LOCAL/STATE

The Michigan Daily - Wednesday, January 17, 2001-- 3

Mother of Penn
State student
seeks .amages
The mother of a Pennsylvania
State University student who died in
a 1999 bus crash during an Associa-
tion of Residence Hall Students-
sponsored trip filed a lawsuit last'
month against the bus company that
chartered the trip, Blue & White
Lines Inc.
The four-bus pileup, which also
involved two cars and a pickup truck,
left two dead and injured 106.
The family's attorney claims that
e bus company is negligent in the
crash because the buses were being
driven too fast and too close
together. They are seeking an
unspecified amount of money in
damages.
The U.S. Department of Trans-
portation fined Blue & White Lines
590,000 in April 2000 after it was
ound that the company violated sev-
al safety regulations on its buses.
The company went out of business
later that year.
UND encourages
self-awareness in
week-long program
The University of North Dakota's
first annual "Love Your Body Week"
ill kick off next week.
V The week of self-awareness is in
response to requests from around the
campus community about making
people feel good about themselves, a
university health promotion advisor
said.
Presentations will take place
throughout the week on subjects such
as body image and eating disorders.
There will be many free events such
0massages, fitness assessments, aer-
obics classes and a Self Defense
Boundary Setting Class.
Events similar to North Dakota's
"Love Your Body Week" have been
held at universities across the nation
for several years.
Florida task force
counteracts
*ush initiative
A University of Florida task force
recommended the university search
for ways to counteract Gov. Jeb Bush's
One Florida Initiative that ended the
use of affirmative action in admis-
sions in that state.
The task force's first action was to
inform the different programs at the
niversity about the regulations of
e Florida Initiative and to remove
race and gender indicators on applica-
tions.

MSA asks
® Assembly members react to
new Nike contract with the
administration
By Carrie Thorson
Daily Staff Reporter
Last night the Michigan Student Assembly
passed two resolutions asking the University to
enforce labor codes implemented in Nike facto-
ries that produce apparel with the University's
logo.
The first resolution asks that the Universi-
ty apply its new labor code of conduct in all
areas where the production of logo goods is
involved. It passed with a vote of 27 - 3.
The resolution refers to the labor code of con-
duct is a drafted by the University's Advisory
Committee on Labor Standards and Human
Rights.
"You should put pressure on Nike to meet stan-

'U' to apply committee's code

dards that you as a student who wears the maize-
and-blue 'M' would represent," LSA Rep. Reza
Breakstone said.
Yesterday the University announced that it has
signed a seven-year deal with Nike that amounts
to at least $25 million.
The deal is not based on the University's code
of conduct. Instead The University signed the deal
to include a code written by the Collegiate
Licensing Committee.
In the second resolution MSA encourages
University President Lee Bollinger to tell Nike
that if the company does not resolve its
alleged problems in one of its Mexico-based
factories in 30 days, then the University
should terminate its contract with the shoe
company.
Workers at Nike's factory in Puebla, Mexi-
co, who are trying to form their own union,
were attacked by police, said Students Orga-
nizing for Labor and Economic Equality
member Ari Paul, an RC freshman. The reso-

lution passed with a vote of 26 - 4.
Members of SOLE, along with various MSA
representatives, alleged that Bollinger has not
kept to his word of enforcing high labor stan-
dards for the past two years.
Bollinger signed the contract with Nike
two days before the University's Advisory
Committee on Labor Standards and Human
Rights released its draft of a labor code of
conduct.
"MSA put faith in the process (of new labor
codes) ... and Bollinger signed the Nike con-
tracts two days before they completed the
codes," School of Social Work Rep. Diego
Bernal said.
"We're just asking President Bollinger to be
honest about the things he says he does," Bernal
added.
Peace and Justice Commission chair Justin
Wilson disagreed with the assembly's stance on
the issue.
"You're acting bluntly, instructing the Univer-

sity president in a matter where he has done a lot
more research and knows more than you do,"
Wilson said.
RC senior Peter Romer-Friedman's encouraged
members of the assembly to think of human life
over codes of conduct before voting on the reso-
lutions.
Rackham Rep. Jessica Curtin's proposal to
change the way the assembly elects chairs of
committees from secret ballot to a show of hands
failed with a vote of 17 - 16.
When Wilson asked Curtin if her motives were
to go back and retroactiveJy change the vote that
ousted her as chair of the Peace and Justice com-
mission, she said yes.
"I think it was a very undemocratic action
taken by a majority of one led by Jim Secreto,"
Curtin said.
"We want the best people to be chairs ...
and be able to do it without threat or pres-
sure," said Jim Secreto, the assembly's vice
president.

A case of the munchies

Army abandons 'Be all

you can be
By Maria Snm

ad campaign

oy Mam Cp'oj
Daily StaffReporter

JEFF HURVITZ/Daiy
LSA senior Brent Accurso waits in line to buy food at White Market on
William Street yesterday.
'U' Biostation offers

Last week during a primetime com-
mercial, the U.S. Army stopped ask-
ing Americans to be all they can be.
The slogan, which has been recruiting
soldiers to join the Army since 1981,
was officially shoved aside for their
new ad campaign, titled "An Army of
One".
"No matter what your responsibility
is in the army, 'An Army of One'
means that you have the skills, training
and knowledge to be a successful sol-
dier. You are a part of the team," said
Lt.-Col. Robert McCormick, the
ROTC Scholarship and Admissions
Officer for the University.
Although the Army met its recruit-
ing mission of 80,000 last year, it
failed to do so in 1999, prompting offi-
cials to change the familiar slogan,
said Col. Kevin Kelley, Army recruit-
ing command officer.
"Qualitative feedback based on
research showed ... people thought
they would become a faceless number
in the army," Kelley said.
Pat Lafferty, account director for
Leo Burnett U.S.A, the company that
devised the new campaign, said the
Army is spending $150 million this
fiscal year on television spots and
printed ads.
"'Be All You Can Be' wasn't res-
onating with kids. ... Kids wanted to

understand how they could be all they
can be. They want the nuts and bolts
of it," Lafferty said.
Although McCormick said the Uni-
versity's ROTC has not been experi-
encing problems with recruitment,
enrollment numbers are not as high as
he would like them to be.
"There are a couple of reasons ...
students pursue other paths, and some-
times they aren't familiar with oppor-
tunities," McCormick said.
This year's freshman enrollment was
one of the largest in history, bringing
the total of the University's ROTC
cadets to 75, McCormick said.
Kelley said the ads "feature soldiers
as something bigger than themselves"
and as a person transformed from who
they were before joining the Army.
The 16 different ads that comprise the
campaign feature a diverse team of sol-
diers, nominated by commanding offi-
cers in a variety of fields. After an ad of
a soldier has been ran, the soldier is fea-
tured on the Website, wwwgoarmy.com.
Soldiers whose ads have started run-

ning include a combat engineer and an
imagery ground station operator.
Other soldiers, featured within the
coming weeks, include a doctor and at
least two women.
The purpose of using real soldiers
is to give the army a face and
respond to complaints from kids who
thought soldiers used in the "Be All
You Can Be" ads were actors, Laf-
ferty said.
"It really adds credibility to the mes-
sage we're sending out. ... We're using
real people with real stories," Kelley
said.
The ads seek to target young adults
who will respond to the messages of
empowerment and "the message of
what you do matters from day one;"
Lafferty said.
Although everyone in the army is
predicting a successful ad campaign,
nobody knows how long the new slo-
gan will be around.
"The idea will live, it is the words
we use to describe it that will change,"
he added.

"'Be All You can Be' wasn't resonating
with kids. ... Kids wanted to understand
how they could be all they can be."
- Pat Lafferty
Leo Burnett U.S.A. account director

0

"

unique expenience

By Ted Borden
For the Daily

In a more long-term approach, the
task force wants to focus on maintain-
ing a diverse environment on campus
by promoting diversity in graduate
and professional studies and improv-
ing the campus climate for minority
students. Dealing with undergraduate
recruitment, the task force recom-
ended employing more recruiters
at could attract and retain minority
students.
Semester at Sea'
students meet
Castro in Cuba
More than 500 Semester at Sea stu-
ents had a chance of a lifetime, when
Dec. 19, they meet with Cuban
resident Fidel Castro.
The Semester at Sea program,
ponsored by he University of Pitts-
burgh, had unsuccessfully requested
to meet with Castro for the past three
years, but this year he agreed to see
the students at the Plenaro Palacio de
las Convenciones in Cuba.
The five-hour informal question-
and-answer session covered a plethora
of subjects including social justice,
obalization, free enterprise,
omen's status and the Cuban revolu-
tion.
- Compiled from U-WIRE reports byi
Daily Staff Reporter Jane Krull.

i
t
r
T
c
1
C

One of the largest of its kind, the Uni-
versity's Biological Station, located on
the northern tip of the lower peninsula,
offers students the chance to conduct
field studies and observe organisms liv-
ing in their natural environments.
Biostation Director James Teeri said
the Biostation is primarily used during
the spring and summer semesters, when
only 100 students travel 250 miles north
of Ann Arbor to take classes in field
biology and ecology. With class sizes of
roughly 12 students, Teeri said students
interact closely with professors. "It's
small and intensive ... a very rich way of
learning; Teen said.
According to the course's Website,
the Biostation offers only one class dur-
ing the spring semester and more than a
dozen during the summer. These cours-
es range from the biology of insects to
the ecology of streams and rivers.
Teeri said students generally have an
hour lecture in the morning, followed
by a trip outdoors for field studies. In
the mid-afternoon, classes return to
study the samples collected in the
morning, and make analyses.
Most of the Biostation students are
juniors and seniors majoring in a nat-
ural-science related field. About 65
percent are female, a statistic that has
remained constant for many years.
Teeri said because the students at
the Biostation do not reflect the Uni-
versity's diversity, efforts have been
made in the past several years to
recruit more minority students.
La Donna Hendicks, a recent Univer-
sity graduate who attended classes at the
Biostation last summer, said it was a
valuable experience. "It was a very
hands-on learning experience. It was a
great way to take classes, much better
than sitting through a long lecture," she
said.

Like Hendicks, most students opt to
attend classes at the Biostation during
the summer semester.
To be accepted into the Biostation
program, students must complete an
application. There is no deadline for
applications, but Teeri said interested
students should have their paperwork
in by March, as the Biostation
accepts on a first-come, first-serve
basis. The only prerequisite is having
completed two courses of college
biology.
"A big part of biology is getting
involved and doing these types of
studies," LSA senior Amy Boetcher
said. "The program also makes you
appreciate what you've already
learned. It makes you realize the
importance of the points discussed in
that science lecture."
Established in 1909 by faculty in the
University's botany, zoology and engi-
neering departments, the station is cur-
rently in its 93rd session. The Biostation
is one the largest in the world, offering
comprehensive libraries and computing
centers. "With so many resources avail-
able, it is one of the best," Teei said.
The Biostation is not only a class-
room for students, but it is part of the
National Ultraviolet Monitoring System
which measures the ozone layer over
Michigan. The station also features one
of the country's few underground labo-
ratories as well as an elevated carbon
dioxide facility, which is currently being
used to determine living organisms'
reactions to the projected carbon diox-
ide levels for the year 2050.
Teeri said he has heard nothing but
positive comments from students who
took classes at the Biostation. "Most say
it is very rewarding, one of the greatest
highlights of their academic life."
Students interested in taking classes
at the Biostation should contact the
office, located at 729 Dennison Build-
ing, at 763-4461.

WE MISSED YOU LAST NIGHT.
DON'T LET IT HAPPEN AGAIN.
JOIN US TOMORROW AT 7 P.M. FOR A MASS MEETING IN
THE STUDENT PUBLICATIONS BUILDING AT 420
AYNARD ST.

b


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