The Michigan Daily - SportsMonday - December 13 - 3B Heisman is not what it claims S o who was your pick for "most outstanding col- lege football player" in 2004: No. 1 Southern Cal., No. 2 Oklahoma or Alex Smith? Was it coincidence that four of the five Heisman Trophy finalists came from the two teams that have spent this entire season atop both major polls? Not a chance. Saturday night's Heisman presen- tation further proved that the award is - as folks have alleged for years - not what it claims to be. In the new millennium, the most celebrated individual award is not given to the "most out- standing college football player," the trophy's declared signifi- cance. Rather, it's handed to the sexiest media storyline. A GENNARO FILICE The SportsMonday Column Fifty-two former Heisman winners currently have a say in Heisman balloting, but it's the 870 media votes that really decide who hoists the stiff-arming figu- rine. These media members are absolutely infatuated with players on national powerhouses. This is why Smith's campaign was always just a mid-major tease and why Cal's J.J. Arrington - who (with 40 fewer carries) beat out freshman sensation Adrian Peterson by two yards to lead the nation in rushing - never even garnered serious consideration. But the media's tunnel vision narrows even further than team discrimination. Looking at the quartet from the nation's top-two teams, Southern Cal. running back Reggie Bush - whose overall effect on a football game is astound- ing - was by far the best "most-outstanding-player" candidate. But he wasn't the best Heisman candidate. His quarterback, Matt Leinart, was. While a dominant receiver or running back at a storied school (Bush) is relatively sexy to media mem- bers, a dominant quarterback at a storied school is Brooke Burke. Don't get me wrong - Leinart had a hell of a year. His numbers are spectacular. But his production on the field wasn't the overriding reason why he spent last night thanking everyone from mom and dad to the USC football student assistants. Leinart won the award - in surprisingly convinc- ing fashion - because he is the quarterback of the best team in America. The quarterback position has always carried a certain aura. An intelligent, gutsy, calm, consistent, athletic, unquestioned leader, the quarterback is America's premier sports hero. These signal-callers are almost always the figureheads of their teams. It takes a very bland, overtly average man to not draw mass attention solely by lining up under center. While quarterbacks receive scores of interest at all levels of football, attention paid to the position maxes out in college ball. Football players experience great matu- ration - both physical and mental - in college, and the quarterback is always expected to lead this trend. So, the position always breeds unparalleled media ballyhoo. And with the college game's aerial explo- sion over the last decade, the hype surrounding quar- terbacks has increased even more. This is why every Heisman Trophy winner of the new millennium leading up to Leinart (Chris Weinke, Eric Crouch, Carson Palmer and Jason White) had been the signal-caller of a national title-caliber team. It's difficult to argue that any one of these players (and impossible to argue that every one of them) was "the most outstanding player" during his respective Heis- man run. But this is not what the famed award cur- rently represents. The Heisman Trophy has just turned into an alternate Davey O'Brien Award (which honors the nation's top quarterback). Having led the Trojans to a national title last season, Leinart was already a media darling (and, therefore, a Heisman favorite) when spring practice started. And by the time that the voters had to weigh in, Leinart had advantages over the other two big school-quarterback candidates - White and Auburn's Jason Campbell. The media could never make White - who actually won the Davey O'Brien award for the second consecutive year last week - the second repeat Heisman winner ever because of the way he sullied the honor with a colossal collapse in his final two games of last season. And Campbell never had a real chance to gain enough publicity because the Tigers were unheralded at the beginning of the year. Leinart furthered the Heisman Trophy's identity cri- sis, and he may advance the trend even more. Leinart stressed on Saturday night that he plans to return for a senior season. So, what are the chances that Leinart joins Archie Grif- fin - the Heisman's only two-time winner - in 2005? The better question is: What will Southern Cal. be ranked a year from now? Gennaro Filice can be reached at gfilice@umich.edu. AP PHOTO Junior quarterback Matt Leinart, left, Is the second Southern Cal. quarterback in three years to win the Heisman Trophy. Leinarttakes home trophy NEW YORK (AP) - Matt Leinart replaced a Heisman Trophy winner and became one himself. The Southern Cal. quarterback won college football's most pres- tigious individual award Saturday night, beating out Oklahoma team- mates Adrian Peterson and Jason White, last year's winner. In 2002, Carson Palmer won the Heisman as a senior with the Trojans. Leinart succeeded the first overall pick in the NFL draft with a splendid sophomore season that set him up as the preseason favorite this year. Leinart has delivered, throwing for 2,990 yards and 28 TDs and leading the top-ranked Trojans to a 12-0 regu- lar season. "I remember. when Carson was sitting up here," Leinart said. "He said his heart was beating out of his chest, I think mine's about to do the same thing." The junior is Southern Cal's sixth Heisman winner, tying the Trojans with Ohio State for second-most behind Notre Dame's seven. Peterson, the freshman tailback, was second, White was third, Utah quarterback Alex Smith was fourth and Leinart's teammate Reggie Bush was fifth in the voting. Leinart and Bush will compete against Peterson and White again on Jan. 4 in the Orange Bowl. The winner of that contest takes home the national title. It'll be the first time two players with Heisman trophies have played each other in college. "I know they're going to be coming after me," Leinart said of the Sooners. Leinart received 1,325 points and won all but one of the six voting regions. He came in third in the South- west, where White led with 263 points and Peterson was second with 197. Peterson received 997 overall points, edging out White (957) for second. Peterson's second-place finish is the best ever by a freshman. Geor- gia's Herschel Walker had the previ- ous freshman best when he was third to winner George Rogers of South Carolina in 1980. Michael Vick was a redshirt freshman at Virginia Tech when he was third in 1999. White had a chance to become just the second two-time Heisman winner, joining Ohio State tailback Archie Griffin (1974 and '75). Smith, who has led Utah to a berth in the Bowl Championship Series, received 635 points, and Bush, the Trojans' explosive and versatile tail- back had 597. Leinart had never thrown a pass at Southern Cal. when he won a four-way battle to replace Palmer in 2003. The left-hander practically matched Palmer's Heisman numbers in his first season as a starter, throwing for 3,556 yards and 38 TDs while leading the Trojans to a share of the national title. He finished sixth in last year's Heis- man balloting. While Bush has provided a slew of dazzling plays for Southern Cal., the laid-back Leinart is the Trojans' leader. Breaking in a new set of receivers and playing behind a rebuilt offensive line, Leinart has completed 66 percent of his passes with just six intercep- tions this season. The Trojans are 24-1 with Lein- art as a starter and have won 21 straight games. Southern Cal's first four Heisman winners were running backs, starting with Mike Garrett in 1965 and ending with Marcus Allen in 1981. But Tailback U. has turned into Quarterback College since offensive coordinator Norm Chow arrived with coach Pete Carroll in 2001. Chow turned Palmer from a talent- ed enigma into a potential NFL fran- chise quarterback. Leinart is Chow's third protege to win the Heisman, along with BYU's Ty Detmer. Leinart could also join Palmer as an NFL first-round pick, maybe as soon as April if he decides to skip his final college season. That's quite a rise for the geeky kid from Santa Ana., Calif. "No, I was a fat kid and cross- eyed and had glasses about an inch thick," Leinart said. "I use to get made fun of. It's been a long time since those days." AP PHOT J.J. Arrngton, the nation's leading rusher, was not a Heisman Trophy finalist because he didn't play for a national powerhouse. m