The Michigan Daily - michiganclaily.com
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Google phone could be ad-based
Product likely to be nology could be available next year. ing systems, which are built into Google, which has little experience
Some analysts say that the phones sold by many manufactur- with complex hardware, faces sig-
unveiled by Google project's affect on the wire- ers. And unlike Microsoft, Google nificant challenges.
less industry is not likely to be as is not expected to charge phone "Running a Web site and asearch
end of year profound, at least initially, as that makers a licensing fee for the soft- engine is one thin." said Weide of
By MIGUEL HELFT
The New York Times
SAN FRANCISCO - For more
than two years, a large group of
engineers at Google has been work-
ing in secret on a mobile phone
project.
As word about their efforts has
trickled out, expectations in the
technology world for what has
been called the Google phone, or
GPhone, have risen, the way they
do for Apple loyalists ahead of a
speech by Steve Jobs.
But the GPhone is not likely to
be the second coming of the iPhone
- and Google's goals are very dif-
ferent from Apple's.
Google wants to extend its domi-
nance of online advertising to the
mobile Internet, a small market
today, but one that is expected to
grow rapidly. It hopes to persuade
wireless carriers and mobile phone
makers to offer phones based on
its software, according to people
briefed on the project. The cost of
those phones may be partly subsi-
dized by advertising that appears
on their screens.
Google is expected to unveil the
fruit of its mobile efforts later this
year, and phones based on its tech-
of Apple's iPhone, whose revo-
lutionary look and features have
redefined consumer expectations
for mobile phones.
"The iPhone was a milestone in
terms of how people use a mobile
device," said Karsten Weide, an
analyst with IDC. "The GPhone, if
it does come out, will help Google
with distribution for their online
services."
At the core of Google's phone
efforts is an operating system for
mobile phones that will be based
on open-source Linux software,
according to industry executives
familiar with the project.
In addition, Google is expected
to develop mobile versions of its
applications that go well beyond
the mobile search and map soft-
ware it offers today. Those applica-
tions may include a Web browser to
run on cell phones.
While Google has built phone
prototypes to test its software and
show off its technology to manufac-
turers, the company is not likely to
make the phones itself, accordingto
analysts.
In short, Google is not creating a
gadget to rival the iPhone, but rath-
er creating software that will be
an alternative to Windows Mobile
from Microsoft and other operat-
ware.
"The essential point is that
Google's strategy is to lead the cre-
ation of an open-source competi-
tor to Windows Mobile," said one
industry executive, who did not
want his name used because his
company has had contacts with
Google. "They will put it in the
open-source world and take the
economics out of the Windows
Mobile business."
Some believe another major goal
of the phone project is to loosen the
control of carriers over the soft-
ware and services that are available
on their networks.
"Google's agenda is to disaggre-
gate carriers," said Dan Olschwang,
the chief executive of JumpTap, a
startup that provides search and
advertising services to several
mobile phone operators.
Google declined to comment on
any specifics of its mobile phone
initiative. But its chief executive,
Eric E. Schmidt, has said several
times that the cell-phone mar-
ket presented the largest growth
opportunity for Google. "We have a
large investment in mobile phones
and mobile phone platform applica-
tions," Schmidt said in an interview
this year.
Industry analysts say that
IDC. "But developing a phone is a
whole different game. It will not be
easy for them."
Weide added that Google's
impact on the industry will depend
to a large extent on its ability to sign
deals with wireless carriers that
distribute hundreds of millions of
phones each year and often control
what software and services run on
them.
Some carriers, especially in the
United States, are likely to give
Google a cool reception. Companies
like Verizon Wireless and AT&T
have spent billions of dollars build-
ing and upgrading their networks,
establishing relationships with cus-
tomers, subsidizing handsets and
creating their own mobile Internet
portals. Now they want to make
sure those investments pay off,
in part, through mobile advertis-
ing, and they see Google and other
search engines, who are after the
same ad dollars, as competitors.
As a result, most carriers in the
United States have chosen to shun
the major search engines for now.
Instead, they have promoted the
search engines and ad systems of
small technology companies like
JumpTap and Medio Systems,
whose services they can stamp with
their own brands.
The rocket launched by the Michigan Aeronautical Science Association had a
motor that generated about 800 pounds of thrust.
Rocket fails to set
altitude record
ROCKET From page 1A
sound. That's about half a mile a
second.
At the end of last month, the
team spent about a week in the
desert setting up the launch pad,
preparing the rocket and wait-
ing for good weather conditions
before the launch.
The team launched the rocket
twice.
On the first attempt, the motor
ignited but fizzled on the launch
pad for a few seconds before lift-
ing off. The rocket briefly flew
straight up into the air but then
began to arch and fly sideways,
said Daugirdas, the project's coor-
dinator and lead designer.
The team members tried to cor-
rect the problems with a replace-
ment motor and had a more
successful flight the next day, but
they did not come anywhere close
to the record, said Matthew McK-
eown, a College of Engineering
graduate student who worked on
the project.
Daugirdas said he was disap-
pointed that the attempt failed but
was prepared for the outcome.
"We needed a lot of luck for this
to work," he said.
Daugirdas designed and built
most of Maverick III over the
summer during an internship at
Packer Engineering, a consulting
firm. The firm sponsored the proj-
ect in conjunction with the Col-
lege of Engineering.
Prior to the Nevada attempt,
Maverick III had never been
launched, although one section
of the rocket had flown indepen-
dently. The team relied on calcu-
lations and simulators to estimate
the rocket's flight.
"You can write all the numbers
you want, but until you actually
put something together and fly it,
there is no telling what is going to
happen," Daugirdas said before
the team left for the launch site.
The team built Maverick III in
three separate sections, with each
one made of a composite of carbon
fiber and fiberglass. The sections
are designed to drop away as the
rocket climbs until only the top
section reaches the top height.
McKeown estimated that the
rocket's motor produced about
800 pounds of thrust. Because the
rocket was so powerful, McKe-
own had to undergo a background
check by the Bureau of Alcohol,
Tobacco, Firearms and Explosives
before purchasing the fuel. The
group also had to obtain written
approval from the Federal Avia-
tion Administration and they also
had to get clearance from the FAA
just before launch.
Most of the rocket was not badly
damaged during the flights, so
the team might try to launch it in
again the future, Daugirdas said.
"I was just thrilled to be out in
Nevada and have the rocket on a
launch pad," Daugirdas said. "I
had put a lot of my time and money
into trying to get this rocket built
and ready to fly. There hasn't been
a day in the last five months when
I haven't thought or worked on
this project."
The team also mounted a 7.2
megapixel camera in the top sec-
tion of the rocket with the help of
Ben Hutcheson, a student at Iowa
State University. The camera was
programmed to take about 800
pictures, about one photo every
couple of hundredths of a second.
But most of the photos came out
blurry because the camera didn't
focus properly. If the rocket had
broken the altitude record, the
camera could have captured an
image close to what the Earth
would look like from space.
Incidents up at
Mich. Stadium
ARRESTS From page 1A
because of good weather and more
games at 3:30 p.m., Brown said.
Fans tend to drink more before
later games, Brown said.
The games with the highest
criminal activity in the last two
seasons have almost always been
at 3:30 p.m. Noon games yield far
fewer citations.
Unlike many universities that
have begun to host night games,
Michigan has refused.
Michigan coach Lloyd Carr has
said he doesn't like night games.
Brown said the University stops
holding games at 3:30 p.m. later in
the year because the end of day-
light savings time makes it neces-
sary to light the stadium toward
the end of games.
She said crime activity gen-
erally diminishes as the season
progresses because of colder
weather and increased academic
pressure.
Brown said the minority of
offenders are students. Univer-
sity of Michigan students com-
mitted eight of the 40 offenses
reported at last week's game
against Eastern Michigan Uni-
versity, she said.
But games against big rivals
yield the highest amount of crimi-
nal activity no matter their times
and dates.
The 2006 game against Mich-
igan State had the highest crime
rate, with 80 incidents report-
ed. Sixty-nine incidents were
reported after both the Penn
State game earlier this year and
the game against Ohio State in
2005.
LSA sophomore Cameron Webley climbs the indoor rock wall at the intra
Sports Building yesterday. Students can climb on the wall for $5, which in
equipment and training.
UAW gives strike
notice to Chrysler
DETROIT (AP) - The United
Auto Workers put Chrysler LLC
on notice that a strike is possible
if contract talks stall, a person
briefed on the talks said, but a
laborexpertsaidtheunion'saction
could be a bargaining tactic.
The union yesterday gave
Chrysler a 72-hour notice of a
potential strike, the person said,
but it was unclear exactly whether
the notice would end tomorrow or
Wednesday.
Bargainers working in com-
mittees made progress during the
weekend but still have much work
to do on difficult issues, said the
person, who asked not to be identi-
fied because the talks are private.
Negotiators bargained Saturday
and into yesterday evening, then
recessed for the night with plans
to resume talks today.
"We remain optimistic," Chrys-
ler spokeswoman Michele Tinson
said yesterday afternoon.
UAW spokesman Roger Kerson
declined to comment on the talks.
A strike notice could be a tactic
by the union to put pressure on the
company as the talks intensify, said
Harley Shaiken, a professor at the
University of California at Berkeley
who specializes in labor issues.
"The union wants the deadline
to encourage a settlement sooner
rather than later," Shaiken said.
The UAW went on strike for
nearly two days last month before
coming to a tentative agreement
with General Motors Corp. The
union normally settles with one
U.S. automaker and then uses that
deal as a pattern for an agreement
the other two. But this year, both
Chrysler and Ford Motor Co. have
said they have different needs
than GM and may need different
contract terms.
Shaiken said the notice doesn't
necessarily mean there will be
a strike because the UAW could
extend its contract hour-by-hour
when the deadline passes. A sec-
ond strike in one set of negotia-
tions would be rare, he said.
"I think the union may feel
things are going well, but they
want the discipline of a deadline,"
Shaiken said.
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For Monday, Oct. 8, 2007
ARIBS
(March 21to April 19)
Now is the time to tackle big projects
at home. You're willing to work very
hard at something today, because you
want results!
TAURUS
(April 20 to May 20)
Turn your attention to any job that
requires attention to detail. Your powers
of concentration are excellent today. You
want to do your best in whatever you
attempt.
GEMINI
(May 21to June 20)
You're definitely willing to work very
hard to earn money today. Ironically,
you'll work just as hard to spend it. You
want better control over your posses-
sions.
CANCER
(June 211o July 22)
Today you're willing to work patiently
for your goals. What you do today is
geared for tomorrow. You're future-
oriented now and content with modest
results today.
LEO
(July 23 to Aug. 22)
You're doing some quiet planning, and
it's all very private. You're not sure what
is about to hatch - but you do knowthat
it's incubating!
VIRGO
(Aug. 23to Sept. 22)
Hard work with groups or in
tandem with others can accomplish a lot
today. Put your shoulder to the wheel.
Join the gang. Many hands make light
work.
LIBRA
(Sept. 23 to Oct. 22)
You're extremely determined to
achieve something at work or to impress
someone somehow today. You're going
to give it everything you've got. And
you're prepared.
SCORPIO
(Oct. 23 to Nov. 21)
Today you have the energy to do
schoolwork or finish something related
to publishing, the media, medicine and
the law. Any kind of study or learng
will go well because you have patience
and perseverance.
SAGITTARIUS
(Nov. 22to Dec. 21)
In disputes with others about shared
property, you will not compromise
today. You've worked hard to arrive
where you are, and you intend to protect
your interests.
CAPRICORN
(Dec. 22to Jan. 19)
Disputes with partners can be resolved
with patience and perseverance today.
You're ready to talkthings over. You feel
very reasonable. You want things to
work bene in the future.
AQUARIUS
(Jan. 20 to Feb. 18)
You can work extremely hard today.
Your ability to endure is amazing!
Tackle jobs that you've been avoiding
because you'll finish them in no time
flat.
PISCES
(Feb. 19to March 20)
Work related to sports orto the care of
children will go well today. Nothing is
too much bother. You have the energy
and determination to get the job done.
YOU BORN TODAY You're
extremely capable, and you work hard
for what you want. However, life is a
romantic adventure to you. You believe
inhaving fun. Nevertheless, you're loyal
to family and have excellent money
savvy. You have a great imagination.
You're also very aware of your rents.
This year you might wrap up something
you've been involved with for about
nine years.
Birthdate of: Matt Damon, actor;
Emily Procter, actress; Sigourney
Weaver, actress.
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