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October 26, 2007 - Image 7

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The Michigan Daily, 2007-10-26

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0 The Michigan Daily - michigandaily.com

TAILGATES
From page 1A
geted by companies because of
their popular location and size of
their tailgates.
Chi Psi, located at the corner
of State and Madison streets, is
home to WDFN Sports Radio on
football Saturdays.
Sean Meeachia, a promotional
assistant for the station, said that
being there is valuable for both
the station and the fraternity.
"We're trying to come into the
college market," he said.
Like other marketers, they
give away promotional products
and stage contests to draw people
to their tent.
LSA sophomore Mike Rorro,
Chi Psi's chair of football Satur-
days, said that even though the
house doesn't get paid, the radio
station provides some fun for the
alumni, brothers and guests at
the house.
"Everyone that is here loves it,"
he said. "It's just an extra some-
thing to do on the lawn."
Some houses, however, are
lucky enough to strike more
lucrative gigs.
U.S. Smokeless Tobacco Com-
pany has a prominent presence
on the lawn of the Phi Kappa Psi
house, located across Madison
Street from Chi Psi, during cer-
tain football games.
Phi Kappas Psi President Ben
Glaze said that although he ini-
tially had qualms about allowing
the tobacco company to set up
shop during tailgates, he said the
company talked with him, con-
vincing him that it wasn't trying
to get new people to chew tobac-
co. So he agreed to let the U.S.
Smokeless Tobacco Company set
up a tent.
U.S. Smokeless Tobacco Com-
pany purchases small amounts
of food and non-alcoholic bever-
ages for Phi Kappa Psi's tailgates
and rush events in exchange
for being able to give away pro-
motional products and conduct
optional surveys on the lawrl,
ENDOWMENT
From page 1A
pointed to a chart tracking the
endowment over the last 15
years and praised Chief Invest-
ment Officer Erik Lundberg and
his office for their investment
skills.
"It's unbelievable what this
team has done," McGowan said.
University President Mary Sue
Coleman said the gains brought
in by Lundbergand his colleagues
are critical to the success and sta-
bility of the University.
"A strong return on today's
investments guarantees a strong
university for the future," Cole-
man said.
The 25.5 percent growth
of the University's endow-
ment ranks closely with Ivy
League schools like Yale,
which announced a 28 per-
cent increase, and Harvard,
which announced a 23 percent
increase, last year.
Lundberg said the rapid
growth in endowments indi-
cates a strong economy - not a

greater focus on investments by
colleges.
He said the success of uni-
r
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Glaze said.
Glaze said that U.S. Smokeless
Tobacco Company's presence
doesn't really draw anybody to
the tailgate who wouldn't pave
come otherwise. Glaze said his
fraternity agrees to the deal
mostly for the free food.
Tyler Pisher, the president of
Sigma Phi Epsilon, said Skoal
smokeless tobacco approached
his fraternity about promoting
during football Saturdays. But
the fraternity's executive board
said no.
"I made up my mind about this
that it wasn't something that I
wanted my frat to be associated
with," he said.
Glaze said his fraternity won't
allow the tobacco company to
promote before more visible
games, such as the Ohio State
game.
Ann Arbor ordinances pro-
hibit unlicensed solicitors and
peddlers from city streets and
sidewalks.
But promoters don't meet the
outlined definitions because
they don't travel from place to
place and aren't attempting to
sell anything.
As long as they don't block
streets or sidewalks or try to
actually sell anything, marketers
can promote on private property
as long as they have the permis-
sion of the residents.
LSAjunior LisaKurajian, who
lives at the house on the corner
of Hoover and Mary streets
where Vitamin Water sets up
a trailer, said she couldn't dis-
close the details of their unof-
ficial contract with Vitamin
Water but said "they really hook
us up."
Vitamin Water has promoted
atthatlocation in the past. A mar-
keting director for the company
lives nearby and seeks out that
house because of its prime visibil-
ity, Kurajian said.
Kurajian said that the arrange-
ment works in her house's favor
- not only because of the influx of
free Vitamin Water but because
her house's tailgates become a lot
more exciting.
versity investments can be
attributed to low inflation, low
interest rates and high economic
growth.
"Companies are having record
profits," Lundberg said. "It's a
good time to invest;"
Lundberg said the University
spends only asmall amount of its
endowment each year to guard
against the unpredictable nature
of the economy.
University policy forbids
officials from spending more
than 5.3 percent of the endow-
ment in any given year, a per-
centage that is calculated by
averaging the endowment's
value over the previous seven
years.
The University plans to
spend about $300 million
of the endowment this year
- about 5 percent of its total
value.
Duderstadt cited the state's
struggling economy while
explaining the importance of
the University's endowment
increase.
"If we did not have that
endowment, we would be in

very difficult shape right now
because of the hit we've taken
from the loss of state support,"
Duderstadt said.

VETS
From page 1A
Most of the veterans talked about
what they saw as people's miscon-
ceptions about the war.
"The terms of the debate on the
war of Iraq are just so shallow,"
Powell said. "I just wish there was
better information, but that can't
happen because the media is a tar-
get now, too."
Powell said access to informa-
tion is much more scarce than it was
duringthe warin Vietnam. The best
way for people to become more edu-
cated, he said, is to talk to veterans
who experienced the war firsthand.
But Kim said the soldiers them-
selves are not always told the entire
story.
"A lot of times for military per-
sonnel, everything's on a need-to-
know basis," he said.
Blumke started the Student Vet-
erans Association in May.
The group has pushed Univer-
sity officials to better accommo-
date the veterans by offering them
in-state tuition and credit for mili-
tary experience.
In response to the group's efforts,
the University has said it will seri-
ously consider hiring a staffer to
help veterans transition to life on
campus.
-Jenny Armstrong
contributed to this report.

UPLOADING
From page 1A
that can amount to thousands of
dollars per song. The new service
won't share information with the
RIAA
Assistant General Counsel Jack
Bernard said the new service's
purpose is to make people aware
of uploading.
"It's designed to be a service to
help computer users in our com-
munity," he said.
E-mail alerts are sent to users
within 10 minutes of an upload
occurring. It will only send one e-
mail every 24 hours, though.
The e-mails contain informa-
tion about what BAYU is and what
peer-to-peer file-sharing is, along
with several links to educational
information about uploading and
downloading files.
Recipients can learn how
to turn off uploading capabili-
ties on software programs, how
to remove uploading software
from their computers and how to
upload lawfully.
"The sooner we do this, the
fewer students that will run into
problems," he said.
Bernard said there is no
enforcement policy being admin-
istered with the program. The
service is meant exclusively to
help people avoid risks.
"Anytime you have peer-to-

peer file sharing software on your
computer, you're taking a risk,"
he said. "Uploading makes you
vulnerable. We want people to be
aware of that risk."
BAYU does not identify what is
being uploaded, what software is
being used or the contents of any
files.
The service only identifies
the user's IP address and uniq-
name. The information is saved
for seven days, though aggregate
data is saved longer amounts of
time.
Bernard developed the idea for
the service after handling copy-
right infringement problems for
the University.
He said students accused of ille-
gal file-sharing often don't under-
stand the technology they're
using or are unaware they're
uploading.
Bernard said that from the
University's perspective, the
program is meant to help inform
students and teach them to make
more informed decisions about
file sharing.
"Our hope is that the majority
of people will see a benefit," he
said.
The new service was developed
by the University's Information
Technology Central Services.
Students uploading lawfully
can be issued alerts, too, because
BAYU doesn't read what is being
uploaded or what software is

Friday, October 26, 2007 - 7A
being used.
They may be uploading for aca-
demic reasons or playing online
games that require software with
uploading ability.
Bernard said peer-to-peer file
sharing is lawful when you're
uploadingthings that are yours or
in the public domain.
Students have the option,
though, to opt out of e-mail alerts
by following a link in the notice to
a cancellation site.
There will be a way to report
falsely identified uploading if a
student is sure he or she is file
sharing legally, he said.
Bernard said the service is
unique to the University of Michi-
gan.
"We're the first that we know
of to implement something like
this," Bernard said.
Because of this, he said, the
service will be refined over time
based on its effectiveness, feed-
back and any problems encoun-
tered after its implementation.
Bernard said the program is
aimed at residence halls because
72 percent of notices the Univer-
sity receives for alleged peer-to-
peer file sharing on the University
network come from computers in
residence halls.
The Residence Hall Association
is helping inform residents about
the alert system. RHA voted ear-
lier this month to endorse the
program.

e 3iohan daily
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For Friday, Oct. 26, 2007 SCORPIO
ARIES (Oct. 23 to Nov. 21)
(March 21to April 19) You couldn't get a better day to do
Discussions with others are very much research. Your mind has energy, drive
to the point today. Both parties want to and focus. Nothing is too much trouble.
get down to brass tacks. You won't just You'll look under every rock.
skim along the surface of things. (No SAGITTARIUS
way.) (Nov. 22 to Dec. 21)
TAURUS Discussions with others will be per-
(April 20to May 20) sonal and quite penetrating. Someone
You're very productive at work today. might ask you about the truth of some-
In large measure, this is because your thing, or vice versa. You're sure to learn
powers of concentration are excellent. something.
Whatever job you pick, you'll stick with CAPRICORN
it until it's finished. (Dee. 22 to Jun. 19)
GEMINI Discussions with parents, teachers and
(May 21to June 20) authority figures will be both playful and
Your mind is in a playful, prankish yet very much on the edge. You might
mood today. You might want to read or not be sure of how to take someone. Is
watch murder mysteries, or play a prac- this person kidding or not?
tical joke on a friend. (Just for fin.) AQUARIUS
CANCER (Jan. 20 to Feb. 18)..
(June 21to July 22) This is a marvelous day to study any-
Discussions with family members are thing. You have a genuine curiosity
intense today. However, this is a good about learning something new, espe-
day to tackle repairs at home, especially cially related to publishing, the media,
if they're related to bathrooms, plumb- higher education or travel.
ing or garbage areas. PISCES
LEO (Feb. 19to March 20)
(July 23 to Aug. 22) Discussions about how to share some-
You have the mind of a sleuth today. thing might go very well today. Your
You can practically read the thoughts of mind is so sharp, you won't miss athing?
other people. You'll be able to spot a YOU BORN TODAY You work well
phony a mile away. with groups. In particular, you love to
VIRGO join forces with others to introduce
(Aug. 23to Sept. 22) reform, especially social reform. You're
You might see another source of highly responsible. You understand how
income that is possible. Listen to your power works in the social structure.
own moneymaking ideas. Why not run You're very courageous, and you have
something up the flagpole to see if any- excellent organizational skills and plan-
one salutes? ning abilities. In the next year, you might
LIBRA let go of something you've been
(Sept. 23 to Oct. 22) involved with for about nine years.
Today you have a love of mystery and Birthdate of: Keith Urban, singer; Pat
a desire to solve puzzles. Basically, it's Sajak, TV host; Hilary Rodham Clinton,
because you want to penetrate beneath politician.
the surface layer of things.
2(007 KingiFeatures SyndJicate. Inc.

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