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November 14, 2002 - Image 18

Resource type:
Text
Publication:
The Michigan Daily, 2002-11-14

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6B - The Michigan Daily - Weekend azine - Thursday, November 14, 2002

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The Michigan Daily - Weekend Magaie -
JEFF PHILLIPS - AM I WRONG
DIDN'T VOTE? YOU CAN STILL
YOUR OPINION COUNT

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GRIZZLY PEAK'S CHICKEN CHERRY SALAD

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INGREDIENTS
4 boneless chicken breasts
112 lb blue cheese
1/2 lb pecans
1 lb dried cherries
1 cup frozen cherries
1/4 cup honey
1/2 cup red wine vinegar
1/4 cup dijon mustard
2 tbs garlic minced
S--- - -- -- -- -- - --

2 cups canola oil
1 lb mixed baby lettuces
INSTRUCTIONS

ingredients Then slowly add
canola oil to emulsify, season I
with salt and pepper to taste.
For the salad:
Grill the chicken breasts. On a !

For the vinaigrette: plate, place baby lettuces, top
Thaw frozen cherries, com- with 2 oz. vinaigrette. Then top
bine with honey, red wine with crumbled blue cheese, dried
vinegar, dijon and garlic in a cherries and pecans. To finish,
food processor. add grilled chicken breast.
With processor running, puree Makes four servings.
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RYAN WEINER/Daily
Grizzly Peak is located at 120 W. Washington St.

Like 80 percent of the United
States, I didn't vote in the
elections last Tuesday. It was
a result of general apathy and for-
getting to pick up my absentee bal-
lot, but it's like Chris Rock said, "Is
there anything you won't be able to
do just because your guy didn't
win?"
Yet, I still feel a tinge of guilt for
not making my opinion count, and
now I will try and make amends by
taking on another cause: A progres-
sion toward better commercials on
television.
Here you can make your voice
count with very matter effort -just
don't buy or use the products.
As college students, ages 18-24,
we are in the most coveted market-
ing demographic. Soon, we will
have a disposable income and will
be eager to spend it. Companies
know this and work around the
clock to create successful cam-
paigns geared for us. Because of
this, we should never settle for the
inane advertising that we are forced
to deal with.
For example, you should never
want to "Dial down the center" to
use AT&T for collect calls because
AT&T replaced David Arquette with
possibly the only person with a more
abrasive shtick in Carrot Top. On
top of that, there almost never a sit-
uation where you would want to pay
$2 per minute for a phone call -
and if you are in that situation, then
saving money over dialing the oper-
ator isn't your biggest concern.
Phone companies and the technolo-
gy industry are the worst culprits as
dA look at the I
underside of U of M

each try to find a new, hip way of
stimulating the interest of its audi-
ence. Of course, every company is
searching for that very thing, but
since advertising companies are
paid boatloads for this service, they
shouldn't be rewarded for poor pro-
motions.
You can't avoid watching televi-
sion and seeing commercials for
AT&T mobile (What is mLife?),
Verizon wireless (Can you hear me
now?), Sprint PCS (All-digital
nationwide network) or VoiceStream
(Whenever minutes).
The slogans of these companies
have entered our vernacular through
sheer repetition. Companies don't
care whether you have a negative or
positive to response to their adver-
tisement as long as you associate
their company with a service.
Most people would agree that
they wouldn't hesitate to hit a man
with glasses if they saw the Verizon
guy, but that does not matter if new
cellular phone customers continue
to choose Verizon. The same could
be said for any of the other phone
companies.
Computer industry commercials
are at the root of the entire problem.
As the leaders in new technology,
they feel the need to be the leader in
witty and hip advertisements.
Unfortunately, these spots are very
hit and miss and many are guilty of

trying too hard (see: Any dot-com
ad during this past Super Bowl).
Clever as it may be, you are not
going to create a wall mural using
your new color Hewlett-Packard
printer using 8.5-by-11 sheets of
paper. For that you are going to need
a little more motivation and about
53 color ink cartridges. If you have
that, by all means go ahead, but
don't be surprised if all you use your
printer for is printing essays and
directions from Mapquest (the color
will have an easier time indicating if
there is a SixFlags or a Cracker
Barrel within two miles of your
route).
The computer industry is still sus-
ceptible to what I will call common
denominator irritating. This is the
kind of advertising that nobody real-
ly finds amusing.
For this, Dell takes the cake with
its Steven series, which stars a twen-
ty-something drama student as a
bumbling Dell lover, an abundance
of "sweet," and the motto, "Dude,
you're gettin' a Dell." I know that
Steven has his own cult following
and I don't care. These are the same
people that have goiter fetishes.
Any variation of the reality/hid-
den camera advertisement no longer
has a place in modern television.
Whether it is a taste test or cleaning
products, the tactic is dated.
Unfortunately, while some people

recognize this, it didn't stop Pontiac
from showing a series for promoting
their Aztek, Grand Am, Grand Pri>
and Vibe.
In the "What would you do with a
Pontiac?" collection, a group of men
or women take a trip in a Grand An
and Grand Prix and are taped. Th<
problem is that there is nothing nec
essary about driving around in a
Pontiac. Las Vegas isn't any more
fun if you are rolling up to the
MGM Grand valet in a silver Grand
Prix.
The same could be said for a the
Pontiac Vibe commercials, where a
group of people in their twentie
analyze the car and are amazed a
the amount of chrome inside and the
use of an AC adapter. I know tha
the thought of making smoothie
inside a car is intriguing, but it is no
reason to plunk down any money fo

FACT:

Nicotine is the most addictive
drug there is.
Most people have a plan for
quitting: after exams, after
graduation, when they get
married, when they get
pregnant..
but they continue to smokes

www.universitysecrets.com

Looking for
a little tail?
Come see The Cunning Little Vixen -
a 90-minute opera about the wild adventures
of a female fox and her wily intrigues with
both man and beast.
THE CUNNING LITTLE VIXEN
A lush, melodious, 90-minute opera by Leos Janicek
Sung in Czech with English supertitles
Nov. 14 - 16 at 8pm - Nov. 17 at 2pm
Power Center - UM School of Music Opera Theatre
Tickets $20 and $15 - Students $8 with ID
League Ticket Office - 734-764-2538

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126 W. MICHIGAN AVE. DOWNTOWN YPSI
TU-SA 11-7 SU 12-5 CLOSED MON
734.484.3833 (enriettcihreflh'ei3.cOm

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