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February 16, 2000 - Image 7

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The Michigan Daily, 2000-02-16

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T C IC' A T /.q'ZA Trl

The Michigan Daily - Wedensday, February 16, 2000 - 7

Ad strategies may affect voters

%... Jl -V l r

choices

MCCAIN
Continued from Page 1
rival.
"He feels he can win more voters by not running ads
that attack Bush," said Sen. John Schwarz (R-Battle
reek), who chairs McCain's Michigan campaign.
Whether his decision to steer clear of attacking his
opponent will bring about a McCain victory in the Feb.
22 Michigan Republican primary is still to be deter-
mined.
"It gives him the high ground," University political
science Prof. Hanes Walton said.
"He's expecting it to translate into votes and we'll
know on the 22nd," Walton added.
But recently McCain has come under attack for run-
ning ads in South Carolina that compare Bush with
President Clinton, suggesting that both have problems
ing truthful.
The ads were in response to a South Carolina
woman's claims that her young son received a call
from someone who claimed to be a pollster but pro-
ceeded to attack McCain's personal character. Bush

denies anyone from his campaign placed such a call.
Schwarz maintains McCain's new ads are a neces-
sary response to the attacks. "I don't know how you
can stand by and let (Bush) savage your integrity with-
out responding," Schwarz said.
The McCain ads have been followed by a counterat-
tack from the Bush campaign claiming that by airing
the commercials, McCain was "over the line."
Although McCain has pulled the ads, the damage
already may have been done.
But the intended target has emerged victorious
instead of battered - a South Carolina poll has the
Texas governor in front by seven points.
Bill Ballenger, editor of Inside Michigan Politics,
said he thinks it is too soon to tell whether McCain's
decision not to run negative ads will benefit or hurt
him in Michigan.
"if you've got a lot of money, like Bush does, and
run a negative campaign, it could hurt McCain if he
turns the other cheek all the time," Ballenger said.
"People are very impressionable and tend to believe
negative ads."
A potential hindrance for McCain in Michigan is

Gov. John Engler, who heads Bush's campaign in the
state. Michigan Secretary of State Candice Miller and
former state GOP Chairwoman Betsy DeVos also have
given Bush their support.
Schwarz said this does not concern McCain.
"We've dealt with this by pointing out the fact that
each high-ranking official has one vote, as does every-
body else," he said.
Ballenger underscored that McCain's showing in
Michigan is crucial to the future success of his cam-
paign.
"Michigan really will be important, and McCain
will have to win here if he loses South Carolina. If he
loses both states, he doesn't have the resources to carry
himself through to Super Tuesday on March 7," Bal-
lenger said.
The Detroit News published a poll Sunday showing
McCain with a nine point lead in the state.
One month ago, the newspaper conducted a poll in
which Bush led McCain by a 34-point margin.
"He just started to connect with people and he got a
tremendous boost from New Hampshire," Schwarz
said.

BUSH
Continued from Page 1
soft money donations, which is a
major difference between the propos-
als laid out by the two candidates, Ives
said.
"His plan falls short of anything
resembling reform, but Sen. McCain
welcomes him to the debate," Ives
said.
Bush "has been the principle benefi-
ciary of the current campaign finance
laws," Achen said.
"I think Gov. Bush is clearly feeling
the heat," said Ives, who called the
announcement "a last minute ploy to
try to feign support for reform without
putting any real muscle behind it."
"This is a sign that the Bush

campaign believes that camp igo
finance reform is a real isU;"
Achen said.
McCain has been outspoken in his-
efforts to reform campaign finance-
laws as a senator and during his run
for the White House.
"The Bush campaign has been very
reactive in ways that have not been
helpful to them" Achen said.
Rather than react to an issue -tat
McCain vigorously supports, Achen
said, it would be more effective to
bring up issues such as education.that
McCain is weak on. Bush has been
effective at reforming education in
Thxas, he said.
"There has been a lot of Republican
criticism about the way '(Bush's) cam-
paign has been run," Achen said.

Rally planned to encourage 'U

JLA
ntinued from Page 1
Members of Students Organizing for
Labor and Economic Equality plan to
hold a rally today at 5 p.m. on the Diag
to show their commitment to the WRC,
a student-developed policy designed to
enforce collegiate labor codes in the
apparel industry.
SOLE has been campaigning for the
University to join the WRC as soon as
ossible, but University President Lee
Ollinger has been reluctant to commit
the University to the consortium.
"We hope to show Bollinger that
there is support for the WRC and we're
not going to settle for less than full com-
mitment to it," said SOLE member
Rachel Edelman, an LSA junior.
Currently, the University Advisory

Committee on Labor Standards and
Human Rights has been studying the
WRC and plans to make a recommen-
dation to Bollinger in March. But SOLE
members have criticized the committee
for taking too long in its assessment of
what SOLE members consider an easy
decision.
The compromise at Penn is being
considered a significant victory by
anti-sweatshop activists because in
addition to ending their membership
in the FLA,
Rodin agreed to move the dead-
line for the Ad-Hoc Committee on
Sweatshop Labor's recommendation
to Feb. 29.
PSAS member and student represen-
tative to the committee Sue Casey said
that the committee will make this dead-
line. "We know we can't stall too long

on this issue'" Casey said.
But Casey stressed that the commit-
tee can only make a recommendation,
and the final decision lies with Rodin.
Theoretically, Rodin could choose to
ignore whatever recommendation the
committee makes and decided to rejoin
the FLA.
Members of the anti-sweatshop
movement expressed some suspicion at
Rodin's apparent change of heart. Earli-
er this week, the Daily Pennsylvanian
reported Rodin was beginning to lose
patience with the protesters. Rodin said
last Thursday that the protesters in her
waiting room "have pushed past the
envelope of acceptable conduct."
"There is a healthy amount of sus-
picion, but President Rodin did up
the deadlines for the committee,"
said Laura McStedon, a representa-

sign WRC
tive for United Students Against
Sweatshops.
McStedon described yesterday's
compromise as a "huge victory for
USAS" and added that dropping the
FLA is just as important as endors-
ing the WRC.
Oberlin College in Ohio announced
their endorsement of the WRC yester-
day.
They are the fifth school to join the
WRC, following Brown University,
Loyola College of New Orleans, Uni-
versity of New Orleans and Haverford
College.
Oberlin Student Labor Action Coali-
tion member Katherine Blauvelt called
the WRC a "wonderful alternative to the
FLA:" Blauvelt added that Oberlin Pres-
ident Nancy Dye seemed "very enthusi-
astic"about joining the WRC.

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Career Opportunities
Eastern Michigan University is in
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536 S.Forest Ave.
Ann Arbor. MI 48104
Fax 734-761-2027
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ENGLISH
BEEMR NIGHT LATE NIGHT FOODS

MII.~ it

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