAnnArbor
without the beloved Zingerman's Delica-
tessen, there are at least two 'U' alumni
who remember
the now-quint- Zingerman's
essential eat- Guide to Great
ery's conception G
28 years ago: Leading, Part 1: A
Paul Saginaw Lapsed Anarchist's
and Ari Weinz- A c
weig, co-found- Approach to Building
ers and partners a Great Business
of Zingerman's
Community of AriWeinzweig
Businesses. Zingerman's Press
Weinzweig's
latest book - following, among others,
his "Guide to Better Bacon" and "Guide to
Good Eating" - is "Zingerman's Guide to
Great Leading, Part 1: A Lapsed Anarchist's
Approach to Building a Great Business."

Weinzweig ironically explains that one of
Zingerman's most important secrets is its
transparency. As he writes in the preface,
"We actually teach everything we know
about business, leadership, finance, ser-
vice and food to everyone who works here,
regardless of how old they are, how long
they've been on staff, or where they are on
the org chart."
And now Weinzweig has decided to
share this philosophy with a wider pub-
lie. Concise and casually toned, this first
installment mirrors Weinzweig's ambi-
tions. The 18 secrets make for 18 mini
essays that are sandwiched between
some Zingerman's history and stomach-
rumbling recipes for "classics" like potato
latkes, barbecue sauce and magic brownies
(no, not that kind of magic). These book-
ends turn "Buildinga Great Business" into
a guide that non-business-oriented folk
can still enjoy and learn from.
"I like that there are recipes in a busi-
ness book," Weinzweig said in an inter-
view with the Daily. "I picked one recipe

for each Zingerman's business. I tried to little different than what it would be like if
do stuff that wasn't really complex. I like it were put out by a mainstream publisher:
simple food anyway and, stereotypically, It's on tOO-percent recycled paper, it's got
people who buy business books may be less some parts in it that would probably be
inclined to try more difficult recipes than edited out by big publishers."
those who would buy our The book makes many
food books." references to Weinz-
Located at the head . weig's ties to the Joseph
of each chapter, scratch- A. Labadie Collection, an
board illustrations depict obscure collection in the
"daily life" in the Zing- Hatcher Graduate Library
erman's Community of writings from 19th- and
of Businesses, includ- 20th-century anarchists.
ing bread-baking, cof- As a history major at the
fee bean roasting and University, Weinzweig
the Deli's famous olive explored this collection,
oil shelf. Though they and has since developed a
are in black and white, complex relationship with
these illustrations, com- the ideals presented in
bined with other charts its pamphlets and letters.
littered throughout the These ideals crop up fre-
book, evoke the splashy quently in the book.
hand-drawn Zingerman's "While the 19th-cen-
brand. For longtime cus- COURTESY OF ZINGERMAN'S PRESS tury anarchists whose
tomers and fans, this style work I read in my student
will be instantly recognizable and will tie years certainly stayed with me in spirit, I
the book to the food and atmosphere they gradually let go of some of the specific con-
love so much. tent of their beliefs," Weinzweig wrote in
"I guess I feel like the book is congruous the guide's introduction. "Over the years I
with what we do," Weinzweig said. "It's a started thinking ofmyselfmore as a'lapsed


anarchist.'"
For Weinzweig, "lapsed anarchist
can be explained as someone who stil
believes in the ideals of the philosoph:
(liberty, voluntary association, etc.), bu
has dropped some of the particulars of th
movement - mainly, the anti-governmen
agenda. This philosophical shift seem
logical considering Weinzweig is a leade
of a coalition of eight always-expandin'
businesses that, according to a pres
release, collectively gross more than $3'
million annually.
"I never even knew you could go int<
business," he explained. "Plus I'm as
anarchist, so the last thing I would hav
thought was to be in charge of anything."
Though "Building a Great Business
is chock-full of business advice, rangin
from discussion of the "Twelve Natura
Laws" of business-building to the impor
tance of mission statements to why "finish
ing third" is best, Weinzweig said that he
hopes readers appreciate a larger message
as well.
"Believe in yourself and go after great
things and have fun while you're doing it,'
he said. "And don't get caught up in doing
what everyone else wants you to do. That's
my anarchist voice."

s-i

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RELEASE DATE--Wednesday, November 17, 2010
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Edited by Rich Norris and Joyce Nichols Lewis
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