LOCAL/STATE

_The Michigan daily-Thursday, March 21, 1996 - 5A


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Dian Maani, a Busi essgra uat stu ent tres ut s me linque prod ctsfro Meissa Fis her th Cliiqu co nte

Diane Maranis, a Business graduate student, tries out some CUnique products from Melissa Fischer, the Ciinique counter
manager at Michigan Book and Supply.
jMake-up counter spurs sales
Within campus bookstore

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® Clinique has counters
at 15 universities as
part of promotion
By Ann Stewart
ily Staff Reporter
The students of Ann Arbor no longer
have to rely on the drug store or go all the
way to Briarwood Mall for make-up.
Michigan Book and Supply, located
on the corner of North University Av-
enue and South State Street has taken
an unusual step by introducing a make-
up counter with products by Clinique.
"At first we kind of laughed at it. I
mean, why would people buy cosmet-
at a bookstore?" asked store man-
ager Steve Schindler.
But after conducting market research
on females who shop in the store,
Schindler said he "got so much positive
feedback" that he decided to go ahead
and put in the customized make-up
counter for Clinique's line of skin care
products and make-up.
Clinique's counteropened in Decem-
ber. Since then, students have not hesi-
ed to take advantage.
'It's cool because you can put it on
your credit card and it shows up as
books," said JenniferNelson, a Nursing
junior.
Schindler said Clinique approached
Michigan Book and Supply as part of
an increasing nationwide campaign to
pitch their products to college-age cus-
tomers.
"it's a small but growing number,"
d Clinique account executive
amantha Binns.
Binns said the currently exclusive
campaign has been a success and will
be expanding. She said 15 other uni-
versities now have counters, includ-
ing Princeton and University of Wis-

consin.
"We had a marketable product for
this setting," Binns said.
Schindler said he was surprised at the
success of the new addition.
"It's been very successful - defi-
nitely better than we imagined. Sales
have even surpassed Clinique's esti-
mate," Schindler said.
Schindler seems to know more
about cosmetics than the average male
as he tells of the counter's services.
Clinique gives consultations on col-

oring and skin care as well as
makeovers for
walk-ins or by ap-
pointment.I
"We give
friendly advice (to necessa
students) that their
mother can't tell ooksto
them but I prob- need
ably can," said
Melissa Fischer, to
Clinique counter
manageratMichi- grades?
gan Book and ,
Supply. demea&
Fischer said she
enjoys working
with students and
has a lot of fun as
she gives tips to her
customers. She said the response she
has seen from students has been very
positive.
"The students are patient. They're
willing to listen. It's a fun crowd,"
Fischer said.
Many students said they were pleased
with the convenience of the counter,
which is the only one of its kind on
campus since Jacobson's moved to
Briarwood Mall.
"Going to the mall is such a pain

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in

and this is right here. It's also much
more personal than the mall," said Jill
Wright, an Engineering senior.
Fischer said women are not the
counter's only customers. She said she
believes that selling the skin-care prod-
ucts in a bookstore puts men more at
ease than they would be at department
stores.
"I never sold to a man until I came
here," Fischer said.
But does having the counter in such
a location deviate from the serious-
ness of being in school? A few stu-
dents thought
so.
'think it' s "I don't think
it's necessary
Sfor a for a bookstore.
Do you1Do you need to
YO look good to get
good grades?
It's a little de-
meaning," said
Tara Breslow,
an LSA sopho-
more.
Still, the new
counter has been
- Tara BreSlow a busy place.
SA sophomore Promotions for
the Clinique
counter have in-
cluded a free gift with purchase and
free consultations.
"This has been moving so fast. Ev-
erything is bigger than we expected,"
Schindler said.
During the week of April 15, the
store plans to reach out to sorority
members by clearing the store and
having after-hours seminars. Sorori-
ties will also be invited to catered
seminars to listen to tips on coloring
and skin care.

Test your
Mcard




Harm to fetuses
could bring charges

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Your Mcard has more capabilities than ever before. Not only is
it your official ID, ATM card, debit card and calling card, it's
also your ticket to concerts and shows, services and stores on-
and off-campus. It can pay for your tuition, buy your books or
be used like cash. To get your free Mcard, bring your old ID to
the Mcard Center and in five minutes you'll have your new
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LANSING (AP) - Hurting or kill-
ing a fetus could bring criminal charges
and lawsuits for damages against any-
one responsible - except the mother
- under legislation considered yester-
day in the House.
*jhough the bills also exclude abor-
tions, Planned Parenthood decried them
as thinly veiled attempts to "lay the
legal groundwork forrestrictions on the
right for a woman to choose to have an
abortion."
One of the bills, already passed in the
Senate, would create several new crimes
and accompanying penalties for either
intentionally or negligently causing fe-
tal injury or death at any point.
Sen. William Van Regenmorter (R-
Wudsonville), sponsor of the "Prenatal
Protection Act," told the House Judi-
ciary and Civil Rights Committee, the
bill is needed to "protect the life of the
unborn."
The premeditated murder of an un-
bornchild would carry between 25 years
to life in prison. A person who injured
the fetus by assaulting the mother could
be charged with a one-year misde-
anor. Other penalties for drivers or
boaters who killed or injured the fetus
also are spelled out.
Another measure, which has not yet
been considered in the Senate, would
allow civil lawsuits for damages against
the person responsible for the death of
iniuries The measure would allow suits

differently. For example, the penalty
for the new crime of premeditated mur-
der of an unborn child would be less
than the automatic life in prison re-
quired for first-degree murder of a per-
son, he explained.
However, opponents were not con-
vinced. They expressed worries about the
factthatthebillslook at afetus asavictim
from conception forward, which could
later be used to erode abortion rights.
"The Michigan Legislature lacks the
power to turn a fetus into a person"
under U.S. Supreme Court rulings, said
Cooley Law School constitutional law
Prof. Mark Kende. "If you define a
fetus as a person, you deny a woman a
right to an abortion under Roe v. Wade."
Michigan American Civil Liberties
Union's Wendy Wagenheim said that,
should the bills become law, the ACLU
would file a lawsuit challenging their
constitutionality.
Concerns about whether the bills are
needed also were raised.
Current law allows a manslaughter
charge, which carries up to 15 years in
prison, for intentionally harming a fe-
tus - after it is considered viable -
during an attack on the mother.
Jackson County Prosecutor Dennis
Hurst said that statute is not strong
enough and leaves out cases such as one
where a driver crashes into a car driven
by a newly pregnant woman and kills
her inborn child. But heacknowledged

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Answers to the Mcard Pop Quiz:
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