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October 13, 2009 - Image 3

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The Michigan Daily, 2009-10-13

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The Michigan Daily - michigandaily.com

NEWS BRIEFS
DETROIT
Poice step up patrols
after 11 arsons
Police are stepping up patrols in
an east side Detroit neighborhood
after11fires were setwithin90 min-
utes over the weekend.
The fires are believed to be con-
nected and come three weeks
before the annual citywide Angel's
Night observance when police and
volunteers are extra vigilant against
arsons.
The 11 fires happened on six adja-
cent streets between 5:30-7 a.m.
. Sunday. Seven of the houses were
vacant. Peoplelivedintheotherfour
homes. No injuries were reported.
Police spokesman John Roach
says the fires are under investiga-
tion.
Detroit officials are preparing
" for Angel's Night patrols over sev-
eral days around Halloween. Once
known as Devil's Night, the period
saw hundreds of fires set each year
to abandoned houses and buildings
in Detroit.
DETROIT
Obama transit chief
visits Detroit port
U.S. Transportation Secretary
Ray LaHood says Detroit's planned
$22 million ferry and cruise-ship
terminal is a key part of revitaliz-
ing the area's economy.
LaHood joined Sens. Carl Levin
and Debbie Stabenow, Reps. John
Dingell and Carolyn Cheeks Kil-
patrick and Michigan Transporta-
tion Director Kirk Steudel to tour
the facility yesterday. It begins full
operations next summer.
The passengerterminal and pub-
lir dock on the Detroit River is get-
ting $7.1 million in federal recovery
money.
While in Michigan, LaHood is
meeting General Motors Co., Ford
Motor Co. and Chrysler Group
LLC officials for briefings on safety
technology the automakers are de-
veloping.
SEOUL South Korea
Report: North Korea
fires five short-range
nTis4Jsoffeastcoast
North Korea fired five short-
range missiles off its east coast
yesterday, news reports said, even
as South Korea proposed work-
ing-level talks with its communist
neighbor.
South Korea's Yonhap news
agency, citing an unidentified
South Korean government official,
. said the North test-fired two short-
range missiles yesterday morning
and three others yesterday after-
noon from mobile launch pads.
Yonhap said the missiles were
surface-to-surface KN-02 rockets
with a range of up to 75 miles (120
kilometers).
The reported launches were the
first since the regime conducted a
barrage of seven ballistic missile
tests in early July, and come despite
signs North Korea is reaching out
to rival South Korea and the United
States after months of heightened

tensions over its missile and nucle-
ar programs.
The South's conservative gov-
ernment has reciprocated by tak-
ing more steps to engage more with
the North, but shows no signs of
easing its pressure on the North to
disarm.
STOCKHOLM
Two American win
Nobel in economics
Americans Elinor Ostrom and Oli-
ver Williamson won the Nobel eco-
nomics prize on yesterday for their
workin economic governance.
Ostrom was the first womanto win
the prize since it was founded in 1968,
and the fifth woman to win a Nobel
award this year - a Nobel record.
The Royal Swedish Academy of
Sciences cited Ostrom "for her analy-
sis of economic governance," say-
ing her work had demonstrated how
common property can be successfully
managed by groups usingit.
Williamson, the academy said,
developed a theory where business
firms serve as structures for conflict
resolution.
"Over the last three decades, these
seminal contributions have advanced
economic governance research from
the fringe to the forefront ofscientific
attention,"the academysaid.
The economics prize was the last
Nobel award to be announced this
year. It's not one of the original Nobel
Prizes, but was created by the Swed-
ish central bank in Alfred Nobel's
memory.
- Compiled from
Daily wire reports

CAMPUS REPS
From Page 1
Minnesota-based travel com-
pany Bianchi-Rossi Tours has
specialized in spring break trips
to Mexico and the Caribbean
since 1987, and hires students
across campus as 'reps.'
Business sophomore Nick
Witte started working for
Bianchi-Rossi this year, and said
he has seen firsthand the benefits
of peer marketing.
"It's very straightforward -
kids are more likely to go on a
trip if their peers, and especially
friends, are promoting it," Witte
said. "It adds a degree of trust to
the entire transaction."
As arepresentative for Bianchi-
Rossi, Witte said he recruits
potential travelers, holds infor-
mational meetings, and answers
questions about spring break
travel packages.
"The other alternative would
be listening to an adult: someone
who knows all the information,
but isn't going on the trip," Witte
said. "It just makes sense."
Red Bull, the energy drink pur-
ported to "give you wings," has also
developedeffectivestudentmarket-
ing through its program Red Bull
University. The company has more
than 300 student brand managers
on campuses across the country.
The Red Bull University web-
site assures visitors that the job is
"not an internship."
"It's an opportunity to play an
integral role in building a global
brand, our brand, on your cam-
pus," the website reads. "It can be
as simple as providing Red Bull
for a party, or ... it can go a whole
lot further."
LSA sophomore Kristine Colo-
simo works as a Red Bull student
brand manager at the University
and helps to promote the com-
pany's bold and adventurous
reputation.
"The demographic - ages 17to
22 - is a huge consumer group for
the product," Colosimoexplained.
"Having Red Bull at the coolest
parties and throwing the best
events makes it stand out to those
of a college age."
One program in particular,
Microsoft Student Partners, has
experienced distinct success on
campus.
MSP was implemented at the
University in 2006 and is part of
a worldwide initiative that rep-
resents more than 90 countries
or regions with 2,488 partners.
Partners are typically undergrad-
uate and postgraduate students
who act as on-campus marketers,
bloggers and experts on every-
thing Microsoft.
Business senior Brian Hen-
dricks and Engineering senior
Daniel Gilmore work to spear-
head the Microsoft Student Part-
ners effort in Ann Arbor.

Since 2006, Hendricks and
Gilmore have collaborated to
ensure the program's success
at the University. Both students
use social networking sites, hold
tutoriais, organize events and
team up with University organi-
zations to promote MSP's three
primary goals of awareness, edu-
cation and experience.
"The program is really a way
to get the Microsoft 'word' out
on campus," Hendricks said. "We
try to make sure that students are
aware of new technology, soft-
ware and products and educated
on how to use their products to
the highest degree."
As a third-year student partner
of MSP and founder of a computer
manufacturing company in high
school, Hendricks said he under-
stands thebenefits ofthe program
on college campuses.
"A primary reason (the campus
program) was implemented was
to get closer to peers," Hendricks
explained. "Having the extension
of Microsoft to the college market
helps to better convey messages
on campus - one representative
on campus can reach thousands
of students through tools like
Facebook and Twitter."
However, MSP's goals extend
far beyond increasing its consumer
market to students. It provides
participants with real exposure to
relevant job fields, increases their
employability for the future and
seeks to provide an adequate tech-
nological education to all involved.
"We want to make a difference
and a broad impact on society,"
Gilmore said. "We definitely see
this as a way of doing our part in
the world, enhancing the educa-
tional experience for students in
the U.S. and also showing people
the new (material) that (Micro-
soft is) working on."
In an e-mail interview, Prasid
Pathak, Microsoft's student life-
style marketing representative,
described the many facets of
being an MSP.
"Microsoft Student Partners
get training from Microsoft on
new products and services,"
Pathak wrote. "We describe
them as social-media-twittering,
Xbox-playing, event-planning,
Tablet PC-slinging, tech-blog-
ging, smartphone-carrying,
PowerPoint-presenting, I'm a
PC-shirt-wearing, ninja-market-
ing college students."
With the recent release of
Mac's new operating system,
Snow Leopard, and the next gen-
eration of iPods, Microsoft Stu-
dent Partners must work harder
than ever, Manchanda said.
"The problem with Micro-
soft is that they haven't had the
coolest products recently," Man-
chanda explained. "They des-
perately need to keep discussion
going about their company and
its products, and this program is
a way to do that."

SECURITY
From Page 1
necessary for attendees' safety.
"Officers are warned about cer-
tain areas that continue to be cer-
tain threats, such as sports arenas,"
Brown said.
Officials first instituted a no-
bag policy in Nov., 2001 in the
wake of the Sept. 11 attacks. For
the 2002 season, security was
stepped up further, requiring stu-
dents to present MCards at the

gate for the first time.
That bag restriction was lifted
during the 2002 season.
Brown said prohibiting all bags
should help decrease the risk of
crime at games.
"It will reduce the potential for
people who wish to commit crimes
to create a problem," said Brown.
Other items like cameras and
binoculars are still permitted
provided they are not in a bag.
Stadium security reserves the
right to search all items brought
into the stadium.

Tuesday, October 13, 2009 - 3
The decision to tighten secu-
rity at the Big House comes after
federal agents arrested suspected
terrorist Najibullah Zazi in Den-
ver at the end of last month. Zazi
was believed to have been plot-
ting an attack on New York trains
with backpack bombs. Stadiums
across the country were alerted
at the time that Zazi could have
potentially been planning attacks
on sports venues, prompting sev-
eral to alter their security poli-
cies, including the University of
Michigan.

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