NEWS

The Michigan Daily - Tuesday, September 28.2004 - 7

PESTICIDES
Continued from page 1.
grass is maintained by watering, aeration
and mowing at the proper height.
Pest-resistant plants and trees are also
usually chosen for University grounds,
Diag horticulturist Alex Salzer added.
The plants are spaced so that disease and
pest outbreaks don't spread easily from
plant to plant.
The University is currently experi-
menting with organic fertilizers, such as
a soybean fertilizer now used around all
University child-care facilities.
"It's grown locally - you can eat it,"
Doletsky said. "We are always looking for
alternatives that are 100 percent organic."
Some University students and faculty
suggested additional efforts that could

improve groundskeeping methods at the
University.
Carolyn Hwang, chair of the student
activism group Public Interest Research
Group in Michigan, said information about
pesticides and herbicides should be made
more readily available to the public.
"If they had the information online, it
would be great because most people who
use the Diag aren't going to take the time
to look up what pesticides are used on the
Diag," she said.
Nichols Arboretum and Matthaei
Botanical Garden Director Bob Grese
said although current University grounds
management practices are responsible, he
would like to see more native plants on
University grounds.
"You reduce the need for, controlling
insect pests and diseases by using plants

that are adapted to soil conditions," he
said.
SNRE Prof. Jim Diana explained that
pesticides are most harmful when they
enter waterways and affect aquatic wild-
life.
"Pesticides have improved a lot over the
last 20 years ... but they still have those
effects," he said.
By replacing grass with native plants,
especially on North Campus, Diana said
the University could further reduce pes-
ticide use. However, he said some grass
cover will always be necessary for student
and public use on campus.
"(Grounds management) certainly has
a big challenge," he said. "They've got a
lot of people on little bit of land, and that
doesn't make it easy to maintain."

LAW AND ORDER


THEFTS
Continued from page 1
As of last night, residents in Uni-
versity Towers had not been notified
of the robberies.
"I guess that's kind of irrespon-
sible of them. I think they should
have notified us all by e-mail or by
a posting," said Margaret Cassetto a
University Tower resident and Music
School sophomore.
University Towers refused to com-
ment on the incidents.
The resident - who assumes the
three robberies took place at the
same time - said the thieves broke
in sometime during the day on Sat-
urday.
"The guys in (the other apartment)
came back around 5:30 p.m. Satur-
day, and that's when they noticed
their stuff was gone," he said.
Two laptops, 200 CDs, several
DVDs, computer speakers, a back-
pack and a calculator was stolen.
After realizing that someone had
broken into their apartment, the resi-
dent immediately called the police.

A still from the University's new public service announcement that lists the names of the all-
University crew of NASA's Apollo 15 mission to the moon.
New 'U'commercial
h e *
highlights achievements
offamous alu mni


COMMERCIAL
Continued from page 1
cial, they formed a team of about 60 faculty
members to decide on the content and hired
Young and Rubicam, an advertising agency
in Detroit, to provide creative input. They
watched commercials from other Big Ten
schools to decide what they wanted or did not
want to include in the advertisement.
"All the other schools' PSAs are really
similar," Ashley said. "Our old one was more
robust, but it still had the typical beautiful fall
day with lots of shots of teaching and learn-
ing on campus."
The team also thought of which aspects of
the University should be highlighted in the
advertisement, eventually deciding to show-
case the accomplishments of its graduates.
"We thought of which audience was most
important, and we decided to include the
alumni," she said. "We thought that includ-
ing the astronauts' names would send a great
message out.... We really wanted to show the
Michigan difference: the global impact of the
University. It is the possibilities the Univer-
sity has on its students, and the impact those
students have on the world."
Young and Rubicam Vice President Susan
Bernardi, manager of the project, agreed that
the audience was a crucial aspect to take into
account in the making of the advertisement.
"We really tried to look at how the demo-
graphic felt about the University," she said.
"We found that it really, wanted to reaffirm
the school's affluence and distinction."

Bruce Madej, assistant director of athlet-
ics, was selected as a part of the committee
since the commercial is being aired during
sporting events. He had also been working at
the University during the making of the past
two advertisements.
"I tried to give input on how the other ones
were put together," he said. "When we looked
at the old ones, at the time they were made,
they were fine. But they were so overused,
that we knew changes needed to be made."
The special effects of the advertisement
were handled by Zoic Studios, a production
company in Los Angeles. This company
found a wire frame of the actual Apollo 15
rocket and replicated the spacecraft in the
advertisement.
Dan Willey, one of the designers at Young
and Rubicam, said to create the commercial
they did not need to go to a film production
company.
"We just went straight to Zoic because we
were able to do everything through computer
graphics," he said. "NASA already has so
many great pictures on the computer, so we
were able to use those pictures in the PSA."
Madej said a lot of organization was required
to show everything the team wanted to get
across about the University in the commercial.
"It's really hard to put all the constituents of
the school in 30 seconds," he said. "We tried to
inclhde the idea that Michigan is a University
that has class, integrity and leadership, and we
also wanted to expose all the intangibles that
make the University what we want it to be and
what people have told us it is - a great place."

NEW LIFE
Continued from page 1
House" - two buildings down from New Life
- said, "I am worried about the increased
traffic flow which could make it difficult to
get out of my driveway into the street during
service times."
Already, restricted parking spaces in that
area could lead to blockage, as Sunday services
can bring in many parishioners, Turner said.
Increased traffic flow also concerned
Jesse Tevelow, an LSA senior and member of
the Pi Kappa Alpha fraternity.
He said that there is already too much traf-
fic on Washtenaw.
Because pedestrian disregard for cross-
walks occurs throughout campus, Vander-
Schel questioned why this would especially
GAY MARRIAGE
Continued from page 1
since the beginning of time," said Elwell.
"We believe (marriage) is between a man and
a woman."
Proponents of the amendment argue that
politicians have ignored public opinion,
the majority of which the advocacy says is
against gay marriage, including in Michigan
where the state Legislature voted against
adding a similar amendment to the state con-
stitution earlier this year.
"We are starting to see a pattern," said
Elwell, citing Massachusetts as an example of
judicial activism overriding citizen desire.
LSA senior Dave Sackett, an active mem-
ber of Campus Crusade for Christ and a sup-
porter of the measure, said judges should be
controlled.
"Judges should be reined in because they
are looking for opportunities to be legisla-
tors and misuse courts."
Sackett said there is a larger agenda behind
the push for legalization of gay marriage.
"It's not about insurance. The fundamental
issue is moral acceptance and change in cul-

affect this project.
"It's funny as well because they are trying
to make decisions on the basis of students
breaking the law," he said.
Pastor Dave Winningham of the University
Lutheran Chapel, a supporter of New Life's
growth efforts, agrees with VanderSchel.
Winningham said he is aware of the high
percentage of parishioners who are pedestri-
ans, yet also pointed out that a high volume
of pedestrians is also a problem on Friday
and Saturday nights.
The need for a larger location equipped
with a new auditorium was spurred by the
fast growth of the New Life community.
When VanderSchel, who has been a mem-
ber since 1995, began attending New Life,
the congregation included around 50 people.
Today, Sunday mornings can attract about
ture."
Zomper, however, classifies these attitudes
as "part of a pattern of trying to go back to
the 19th century."
But the decision also has spurred debate
over citizen's rights.
Some argue the ballot initiative will give
voters the opportunity to make their own
moral decisions, but others charge it will
strip many people of social and economic
advantages in the process.
Supporters of the amendment claim it is
an initiative designed to empower voters by
giving them more control over the legislative
process.I
"Activist judges and politicians have been
stepping in to re-write laws," Elwell said.
For opponents of the amendment, individ-
ual rights hold a more important place than
voting power.
Zomper fears some rights will be jeopar-
dized if the measure is passed.
"If it passes, it will be the first time in the
history of the state the constitution is amend-
ed to take rights away from people," he said.
But discrimination is only one worry for
amendment opponents. The future of the

700 people, he said.
Services have bounced around to 10 dif-
ferent locations, and now take place in the
Modern Languages Building.
"It's been a challenge, especially from a
church perspective. We are trying to grow
and build a community and need bigger plac-
es to meet because of our explosive growth in
the last several years," he said. "The concept
is to hold accessible services for the students
- it would be such a short walking distance
from campus."
Awaiting the next public hearing at City
Hall on Tuesday Oct. 5, VanderSchel hopes
the plan won't be overturned again.
New Life feels the project needs closer
review to show that the auditorium construc-
tion will benefit the community, but "it's a
complicated matter," VanderSchel said.
amendment is very much in doubt, which has
caused both sides of the debate to become
increasingly active.
Knittel wants the Stonewall Democrats to
"focus on identifying voters and educating
them."
Coalition for a Fair Michigan will engage
in what Zomper calls a "grassroots" cam-
paign that includes canvassing, phone banks
and television advertisements.
Citizens for the Protection of Marriage have
engaged in a "big push for voter registration"
recently according to Elwell, but will shift
their focusto "raising awareness and voter
education from now until the election."
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