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30 -- The Michigan Daily -- Best of Ann Arbor- Thursday, April 13, 1995
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The Michiga
Anti-Matter
Matt Carlson
The Best of Ann Arbor huh?z
Well, looking at the entire list of
rock 'n' roll performers that have4
started their careers in this town andt
gone on to shape the cultural spec-
trum of popular music, we have two<
choices - Bob Seger and Iggy Pop.'
Whereas Seger has really been1
more influential in the world ofc
* commercial jingles, Iggy is often1
cited as the father of punk rock.I
Seger, however, has probably been
made a millionaire fifty times over
for the rights to "Like A Rock." I'd.
like to see Chevrolet use an Iggyi
tune to sell their cars.I
Iggy Pop: Like a punk, except he 's selling cars
In an executive boardroom of
Chevrolet Motor Inc., the three-mem-
ber creative team of Mitchell, Mitchell
and Mitchell Advertising is pitching its
new plan to the assembled suits.
"You see sirs," said Team Player
#1, "Generation X will soon be able
to afford your automobiles, and so
we have to decipher, encode and
stalk this very lucrative market.
We've charted the development of
popular music and have firmly de-
cided that grunge rock began with
Iggy Pop. Like your former jingler
Bob Seger, Mr. Pop is from the
southeastern Michigan area, and as
spokesperson for Chevrolet, he will
bring his image as punk rock's liv-
ing emblem to the company which
will open up the market to these dis-
enfranchised twentysomethings
who are seeking to purchase their
first new automobile."
"Wait a minute," said Suit #1. "I
have two points to make. First, what is
this grungy rock stuff and what is the
difference between that and punk rock?
Second, I hope you'll reconsider your
choice of spokesperson. We all remem-
ber what a disaster that 'It's like punk,
but it's cars' ad campaign turned out
to be for Nissan. What about that Ted
Nugent? Is he grunge?"
"Um, well, er," stammered Suit #1,
visibly shaken, "I don't think Ted
Nugent is exactly representative of ...
I mean, the figures suggest that, uh ..."
Sensing calamity, Team Player #2
confidently said, "Mr. Nugent is a big-
game hunter, and, uh, has been ar-
rested before for illegal ivory trade
and, um, harpooning whales, and that
is a big drawback for Generation Xers
who all uniformly and resolutely be-
lieve in environmental issues. Iggy
Pop is Chevrolet's man."
Now hitting its confident swagger,
the Team shifted its focus to the cam-
paign itself.
"We propose a two-level system,"
said Team Player #3. "First, Chevrolet
sponsors Lollapalooza '95. The
Lollapalooza tour has been one of the
top-five grossing summer concert tours
since its inception four years ago. We
will make sure that Mr. Pop is the head-
lining act on the tour, and then, shortly
after the tour is completed, we will be-
gin a series of television advertisements;
featuring Mr. Pop and his extensive li-
brary of work."+
Reacting to his cue, Team Player
#2 began the video projection.
"Now, gentlemen and ladies,"
continued Team Player #3, "if you
would kindly face the screen, we've
prepared a visual sample of our idea."
CHEVROLET AD CAMPAIGN,
IGGY POP #1. Front camera shot of a
man and a woman driving along a de-
serted road. The car begins to shake and
make rumbling noises. Steam pours
i
POLO RALPH LAUREN
forth from under the hood. The car
sputters to a halt at the side of the road.
Worried look on passenger's face.
"Bob, what's wrong with the car?"
"I don't know Susan," responds
Bob, "but don't worry - we've got a
Chevrolet. Their reliable roadside ser-
vice plan will never leave us stranded
in the dark."
Driver calls tow-service on cellu-
lar phone.
"Yes, I've got a Chevrolet and ..."
"Say nothing more sir," responds
the person on the other end of the line.
"I'll be right there."
Close-up of tow-truck door slam-
ming shut. Iggy and the Stooges' "I
Wanna Be Your Dog" begins playing
as the tow-truck drives off into the
dark night. Close-up of tow-truck
driver's confident and focused face.
It's Iggy Pop. He arrives at the car,
fixes the problem and refuses to ac-
cept payment.
"Don't worry folks, Chevrolet has
got it covered," says Pop as he winks
at the camera and drives back into the
night.
Words flash at bottom of screen:
"Chevrolet, We Want to Be Your
Dog."
The Suits looked pleasedmas the
Team Players told them they
have other jingles and slo-
gans in mind: "Chevrolet,
From Kill City To Your
City;" "It's No Fun Not To
Own A Chevrolet;" "I've
Got A Cock In My Pocket
And A Chevrolet In My Ga-
rage" and "Your Pretty
Little Face Is Going To Hell
If You Don't Buy A
Chevrolet."
Personally, I think that last
one has a special ring to it, and
it would get me to buy a Chevy.
But in the grand scheme of
things, perhaps it's best to let
Bob Seger sell cars and let Iggy
Pop rock and roll. And Nugent
can still harpoon whales.
Welcome, gentle reader, to a crazy little thing
we like to refer to as Best of Ann Arbor. This is an
annual event here at the Michigan Daily where we
put aside a small corner of the space that we
usually reserve for expressing our own preten-
tious opinions and let you express your preten-
tious opinions, too!
The categories that you voted on were Best of
the University, Best of Lifestyle, Best of Business
and Best of Food. We really appreciate the help
from everyone who turned in a ballot. For those
who didn't turn one in, study the categories care-
fully ... you have 365 days to think of a better
pick up line than "Can I borrow your notes?" for
Best of Dating.
Our illustrious staff has also banded together to
bring you more exciting categories for the Best of
Ann Arbor. More than you asked for! More than
you ever thought was possible! More than we
wanted to lay out under a deadline!
But we have finished it for you, gentle reader,
because we love you. Thanks to the help of all the
Daily staff members who put on their "profes-
sional editor hats" and helped out, the Best of
Ann Arbor may quite possibly be the most excit-
ing issue of Weekend ever. So ... don't just sit
there getting all teary eyed because we just said
we loved you. Dig in!
page 3 - Intro
page 4 - Bette
than Never
page 5 -MelR
page 6~ - Best
Quotes
page 7-8 - Bes
page 9 - Best
ness
page 10 - Best
page 12-13 -1B
Lifestyle
page 14 - Best
WEL COME!
cc
Arts Editors:
Tom Erlewine
Heather Phares
Iggy - the perfect spokesman.
Best of Ann Arbor
Editors:
Jennifer Buckley
Kari Jones
Scott Plagenhoef
Alexandra Twin
Contributors:
Melissa Rose Bernardo
Matt Carlson
Thomas Crowley
Ella de Leon
Andy Dolan
Brian A. Gnatt
Jessie Halladay
Lise Harwin
Josh Herrington
Nate Hurley
Douglas Kanter
Kirk Miller
Josh Rich
Liz Shaw
Sarah Stewart
Molly Stevens
Sara Stillman
Ted Watts
13
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