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The Michigan Daily - Weekend, etc. Mag

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Annually, thousands and thousands of
media types, auto executives and the gen-
eral public descend on the motor city to
witness the unveiling of new automobiles
at the Detroit auto show. As the premier
auto show of the world, it brings visitors
with high expectations; they expect new
and innovative designs, better performing
vehicles, and informative multi-media
exhibits. - And, every year, the auto com-
panies fail to dissapoint these people.
This year's show was no exception. While
many European companies have led the
industry in design and performance,
American firms have continued their push
to improve style and technology, both of
which have been questionable over the
years. American firm, GM, has made bold
changes to many of their automobiles in
an attempt to rid the company of the
stodgy image that has historically been
associated with them. Both Cadillac and
Buick are clear examples of this transfor-
mation. The Cadillac's unveiled at this
year's show look nothing like the floating
boat your grandfather drives. And, with
the addition of Tiger Woods as their chief
spokesman, Buick has also done a 180,
hitting us over the head with their youth-
ful revamped look. I think the classic
American luxury automobile is a thing of
the past. That's too bad in a way, it is and
has been a staple of our culture.

Auto Elega..,nce,

Photo Story
by

David Katz