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April 02, 1997 - Image 5

Resource type:
The Michigan Daily, 1997-04-02

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The Michigan Daily - Wednesday, April 2, 1997 - 5

Clinton urges FCC to
keep liquor ads off TV

Los Angeles Times
WASHINGTON - President
Clinton, saying he was "greatly disap-
pointed" by the liquor industry's deci-
sion to end a voluntary ban on broad-
cast advertising last year, yesterday
called on the industry to retain the ban
and asked the Federal Communications
Commission to explore ways to keep
liquor ads off television.
"Liquor has no business with kids,
and kids should have no business with
liquor," the president said. "Liquor ads
on television would provide a message
of encouragement to drink that young
people simply don't need. Nothing
good can come of it."
In fact, little such advertising has
appeared, and many broadcasters will not
accept it. But Clinton maintained yester-
day that regulatory pressure is needed to
prevent a problem in the future.
"We're trying to nip it in the bud," he
said. "We're trying to make it a dog that

does not bark, if you will."
The White House declaration', which
prompted protests from the distilled spir-
its industry and broadcasters, was the lat-
est in an ongoing series of moves by the
administration to highlight issues of child
safety and health. It also represented
another in a series of attempts by Clinton
to use the White House bully pulpit to
appeal to families with children.
However, those efforts have been
largely overshadowed by negative public-
ity about controversial Democratic and
White House fund-raising practices.
It was last November that the distilled
spirits industry announced it was ending
a self-imposed ban on television adver-
tising that had been in effect since 1948.
The ban has applied to radio since 1936.
"My message to the liquor industry is
simple," Clinton said yesterday. "For 50
years you have kept the ban. It was the
responsible thing to do. For the sake of
our parents and our young people,

please continue to keep that ban.
"Barring that," he added, "... we will
do what we must do to support our par-
ents, to help them do their job."
In a letter to FCC chair Reed Hundt,
Clinton yesterday urged the commission
to explore the effects of the liquor indus-
try's announcement and consider possi-
ble responses. Major networks and cable
companies have refused to accept ads for
liquor - products such as Scotch, gin
and vodka- but Joseph Seagram, which
manufactures Chivas Regal whiskey, last
year began running ads on TV stations in
New Hampshire and Texas.
"Too many of our young people are
dying in car crashes and too many
young people are starting to drink at an
early age, leading to alcohol and other
substance abuse problems," the presi-
dent said in the letter, adding that he
"would appreciate your help and the
help of the commission"in determining
a response to the industry's decision.

University President Lee Bollinger and MSA Vice President Olga Savic meet for the first time yesterday at the opening of the
Inchigan Union's fourth floor.

t ontinued from Page 1
niversity Activities Committee mem-
ber. "It's just so much nicer up here.'
Despite the positive response by
organizations from all over campus, not
all groups are guaranteed space on the
fourth floor. Organizations were
required to fill out applications and
compete for an office.
Ian Lucas, Michigan Student
Assembly representative and member
f the committee for space allocation,
aid there were "just about the right
number of requests for space," which
means that most organizations will get
an office.
However, Lucas said some groups
will likely have to share space.
"We also have about 38 lockers for
storage," Lucas said. "If an organiza-
tion doesn't get an office, they'll get
first crack at these storage spaces."
The announcement of space alloca-
on will be made within the next two
weeks, and some group members said
they are holding their breath.
Roger Ruedisueli, a member of
Kappa Kappa Psi, a band service frater-

nity, said he really hopes his group gets
space allocation.
"We really don't have anywhere at
Revelli (Marching Band Hall) to
work with," he said. "We have a
large organization, so hopefully
we'll have a good chance at getting
an office."
If this year's attempt at space doesn't
work out, there is always next year, said
Sichle, who added that allocations will
be made on an annual basis.
The groups will move in as soon as
allocation is announced.
Until then, the newly renovated top-
of-the-line facilities will be reaping
the approval of many people, includ-
ing University President Lee
Bollinger, who offered his congratula-
tions yesterday to everyone "who
stuck it out."
Other speakers told those assembled
that the renovation project's completion
symbolized the end of a journey.
"The idea of this day has been passed
like a torch from student to student,"
Paul Schissler, a member of the Alumni
Association, said in a speech. "Finally,
today, we celebrate the realization of a
dream and a job well done."

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