The Michigan Daily - michigandaily.com

Tuesday, September 16, 2008 - 7

CAMPUSES
From Page 1
officials. Both campuses appear
to be on pace to meet the strategic
growth goals they outlined several
years ago.
Official enrollment data of the
University's Ann Arbor campus
won't be available until October,
when the Office of the Registrar
completes its semester report.
Flint administrators attributed
the campus growth to several fac-
tors, including more aggressive
recruiting and marketing tactics,
new academic programs and the
campus' first residence hall, which
opened this fall.
"It'sbeenacombinationofalotof
factors that has contributed to this
outstanding growth," Flint spokes-
woman Jennifer Hogan said.
Since announcing a goal of
increasing the campus enroll-
ment to 8,000 students by 2010 in
2005, administrators have used
aggressive and targeted strategies
to attract students to the satellite
campus.
With the Flint campus's enroll-
ment now at 7,620 students, Direc-
tor of Admissions Kimberley
Williams said she was confident
the campus would meet the goal.
To do this, the campus expand-
ed its "recruiting radius" - the
distance school representatives
traveled to meet with prospective
students - and also participated
in international recruiting trips to
Latin America, Asia and the Middle
East, Hogan said.
Williams said the campus used
survey questions from the ACT
exam to determine.which areas of
Michigan, and specifically which
high schools, had a large number of
students who expressed interest in
a field of study offered at the Flint
campus.
Campus recruiters identified the

metro Detroit.counties of Oakland,
Macomb and Livingston as good
focus areas, Williams said.
Williams said the completion of
the campus' first dormitory this
year allowed recruiters to attract
more students who lived further
from the city.
"Without housing, we were pret-
ty limited in terms of our reach,"
she said.
The First Street Residence Hall,
which opened this August, houses
300 students.
For the past few years, the cam-
pus has also offered "face to face"
campus visits that allow prospec-
tive students to sit in on classes and
have lunch with current students,
in addition to traditional campus
tours.
Williams said the enrollment
surge also reflects increased inter-
est with creation of several new
academic programs, including the'
campus's new undergraduate jour-
nalism major.
The school also recently upgrad-
ed its admissions website and
increased the amount of direct
mailings sent to prospective stu-
dents, Hogan said.
Williams said the enrollment
surge is noticeable in the full recre-
ation center, parking lots and stu-
dent common areas.
"You can feel the growth as
you're walking across campus,"
Williams said. "You can feel that
we have more students here this
year. It's really exciting."
The sudden growth has caused
some long lines around campus,
scheduling headaches and extend-
ed building hours, but those are
"good problems to have," Williams
said.
University of Michigan at Dear-
born officials are also report-
ing record freshman enrollment,
although this year's growth is more
subtle than in Flint.
Based on preliminary data, the

freshman class at the Dearborn
campus is expected to be about 960
students, an increase of about 50
students compared to last year, said
Stanley Henderson, vice chancellor
for enrollment management and
student life at Dearborn.
The Dearborn freshman class is
the largest in the campus's history,
surpassing the record set last year,
when the campus saw an 11 percent
surge.
The increase helps Dearborn get
closer to its goal of reaching the
12,000-student mark within the
next 10 years, Henderson said.
Enrollment at Dearborn was
declining until 2004, when num-
bers started to climb. Since then,
the campus' freshman class has
grown 38 percent from 696 stu-
dents to 960 students, Henderson
said.
The campus ramped up its
recruiting and marketing cam-
paigns, specifically targeting
Detroit residents and adults
between the ages of 24 and 35 who
are returningto school to complete
a degree, Henderson said.
In radio spots and billboards,
the campus uses the block 'M', try-
ing to emphasize the University of
Michigan brand, Henderson said.
"We can communicate very
legitimately that we are a part of
the University," he said. "That
brand is very attractive to some
students."
To encourage growth, the cam-
pus also restructured its scholar-
ship program and created more
academic programs, particularly
in health-related fields, Henderson
said.
Like Flint, Henderson said Dear-
born administrators discussed
adding on-campus housing as part
of its growth plan.
The Dearborn campus is now
in talks with a private developer
to build student housing within a
couple of miles of campus, he said.

KEYNOTE
From-Page 1
to put pressure the governor and
state legislators to support envi-
ronmentally friendly legislation.
Any activism or green living
is a step in the right direction, he
said, urging students to take sus-
tainability to their dorms, faith
groups and other organizations.
Even small actions like replacing
incandescent light bulbs to more
environmentally friendly compact
fluorescents could help, he said.
"Multiply everything you might
do that sounds pretty simple by
100 millionor so," hesaid. "There's
a lot that can be done at the per-
sonal level."
Musil stressed that the upcom-
ingelection was avenue for citizens
to push for a change that would
impact the world. While citizens
can make individual changes to
lifestyle, the government needed
to make a bigger commitment to
global sustainability, he said.
"We need global solutions that
will require international trea-
ties, that will require politicians
and presidents and a senate," he
said.
Musil also spoke at length
about the mechanics of global
warming and the history of global
warming activism, warning that
the problem wouldn't go away
any time soon.
"For the rest of your life, this
will be a struggle," he said.
LSA freshman Chris Reece,
who was in attendance, said the
lecture taught him new informa-
tion about how to live greener.
"I didn't really know that
much about energy conserva-
tion or about how much energy is
wasted, especially in colleges like
this," he said.
He said living in a dorm and
with limited access to utilities

Bob Musil, the former CEO of Physicians for Social Responsibility, was the keynote
speaker for this year's "Energy Futures" LSA Theme Semester.

made it harder to be green, but
sustainable living would be easier
from an apartment or house.
John Monaghan, vice president
of LSA Student Government, said
he hoped students walked away
from the lecture with a desire to
come together for environmental
change on campus.
"We as students need to effec-
tively organize together if we
want to make the changes in

Michigan - as the University of
Michigan, and as a state," he said.
The event was co-sponsored
by LSA Student Government, the
Center of Study for Complex Sys-
tems, the Health Science Scholars
Program, LSA Honors College
and Michigan Community Schol-
ars Program.
Musil will remain on campus
for two days, going to classes and
meeting with students.


School's director of marketing
BUSINESS communications, said the build-
From Page 1 ing's design will help facilitate the
school's educational philosophy.
Major construction is scheduled "In general, the building is
to finish by the end of October. designed and constructed to sup-
The following month, the build- port the school's action-based
ing's technology will be installed learning approach," Gediman said,
and furniture will be moved in and explaining that this kind of learning
assembled. Faculty are expected involves students working in group
to move in mid-December, with settings.
classes starting the first week of Several business students inter-
January. viewed yesterday said they were
Paul Gediman, the Business eager for the construction to finish

and for the new buildingto open.
Business School senior Elise
Hutchinson said she was looking
forward to having all her business
classes in the same place.During
construction, some Business School
classes have been relocated to
Mason Hall.
Business junior Amanda Burriola
said she admires the new building's
look and design.
"I'm looking forward to going
in and getting a feel for it," Bur-
riola said. "It's a building that really

stands out on campus."
She said she was most excited to
see the Davidson Winter Garden
and the Colloquium.
The winter garden is a three-
story common area in the center of
the building thatwill be surrounded
by classrooms, faculty offices. The
Colloquium will be a conference
room on the sixth floor with pan-
oramic views of campus that will be
used for special events.
In addition to practical and func-
tional considerations, the building

was also designed with environ-
mental sustainability in mind. The
Ross School of Business was ranked
number two in social and environ-
mental stewardship by a 2007 study
"Beyond Grey Pinstripes" by, the
Aspen Institute.
Gediman said the building will
feature two green roofs that will
collect and filter rainfall.
The building will also feature
many other energy efficienttechnol-
ogies such as high-efficiency light-
ing, low-flush toilets, a non-ozone

depleting refrigeration system to
cool the building and occupancy
sensors to regulate heat levels in
faculty offices.
Additionally, 94 percent of demo-
lition debris and 50 percent of con-
struction debris have been recycled.
Business School junior Kyle
Wagner said he's happy the school
made an effort to go green when
constructing the new building.
"I'm glad that Michigan is going
along 'with that, trying to be as
green as possible," Wagner said.

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