6B - Thursday, November 16, 2006 {the b-side} The Michigan Daily - michigandaily.com I 6 Local fashion: Anastasia Chatzka designs Detroit CHATZKA From page 4B Chatzka is currently based in Chi- cago but makes trips back to Detroit on a regular basis. As far as she's concerned, both cities are on near- ly equal footing in the Midwestern fashion market. Both fall victim to the five-year lag time in traveling trends, but they're also big cities with populations that could poten- tially support an industry. A Fash- ion Incubator has been founded in Detroit, which could be a valuable asset to both cities' industries. According to its website, the Detroit Fashion Incubator's mis- sion is "to inspire, promote, and sustain a viable fashion community in Metro Detroit... our organization will help develop fashion entrepre- neurs and our retail showroom will provide the opportunity for emerg- ing fashion talent to interact with the marketplace." Chatzka thinks part of the prob- lem is transfer of information and a lack of knowledge. Most people sim- ply don't know where their clothes are coming from or who is actually producing the garments when they buy from certain suppliers. "Every person wears clothes," Chatzka said, "it's a matter of who they're going to buy it from. Wal- Mart? Or the local designers who are producing it?" In the future Chatzka hopes to gain experience abroad in the European fashion industry, but ultimately wants to open up shop for herself. In addition to her own facilities and design firm, Chatzka also puts a high priority on domes- tic manufacturing, rather than shipping her garments overseas. She would like to see the American fashion market evolve in the direc- tion of Europe, where the general public tends tobe far more fashion- conscious and puts a higher premi- um on personal style. "European fashion is very loud, very bold, very outgoing," Chatzka said. "They're not afraid to wear what we would call crazy things." But Europe's sense of style isn't the only thing missing in the Unit- ed States. Garment construction Better taste. Bet- ter materials. Better clothes. and well-made fabrics are integral in creating high-end fashion, but as Chatzka sees it, quality has been lost over the years at the expense of turninga profit. Chatzka aims to move away from highly commer- cialized fashion and produce more innovative, quality garments. So what's her advice to aspiring fashion designers? "Learn how to sew!" Chatzka said. "Sewing is very crucial in knowing how to design. There are too many kids who have never touched a sewing machine before, and it puts them at such a disad- vantage." At the end of the day, Chatz- ka believes it comes down to how clothes make you feel when you're wearing them. You can feel "empowered" and "sexier," and create "a whole different ambi- ance" for yourself. "When you put on something that gives you a really good feeling about yourself, you can enjoy your day better - even enjoy your life better." I DAILY ARTS. WE KNOW WHY WE'RE IN SUCH A GOOD MOOD. HOW ABOUT YOU? Designs by Anastasia Chatzka, Detroit's rising fashion star. urtesy of Anastasia Chatzka S ( 34-214-7772 Ann Arbor, MI48104 1220 S. University Suite 215 (Comer of S. University and Forest next to Bubble Island) pyonle min ~ lumi ea 1110taninlg Tor 7.77 Levei ij, recive nextmomm~luly unlimited package for 1/2 off!! 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