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September 28, 1998 - Image 5

Resource type:
The Michigan Daily, 1998-09-28

Disclaimer: Computer generated plain text may have errors. Read more about this.


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Michigan Radio
named best station
in the country

By Karr Chopra
For the Daily
Michigan Radio recently was named the
best radio station in the nation by the Public
Radio Program Directors Association.
Todd Mundt, host of Morning Edition,
also was honored by the association as the
nation's top air personality.
As well as the Morning Edition, Mundt
Bests his own talk show, The Todd Mundt
ow, which airs 1-2 p.m. on weekdays.
Michigan Radio produces three affiliate
stations - WUOM in Ann Arbor (91.7 FM),
WFUM in Flint (91.1) and WVGR in Grand
Rapids (104.1), which run the same pro-
grams simultaneously.
WUOM is primarily a
talk radio station that
airs classical music
rom 10 p.m. to 6 a.m.
The PRPDA competi-
tion, which judged hun- moral boo
dreds of stations across
the nation, ranked sta- s
tions based on record-
ings from a typical day,
said Joan Siefert Rose, WUOM
WUOM's station pro-
gram director.
All material for the competition was con-
densed into a 20-minute assortment of the
tation's locally produced material, includ-
9 g portions from each part of the listening
Rose said she is elated with the station's
popularity, but feels the award is even more
special because of the process by which the
winner was selected.
"This is a very competitive award, voted
on by our peers. It is a vote of confidence
throughout the system and a moral boost for
the station's staff," Rose said.
She attributed the success to those who
un the station as well as the station's open
attitude toward risk-taking.
"The station has a lot of creative energy.
We try to give people the opportunity to try
new things. We recognize talent and are
eager to support them," Rose said.
Rose said she was happy to see someone
as talented as Mundt be honored individual-
Mundt came to WUOM about a year ago.
He previously worked at Iowa State
.liversity, but decided to come to the
University after contemplating his career

"I had hoped to be on National Public
Radio within two years," said Mundt; who
first was introduced as the morning drive
Mundt'had his first chance to pilot his
own talk show in February, and the show was
picked up by WUOM this past April.
Mundt admits his recent national recogni-
tion was unexpected.
"I was very surprised by the award," he
said, crediting his success to his ability to
reach a younger audience as well as the
nature of the show.
"My show is a little more personality ori-

te of
... a nda
ast for the
staff. f
- Joan Siefert Rose
station program director

ented, which had
some appeal to
the" association,
Mundt said.
Before receiv-
ing the honor, the
station had been
in contact with
NPR about
becoming syndi-
cated nationally.
Contract negotia-
tions began about
a month and a half


"The plan here has always been to produce
information for national distribution. We
just never expected it to happen as fast,"
Rose said.
With the University's approval, Mundt's
show will begin airing on NPR in about
three weeks.
Rose said the average listener of public
radio is around age 45, but the station is
gaining younger listeners.
Although Rose said that the station is
attracting younger listeners, most students
are unaware that an award winning radio sta-
tion is broadcasted from the Literature
Science & the Arts Building.
LSA sophomore Alex Lee said he was
unfamiliar with WUOM and that the station
really does not interest him.
"I have never heard of the station. I am not
very interested in talk shows on the radio,"
Lee said.
Although students have not been very
involved with the station in the past, Rose
said almost 20 students have inquired about
possible station internships during the past

ABOVE: Todd Mundt (right), a
talk show personality and host
of Morning Edition for
Michigan Radio, interviews
novelist Brad Johnson on
Friday in a WUOM studio.
Johnson recently wrote the
book "The Bird That Flies
Highest." Mundt's talk show
may soon be broadcast on
National Public Radio.
LEFT: Mundt listens attentively
during his talk show Friday. He
was named the top radio per-
sonality In the nation by the
Public Radio Program Directors
Association. In addition,
Michigan Radio, which pro-
duces the programming for
WUOM and two other NPR sta-
tions, was named the best
radio station in the country.


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