The Michigan Daily - michigandaily.com

Tuesday, November 21, 2006 - 7

SALARY
From page 1
$677,500. Coleman's predecessor,
Columbia University president Lee
Bollinger, earned a base salary of
$326,550 in his last year at the Uni-
versity.
University presidents earn abasic
salary and often receive additional
bonuses and benefits. Typically,
the regents evaluate the president's
performance and determine how
big a raise to offer.
Inher first year, Coleman refused
to take a salary increase because of
declining state funding. In her five
years at the University, Coleman
has never accepted a raise of more
than 3.5 percent.
Her raises have consistently been
less than or equal to the increases

in faculty and staff salaries, Univer-
sity spokeswoman Peterson said.
Now, Coleman's base salary is
$516,501 - seventh in the coun-
try among public university presi-
dents.
Coleman's salary has been boost-
ed by the retention bonus in her
contract. At the end of this year,
Coleman will earn a $500,000
bonus for spending five years as
president of the University. But
for the purpose of the salary rank-
ings, the Chronicle split that total
over the past five years, rather than
counting it as a lump sum.
She has said she will donate that
bonus to her $2.5-billion Michigan
Difference fundraising campaign.
The Board of Regents this sum-
mer renewed Coleman's contract'
for another five years, extending
it through 2012. The only major

change to her contract is that she
will earn a $100,000 bonus annual- FRAT RUN
ly rather than $500,000 at the end From page 1
of the contract.
Coleman has said she is satisfied "The people I'm
with the contract the board has through so mu
given her. and emotionally
"I am enormously appreciative of LSA junior M
this vote of confidence bythe board, helped organize
and I have never had so much fun news of legenda
in all my life," Coleman said when Bo Schembechle
the regents offered her a raise last the runners tori
month. "I love this place." "I felt like it
On average, private university to push through
presidents make about $120,000 run," Breen said
more than public school presi- Runners alwa
dents. to Columbus it
But that's not always the case. along the highs
At his new Ivy League job, Bol- sons.
linger still makes less than Cole- Yet in 2003, i
man. As president of Columbia, the runners rani
Bollinger made $685,930 last year, One particip
according to the Chronicle. arrested whilei

honoring are going
ch more physically
."
lichael Breen, who
the relay, said the
ry Michigan Coach
r's death motivated
un harder.
was an incentive
and complete the
1.
ys take back roads
nstead of running
way for safety rea-
ts first year, one of
into some trouble.
pant was almost
running in a rural

Police had been searching for a more special night of going to the
someone who had robbed a local bar because of what it meant," Busi-
7-Eleven. They thought the runner ness School sophomore Jon Marks
matched the description. Because said. "This bar nightwas the culmi-
he was running, he looked like he nation of all the work that we had
was fleeing the scene. The police done to make the run happen."
almost arrested him while he was He added that donation efforts
still holding the football. Then the have expanded to include corpora-
police found the actual culprit and tions, restaurants, and more fami-
let the runner go. lies. Marks even solicited donations
Donations have grown exponen- from his favorite high school teach-
tially over the years as the run has ers in his hometown of Deerfield,
gained momentum, jumping from Ill.
just $1,200 in 2003 to $38,000 last LSA freshman Alex Reich, who
year. participated in the run for his first time
Organizers have also added a bar this year, said he was optimistic about
night on the Thursday before the its future.
game, partly to help raise money "In the past three years we have
but also to get runners excited for continuously raised our total goal,"
the run, which begins in the wee he said in an e-mail interview. "I can't
hours of the next morning. This wait to see what we are capable of in
year, the fraternity collected $1,755 three more years."
at the bar night. To donate to the charity, visit pike-
"Ilove goingto the bar, but it was footballrun.com.

area in Ohio.



TV ADS
From page 1
System ads.
It uses a comparable narrative
and similar typeface.
References to "The Victors" will
be highly visible on campus over
the next few years. The University
hangs banners with the word "hail"
alongside scenes from the spot dur-
ing high-traffic events on campus
like commencement and the begin-
ning of each school year, said Lisa
Rudgers, vice president for commu-
nications.
Stylistically, the new Health
System ads will be similar to the
first commercial, which Lang also
directed. Each will focus on an
interview with one patient and
their families, said David Brudon,
the Health System's marketing
director.
The first Health System spot,
which has already run during sev-

eral football games, tells the story
of a patient with a heart condition.
The other ad is scheduled to debut
in January.
The response to the first wave of
commercials was unprecedented,
Brudon said.
The response to the original
Health System ad, which the sys-
tem pays for out of its $3-million
annual marketing budget, indicates
that it resonated with a wide audi-
ence, Brudon said. He said he could
not say exactly how much money
the ads brought in.
Rudgers said the main distinc-
tion between the two campaigns is
that the University's academic sec-
tor does not use paid commercials
like the Health System does.
Rudgers said paid television
advertising is appropriate for the
Health System as a business, but
would not be appropriate for the
academic side of the University.
"We do not use paid TV advertis-
ing of any sort," Rudgers said.
The public service announce-

ments that air during football
games do not qualify as paid adver-
tisements because the airtime is WOMEN'S XC
offered by the network, Rudgers From page 1
said.
The Office of Undergradu-
ate Admissions also has plans to so disappointing in the past years
build on the popularity of pub- that I just didn't feel we performed,
lit service announcement and we just didn't perform as the team
Health System ads to attract that we are, and today I feel that we
potential students. really pulled together."
Chris Lucier, associate direc- After last week's surprisingly poor
tor of admissions, said the office third-place showing at regionals, the
is developing more student and Wolverines (233 points) knew they
alumni profiles to include in its had to make a significantturnaround
viewbooks and other materials for in yesterday's 31-team meet in order
prospective students. to consider the season a success.
Lucier said that students in focus And with the sun warming the
groups have given the office feed- crowd, the Wolverines waltzed
back that specific examples of what lightheartedly through the sludgy
students have done at the Univer- terrain of the LaVern Gibson course
sity help them picture themselves at Indiana State and onto the tro-
at the University. phy stand.
He said the office is still in the The season came full circle.
process of writing its next view- "The two major goalsthatwe had
books but likely will slowly incor- at the beginning of the year (were)
porate the themes of the current to repeat as Big Ten champions and
campaigns. to geton the (podium at nationals),"
McGuire said. "So from that stand-
point, we accomplished things."

Regional champ Nicole
Edwards led the way for Michi-
gan, rallying from "20th to 30th"
to finish 12th in the 6,000-meter
race. Throughout the year,
Edwards has typically been the
third Michigan runner to finish,
but the redshirt sophomore has
paced the Wolverines lately with
a toughened mentality and great
finishes the past two weeks.
"In team meeting yesterday,
(McGuire) told us everyone needs
to fight, fight every minute of the
race; it's not going to be easy,"
Edwards said. "And as I was run-
ning, that was going through my
mind. I remember he said I have
to stay engaged, and I said, 'Nicole,
stay engaged, you've got to fight for
this.'"
She said that she realized she had
earned All-American honors on the
homestretch and concentrated on
just finishingthe last 400 meters.
The determined Winnipeg,
Manitoba, native wasn't going to
be hindered by anything, not even
the muddy course. When there is a

thick and sludgy course, McGuire
says, racing positions are more sig-
nificant than the racers' times.
And for the second straightweek,
Edwards used her strong position
to catapult herself to an outstand-
ing finish.
Junior Alyson Kohlmeier fol-
lowed Edwards as the second Wol-
verine to finish, coming in 49th
place, with redshirt junior Erin
Webster right behind in 51st after
leading Michigan through the half-
way mark.
But the race might have been
most significant for co-captain
Field, who raced in her final NCAA
Championships.
Field said the season wasn't easy
but added that her fifth year could
not have been better.
"(It was) up and down (for the
team), butpersonally, I just felt that
the whole season I didn't have any
bad races, and I was reallythankful
for that," Field said. "But I didn't
feel like I had any great races, so
this was the great race that I had
been wanting."

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How we taste affects
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WASHINGTON (AP) - Woe to
those who have a cold on Thursday.
If you can't smell the roasting tur-
key, it just won't taste as good.
And if you think the brussels
sprouts are bitter, well, blame how
many taste buds you were born
with, not the chef.
aSSI le S But never fear: Even after you're
pleasantly stuffed from second
helpings, there's a little spot deep in
your brain that still gives a "Wow!"
for pumpkin pie.
How we taste is pretty compli-
cated, an interaction of the tongue,
the nose, psychological cues and
!!ME SOOOOO HUNGRY!! exposure to different foods.
Want free pizza for a year? But ultimately, we taste with our
Enter to win and get a sweet deal at brains.
www.banzai.com "Why do we learn to like foods?
When they're paired with some-
thing our brains are programmed
to see as good," says Dr. Linda Bar-
'ht it IUWItjnf w toshuk of the University of Florida,
goingestngfo
on-u- ddi ears a specialist in the genetics of human
taste.
Sorry, brains are programmed to
Horocopewant fat, probably an evolutionary
hangover from times of scarcity.
But what's necessary for survival
isn't all the brain likes. Univer-
SCORPIO sity of Michigan researchers just
(Oct. 23 to Nov. 21) uncovered that eating something
Some of you are making big business tasty can spark brain cells that
deals or contemplating major expendi- sense actual pleasure to start firing
lures. (You're not afraid of big num-
bers.! Give serious thought to your man- rapidly.
eymaking ideas, because they might be More provocative, how intensely
on the mark. people sense different flavors seems
SAGITTARIUS to affect how healthy they are.
(Nov. 22 to Dec. 21)
Try 1o get some physical exercise. Do Are you among the "super-
anything that makes you feel enthused tasters," people who shun vegeta-
and energetic. You'll appreciate open- bles because they find them more
door activities today, bitter than the average person
CAPRICORN
(Dec. 22 to Jan. 19) does? Supertasters may be more at
Solitude in beautiful surroundings will risk of developing colon cancer as
please you today. You have some serious a result, says a recent University of
thinking to do. (You're willing to put the Connecticut study.
interests of others before your own.) It's research that sheds light

on more than how we eat at food-
rich holidays like Thanksgiving.
If scientists can prove those con-
nections, it would be empowering
information for people struggling
to eat better year-round.
"People pile a lot of guilt on
themselves," says Connecticut's
Dr. Valerie Duffy, who is leading
research into the links between
inborn "preference palates" and
health.
"We know oral sensation var-
ies," she adds. "Instead of making
one dietary recommendation for
all, can we individualize it for what
people like to eat?"
One in four people is what scien-
tists call a supertaster, born with
extra taste buds. "They live in a
neon taste world," as Bartoshuk
puts it.
They find some vegetables hor-
ribly bitter, and hate the texture.
They get more burn from chili
peppers, and perceive more sweet-
ness than other people. Nor do
they care for fat. They tend to be
skinny because they're such picky
eaters.
Scientists came up with the
name because these people give
an extreme "Yuck!" when given a
certain bitter chemical widely used
in taste research _ a chemical that
certain other people, dubbed non-
tasters, can't even detect.
Those nontasters make up anoth-
er quarter of the population. They
like veggies, but unfortunately pre-
fer heart-clogging fat, too, along
with sweets and alcohol.
Everybody else falls somewhere
in-between.
The good news: You can train
your taste buds. The variety of
foods you ate as a child, and the
emotional connections to certain

foods, are more important than
biology in determining food prefer-
ences, Bartoshuk says.
You may trick taste buds, too.
Consider: Duffy thinks many
supertasters generalize, think-
ing they don't like most vegetables
just because broccoli made them
pucker. She calls Thanksgiving a
great day for supertasters to try to
expand their horizons because the
traditional menu is heavy on sweet-
ened vegetables._ and sugar trumps
bitterness.
Pair abite of sweet potatoes with
the broccoli, and veggie-haters
might find the greenery tastes OK
after all, she suggests. Or try cara-
melizing the leeks.
And remember, taste dulls with
age - so the Brussels sprouts you
hated at 20, you may like at 50.
But taste starts before a food
actually touches the tongue. Even
more important than sniffing its
aroma is chewing, which releases
vapors up the back of the nose. You
think you're tasting a flavor that
really you're unconsciously smell-
ing. It's called retronasal olfaction,
and it sends flavor information
along a different, more sensitive
brain pathway than traditional
sniffing does.
The brain, meanwhile, is busy
trying to regulate competing sig-
nals from stomach hormones that
say "I'm full" with the yum fac-
tor.
Michigan researchers recently
implantedelectrodesintothebrains
of rats to track a pleasure-sensing
region called the ventral pallidum.
That region's cells fired in a frenzy
when the rats ate a flavor, sweet or
salt, that they craved, but slowly
stopped as the rats got tired of eat-
ing the same old thing.

For Tuesday, Nov. 21, 2006
ARIES
(March 21 to April 19)
You feel powerful and optimistic
today. Since you're competitive by
nature, you like to win and today you
feel like a winner! Go after whatever you
want - you just might get it.
TAURUS
(April 20 to May 20)
Keep your pockets open. You stand to
benefit from the wealth of others right
now. Gifts and goodies can come your
way. Some of you will benefit through
partners and friends.
GEMINI
(May 21 to June 20)
Relationships are sweet and coopera-
tive right now. You feel very enthusias-
tic. Seek out the advice and guidance of
others, especially professionals. Accept
help if offered.
CANCER
(June 21to July 22)
It's easy to work now because you feel
positive about what you're doing. Co-
workers also are helpful. Accomplish as
much as you can while you're in this
joyful frame of mind.
LEO
(July 23 to Aug. 22)
Romance, love affairs, fun times and
vacations can flourish now. Do whatever
pleases you. Explore social, entertaining
diversions. Have good times with pals.
VIRGO
(Aug. 23 to Sept. 22)
This is an excellentime for real-estate
deals and any kind of activity that
improves or enhances where you live.
Family discussions are friendly and
cooperative as well.
LIBRA
(Sept. 23 to Oct. 22)
You're extremely enthused today. You
want others to share your excitement
about something. Since enthusiasm is
contagious, you will succeed!

AQUARIUS
(Jan. 20 to Feb. 18)
Enjoy good times with others today.
Any kind of group activity will be
upbeat, positive and possibly even prof-
itable.
PISCES
(Feb. 19 to March 20)
Some of you might develop a crush on
your boss today. All of you look particu-
larly good in the eyes of others. (You're
on a roll!) People respect you now, even
if you don't do anything special.
YOU BORN TODAY You're sexy!
You want to live life to the fullest.
Because you love beautiful things,
everything you do is done with style and
elegance. You keep abreast of things
because you want to be in the know.
You're aware of your goals, and you
work hard to achieve them. You're for-
ever childlike. The year ahead will bring
change, perhaps as significant as around
1998.
Birthdate of: Goldie Hawn, actress;
Harold Ramis, director/actor; Bjork,
singer/songwriter.

No domestics on U.S. insurance
industry's list of safest vehicles

DETROIT (AP) - Imported mod-
els took all 13 spots on the U.S. insur-
ance industry's list of safest vehicles
this year, due mainly to a new require-
ment that all cars and sport utilities
on the list have systems to keep them
stable in anemergency.
The Insurance Institute for
Highway Safety isn't bashful
about its reasons for pushing elec-
tronic stability control, saying that
its studies show up to 10,000 fatal
crashes per year could be prevent-
ed if every vehicle had the safety
feature.
"The research is so compellingthat
electronic stability control could help
prevent many crashes from happen-
inginthe first place," institute spokes-

man Russ Rader said.
Winners for the 2007 model year
included the Audi A6 in the large
car category; the Audi A-4, Saab 9-3
and Subaru Legacy (with optional
stability control) for midsize cars;
the Hyundai Entourage and Kia
Sedona minivans; the Mercedes M-
class and Volvo XC90 luxury sport
utility vehicles; the Acura RDX,
Honda Pilot and Subaru B9 Tribeca
midsize SUVs; and the Honda CR-V
and Subaru Forester small SUVs.
All 13 vehicles are tops in pro-
tecting people in front, side and rear
crash tests based on institute tests
during the year. Pickup trucks were
not included because the institute
has not yet tested their side crash-

worthiness.
The National Highway Traffic
Safety Administration has proposed
requiring electronic stability con-
trol on all new vehicles by the 2012
model year, but institute President
Adrian Lund said that's not soon
enough.
"We think that they are too
slow," Lund said. "Automakers will
probably have it as standard equip-
ment by the time the federal stan-
dards actuallytake full effect."
Domestic manufacturers had no
models on the list of safest vehicles
because they haven't moved quick-
ly enough to add stability control to
their models, Lund said in a tele-
phone interview.
4

2006 King Features Syndicate, inc.

A