THE GAME: TALES FROM SCARLET AMERICA w NEWS, PAGE 2 PENGUIN POLKA LIFE LESSONS FROM FLIGHTLESS BIRDS ARTS, PAGE5 WOMEN'S HOOPS TROUNCES DETROIT BY 51 POINTS SPORTS, PAGE 8 Iie ffiid~igan4 BaiIli Annr Arbor Michi wwwmichigandailycom uesday, November 21, 2006 She held the title for a year, but despite a small raise, President Coleman is no longer ... LEADEROF THE SALARY PACK By GABE NELSON Daily StaffReporter After a year on top, Univer- sity President Mary Sue Cole- man has slipped a few rungs on the list of the highest-paid public university presidents. Coleman, who will make $742,148 this year, dropped from first to fourth on the Chronicle of Higher Educa- tion's annual list. University of Delaware President David Roselle, Purdue University's Martin Jischke and Mark Emmert of the University of Washing- ton all jumped ahead of Cole- man by earning big raises and bonuses in the past year. - Rosae's base salary increased by more than $250,000 and Emmert's by $48,700. When Jischke retires as Purdue's president in June of next year, he will receive a $400,000 retire- ment bonus. In comparison, Coleman's salary increased by 3 percent - lower than the national average for public university presidents. Public university presidents earned on average 4.1 percent more than they did last year. Although Coleman has been one of the highest-earn- ing presidents nationwide since coming to the Univer- sity in 2002, her salary has remained fairly static. In her first two years as president, Coleman earned See SALARY, page 7 A camera crew films a patient at the University Hospital last month for a commercial soliciting donations to the Michigan Difference campaign. A TALE OF TWO SPOTS H o w tl e Scenes from recent TV spots advertising the Michigan Di Sysem anid the cho ol as a Whnlp fference, the University Health UNIVERSITY HEALTH SYSTEM COMMERCIAL 'U' markets itself on TV Inside a series of television spots By KELLY FRASER Daily StaffReporter Film canisters and spare video equipment sat in a hall- way of the University Hospi- tal last month next to carts of freshly polished-off meal trays. A small film crew tried to blend into the hospital's Thursday morning routine. Director Peter Lang and a small production crew were spending four days filming in the hospital and around Ann Arbor. They have since used the footage for two new TV commercials to solicit dona- tions to the Health System's $500-million portion of the Michigan Difference, which aims to raise $2.5 billion. The new ads resemble the Health System's TV spot that aired first last year. They are set to a string arrangement of "The Victors." The academic sector has echoed the same aesthetic in its promotions. A new public service announcement - which also uses the fight song and shows English Prof. Thylias Moss, Crossing Borders volunteer Isabelle Carbonell and stem- cell scientist Sean Morrison - is remarkably like the Health See TV ADS, page 7 TOP OF THE HEAP According to the Chronicle of Higher Education's annual list, public univer- sity presidents with the highest salaries: $979,571 David Roselle, University of Delaware $880,950 Martin Jischke, Purdue University $752,700 Mark Emmert, University of Washington Mary Sue Coleman, University of Michigan $74,894 Mark Yudof, University of Texas GENERAL UNIVERSITY SPOT SCREEN SHOTS COURTESY OFTHE UNIVERSITY OF MICHIGAN Frat carries for 187 miles PIKE relays For more photos of the fraternity's run, go to football to michigandaily.com Columbus for charity By MARIEM QAMRUZZAMAN Daily StaffReporter Clutching a football covered with the names of cancer patients, LSA soph- omore Andrew Seiden set out from Ann Arbor early Friday morning on the first leg of a 187-mile multi-mar- athon to Columbus. He arrived at Ohio Stadium just before the Michigan-Ohio State game Saturday. The occasion for the trek was the fourth annual Pike Charity Football Run, organized by the brothers of the campus chapter of Pi' Kappa Alpha. Proceeds go toward the Coach Carr Cancer Fund. Although it received many of the donations before the run, the frater- nity will collect donations until the end of the semes- ter. As of Sunday night, it had raised $43,333. The goal is to eventually reach $50,000. The run, which lasts about 27 hours, includes about 110 fraternity broth- ers, who run various dis- tances in relay fashion, passing off a football on the way. Seiden said the knowl- edge that the run benefited cancer victims motivated him. "I was quite frequently looking down at the ball in my hands, and I was using that as inspiration to keep running," he said. See FRAT RUN, page 7 Michigan varsity Women's Cross Country placed third in the NCAA Championship in Terre Haute, Ind., yesterday. WOMEN'S CROSS COUNTRY Edwards leads Blue to third place in nationals By MICHAEL on coach Mike McGuire's behind first-place Stanfo EISENSTEIN face summed up the Michi- and second-place Colorad Daily Sports Writer gan women's cross country fifth-year senior Arian rd do, ine S Pi Kappa Alpha brother Matthew Schopfer carries a football mith the names of cancer patients on the fraternity's marathon relay to Columbus last weekend. The fraternity raised about $43,000 for charity on the 27-hour run. TERRE HAUTE, Ind. - His soft muttering of "go blue" and the rare and grad- ual emergence of a smile team's performance at the NCAA Championships yes- terday. And upon learning that the team had finished third Field summed up No. 10 Michigan's season. "I was just really excit- ed," Field said. "It had been See WOMEN'S XC, page 7 TODAY'S WEATHER HI: 47 GOT A NEWS TIP? Call 734-763-2459 or e-mail L0: 27 newsdmichgandaily.com and let us know. COMING WEDNESDAY: One final goodbye: Scenes from Bo Schem- bechler's memorial at the Big House NEWS INDEXNES... Vol.CXVII, No.53 NEWS. 2006The Michigan Daily S U D O K U... michigondaily.com OP INION.. .2 ARTS .............. . 3 CLASSI FIEDS.. .4 SPORTS.......... ..6 . 8 1 {