14A - The Michigan Datly - Thursday, February 5, 1998 NATION/WORLD Dental prof. helps smokers kick habit Nicotine- rich leaf By William Nash Daily Staff Reporter Four female University students stand on the corner of South University and East University avenues with four male companions. They take puffs from ciga- rettes, but the females don't inhale. Their inexperience with tobacco shows in the way they fumble with the cigarettes. Dental Prof. Joan Mcgowan has seen this situation., and is working to make it a less common scene. "It seems to have a cool, macho image," Mcgowan said. "Teens see it on TV and in movies where the attractive female has a cigarette in hand." Mcgowan. a former smoker, said advertising directed at teenagers is in part responsible for the growing number of younger smokers. She cited tobacco ads in local newspapers as an example. Once a person is hooked, the nicotine can make quitting smoking as difficult as quitting cocaine, Mcgowan said. "Many times, people, become re- addicted to cigarettes," Mcgowan said. "I had a case where a woman had quit smoking for 20 years but started back up because her husband left her for a man. She used (cigarettes) as a crutch." Before receiving treatment, dentists at the School of Dentistry's dental clin- ic are asked if they use tobacco prod- ucts. For those who want to quit using it, Mcgowan said, the triple-A system is used: advice, assistance, and arrange- nents for follow-up treatment. Mcgowan also teaches people about the dangers of chewing tobacco and smoking cigarettes. She serves as Michigan's National Spit Tobacco Education Program coordinator and works with the Detroit Tigers, "We're working to dispel the myth that smokeless tobacco is safe," Mcgowan said. Former Major League Baseball player Joe Garagiola, who has survived oral cancer, formed NSTEP in 1994. NSTEP gets professional players to make public service announcements and distributes sunflower seeds at baseball games. NSTEP works with Major League Baseball players because forty percent of its players, who are role models for children, chew tobacco. Chewing tobacco recently has become more popular because negative attention about tobacco has shifted to cigarettes, Mcgowan said. Denise LeBloch, chief of staff of Oral Health of America, said neither method of consumption is healthier than the other. "Which would you rather be, hit by a motorcycle or hit by a truck?" LeBloch asked. The effects of chewing tobacco range produced for years I EMILY NATHAN/Daily Dental Prof. Joan Mcgowan overlooks Dental student Katrina Ebersbach as she works on Frances Herman at the dental clinic at the School of Dentistry. from disgusting to deadly and are notice- able after about two years, LeBloch said. Besides yellow teeth, there can be lesions of the mouth, gum recession and oral cancer. "We've seen six yoing men in their mid-twenties with oral cancer, and they're all dead,"said Dental Prof. Jonathan Ship. "One of them died in six months. It was six months of hell for him and his family." The odds of quitting are against cur- rent smokers and chewers. It typically takes about four attempts for a tobacco user to quit, Ship said. The invention of nicotine gum and patches are helping tobacco users kick their habit. The success rate of the gum and patch is about 25 percent, but a new pill aims to increase success rates. The pill, Zyban, helps ease withdrawal symp- toms and is available with a prescription. Quitting has been shown to decrease the likelihood of tobacco's long-term effects, but the best way to dodge tobac- co-related diseases is to avoid tobacco products. "I've seen patients who have quit for 20 years and have developed cancer," Ship said. He said he was not sure how much tobacco played a part in the illness. du.l er ,99 TM er Wto) an ith t; he w ST PAUL, Minn. (AP) Brown & Williamson Tobacco Corp. develope a genetically altered strain of tobacc' with twice the nicotine content anL used it in cigarettes sold in the Unite. States, a chemical engineering expert testified yesterday. An undated Brown & Williamson internal document described a "Y-l" tobacco strain with a nicotine content of 6.5 percent by weight. "Through genetic engineering they were able to develop a tobacco strain with twice as much nicotine as it might otherwise have," said Channin Robertson, a Stanford University pro- fessor. "I am aware that the Y- I product was contained in cigarettes sold in the United States," Robertson said at another point. Robertson is a witness for the state and Blue Cross and Blue Shield of Minnesota in their lawsuit against tobacco companies. The plaintiffs seck. S.77 billion in money spent treatin. smoking-related illnesses, plus punitive damages. The existence and sale of the high- nicotine Y-l tobacco has been reported before. A California biotechnology company pleaded guilty in January to conspiring with Brown & Williamon to grow and improve the high-nicoti*- tobacco from 1983 to 1994. But Robertson's testimony allowed the state to put the information before the jury. Among several allegations, the state accuses tobacco companies of manipulating nicotine levels in ciga- rettes and conspiring to mislead con- sumers about the dangers of smoking. Roberta Walburn, an attorney forthl state, said internal industry documents indicate Y-I tobacco was used in sever- al B&W brands. The company's brands include Raleigh, Viceroy, Richland and Lucky Strike. R.J. Reynolds Tobacco Co. and other defendants also did research through the years to genetically modify tobacco plants to enhance nicotine production, Robertson testified. Michael Ciresi, lead attorney for the plaintiffs, introduced a 1992 Joint research agreement between Reynolds and an outside contractor aimed at genetic manipulation of nicotine in tobacco. The aim of the research was "to develop strains of tobacco products that would be genetically modified ... to control nicotine," said Robertson, who reviewed thousands of previously con- fidential company documents in prpaO ration for his testimony. Another document suggested B&W was exploring changing nicotine levels in tobacco leaf as early as 1963. In the memo, a B&W researcher, R.B. Griffith, wrote extensively about the blending of nicotine and sugar in ciga- rettes to please consumers. But Griffith's letter also discussed the raw materials used in making ciga- rettes, and included the passage: " may be well to remind you, however, that we have a research program in progress to obtain, by genetic means, any level of nicotine desired." Asked about the 1963 letter, Brown & Williamson spokesperson Joe Helewicz declined to address it specif- ically but said it was unfair to consider it out of context with other documents. Germansr consider smo smking cut backs. BONN, Germany (AP) - A propos- al to restrict smoking in the workplace, on which parliament is to vote today, would cost German employers billions of dollars to implement, a pro-business economic think tank said yesterday. The proposed law is supported by organizations like the German Cance Society but has been criticized a: unnecessary by business groups. Neither the governing coalition nor opposition parties have taken a stand on the law, proposed by lawmakers from both sides. Parliamentary leaders c2)X lamkr ca~n volte c IcordingO to 616 1.5 OZ. CAIJ WARNING: THIS PRODUCT IS NOT A SAFE ALTERNATIVE TO CIGARETTES