m2E - The Michigan Daily - Wednesday, September 3, 1997 ANN ARBOR Coffee shops add pep to n s AnnArbor' Socia scene By Erin Mrh Daily Staff Reporter .University students and Ann Arborites alike endure early morning hours and chat late into the night with steaming mugs of coffee. Bold or subtle. Mild or robust. Black, with sugar, decaffeinated or with soy milk, most University students quickly learn to order up the blend of brew that best helps them jumpstart their ,days. By selecting the University, java lovers have happened upon the right town to cultivate their taste for coffee. Among the industries Ann Arbor supports, one booming business finds its fortune in beans - coffee beans, to be exact. Of all strains, shapes and flavors. "I drink coffee to wake me up in the morning, and because it tastes good," said Joe Angelelli, a doctoral student conducting research at the University. "Cafes are a good place to read the paper, enjoy a leisurely pace, and they're great for people watching." "Coffee keeps me awake," said LSA student Greg Shill. "It's a resuscitation thing. I go to cafes, like, every day. I enjoy the intellectual atmosphere. Some of the discussions about literature and phi- losophy are fun to listen in on. Plus, they have couches." Area businesses are quick to catch on to stu- dents' growing affection for a place to relax and a good cup of joe. Coffee houses pepper campus's South and North University Avenues, Main and State Streets, sometimes lining the streets side by side. Several shops - Espresso Royale Caffe, .Amer's, Cava Java and Gratzi, to name a few - ~have enjoyed such success at their campus loca- .tons that they have been able to open second or third shops that cater to the Ann Arbor community at large. Why do the businesses enjoy such popularity? -Peter Rienhart, a manager at Sweetwaters Cafe, attributed success to Ann Arbor's "diversity of peo- ple looking for some kind of social interaction, or a quiet place to study." Rienhart says cafe conversation appeals to those who seek an alternative to the bar scene or more expensive outings. "Not everybody wants to go to a bar or spend $30 per plate for dinner and drinks," Rieser said. "Sometimes they just want to talk -- with a friend, classmate, or someone they just met." Kelley Long, manager at Espresso Royale, agrees. "It's a good place to hang out, especially for those who aren't 21, who can't go to a bar." Campus-area shopsO cater every interest: By Anna Kovalszki Daily Arts Writer The University may be a great insti- tution of higher learning. But aside from studies, other pertinent questions linger at the back of an incoming stu- dent's mind. One question might sound like this: "Where will I find the right clothes, shoes and dorm-room decorations?" Don't lose any sleep. Your new hometown offers plenty of original and mass-market shopping opportunities, with some of the best stores within easy walking distance of campus. South University Avenue houses a few blocks of shops, arcades, restau- rants and coffee houses. The shops in this area appeal largely to college stu- dents, in price as well as selection. Splash sells grunge-type, comfortable attire, at mid- Street. Adjacent to Angell Hall and close to the Modern Languages Building, State Street's offerings are on the campus's doorstep. For a student with cash to spare, SI Street offers a more monetarily chal- lenging shopping experience. Two of the most popular stores along this stretch are Bivouac and Urban Outfitters. Bivouac is a camping and outdoor gear retailer, which also carries everyday casual clothes. It sells cloth- ing for both sexes, with an emphasis on outdoorsy attire, and brand names like Polo, Patagonia and Cal* Klein. Both women and men can find more elegant items as well. Bivouac offers occasional sales, but their prices reflect the type of clothing that they sell, and therefore they are usu- ally costly. Think of this int thisstore as an upscale. Eddie alf largely Bauer. Urb a range prices. Typical purchas- es might include The shops ROB GILMORE/Daily Local coffe houses showcase a wide selection of unique and exotic coffee beans. Pictured here are some of the selections sold at Espresso Royale. skater shirts or a long, softly flow- ing dresses. TO Colleg0 On the other end of the spec- trum, YCI offers trendy selections for women. Steve Madden shoes and cool runway Materi- al rule the day, at somewhat hefty prices. According to one employee, the owner visits fashion shows for inspira- tion. A trip to Middle Earth, meanwhile, is a trip to another dimension. From a Richard Nixon gargoyle to an exten- sive T-shirt selection to pricier art items, Middle Earth is home to many an afternoon's diversion. When crav- ing a boxing nun puppet or a Lyndon Johnson paper-doll book, Middle Earth is the place to be. Another eccentric establishment is the Safe Sex Store, identified on the outside by its former name, Condoms 101. The store's merchandise ranges through many levels of maturity, from gag gifts like penis-sipper bottles to erection rings and latex barriers for oral sex. Other establishments are a little less outlandish. The Earport offers stylish silver and gold jewelry, along with free ear piercing. Footprints, part of a chain of stores, sells pricey brand-name shoes. After perusing the wares at these and other stores lining South University Avenue, browse the shops along State 1' i stuldents . Outfitters, along with selling many accessories and decorations, also sells clothing that could be described as alternagear. Everything from oversize pants to swimsuits and underwear cin be found for both sexes. If your bank account runneth over and you're in search of the truly unique, stroll through Nick Arcade. Located off State Street, arcade is home to elite art stores, antique shops, boutiques and a tobac- co store. Some items sell at amounts in the thousands. Oddly enough, the arcade is also home to a perpetually crowded post office. After learning of all of the small store options, an incoming student may still not be satisfied. The comforts of the mall may be missed. Happily, * Briarwood shopping mall is a short drive from campus, and houses tradi- tional department stores like Hudson's and Sears. For those who wish to stick to their fashion status quo, the Gap, Banana Republic and Ann Taylor pro- vide high-quality merchandise. The stores of Briarwood also employ a bounty of University students. So don't fear. There are plenty of places in Ann Arbor for a college dent to spend money, and in these saW locales, maybe even earn some of this much-desired commodity. Long said there is something special about col- lege students as target group for cafes. "It's a college thing. Most people don't drink coffee in high school, but you have to drink coffee to keep up with college work - to stay awake," she said. With an impressive collection of businesses duk- ing it out to serve students' caffeine-craving wake- up calls, how do cafe owners maintain a competi- tive edge and differentiate themselves from the cafe next door? Many cafes pride themselves on unique environ- ments. Caribou Coffee on State Street, for exam- ple, has a distinct, natural-toned decor, including a fireplace near the back of the shop. Long said that "atmosphere" is the most impor- tant variable in differentiation. She discussed recent renovation projects at Espresso Royale that aim to make the shops more comfortable and enjoyable places to visit. "Everyone tries to make the best coffee drink, but they really use atmos- phere." Rienhart said details of atmosphere are crucial to a good coffee-shop experience. "It's a feel that you get when you walk in - a combination of staff, service and decor," Rienhart said. "Service is a very big deal." However, some people suggested that coffee drinking is simply a manifestation of students' affection for trends. "Students drink coffee out of habit," said one Rackham student, who asked not to be named. "It fits the student lifestyle." U U Law School Business School I Graduate School Medical School ,' Don't miss out! The- ii Best Test Prep Ann Arbor i I