Campaigners
removed from
residence halls
Monday evening, Department of
Public Safety officers removed stu-
dents who were distributing Michi-
gan Student Assembly campaign fli-
ers in Stockwell and East Quad resi-
dence halls .
The students, who are running on
the Voice for Black Freedom and Stu-
dent Power slate, were escorted from
the buildings after they were found in
violation of a "solicitation in buildings
ordinance," DPS reports say.
"They claimed they were working
for MSA but did not have paperwork,"
reports say. "They were issued a verbal
warning to cease their activity and es-
corted from the building."
MSA presidential candidate Jodi
Masley, who is amemberof the VBFSP
party, called the removal of campaign-
ers from University buildings part of a
"campus-wide search for our party
members."
"DPS was told to look for us all
over campus and then tell us not to
distribute our materials," Masley said.
"We were told to stop handing out our
information on campus."
Reports say residents of the two
buildings called DPS to complain and
the candidates were removed because
they were illegally soliciting in resi-
dence halls.
DPS reports cite the fact that they
were "handing out election materials
without permits" as the reason for es-
corting them from the buildings.
East Quad resident
sights 'Wolfman'
At 7:45 p.m. Monday, an East
Quad resident called DPS after she
noticed a strange person enter the
building.
The "caller stated that she just saw
'Wolfman' walk into East Quad and
head for the basement area," reports
say. The man was described as wearing
black pants, a black jacket, a black T-
shirt and a black hat.
DPS officers reported that the sus-
pect left the area without incident.
* Police hats stolen
during concert
During the Digable Planets concert
Tuesday night at Hill Auditorium, three
police hats were stolen from a locked
usher room.
According to DPS reports, the room
was unlocked after the concert and the
officers were still on detail when the
hats were taken.
"The hats were missing when the
officers went to retrieve them," reports
say.
There are no suspects in the case.
Bottle rockets shot
in Alice Lloyd
Two students were caught by DPS
officers Tuesday while they were set-
ting off bottle rockets in Alice Lloyd
residence hall.
An officer confiscated the two stu-
dents' bottle rocket launcher and there
were no more fireworks reported.
- Compiled by Daily Staff Reporter
Josh White
-mosa. The Michigan Daily - Friday, March 17, 1995 -5
Regents discuss new living/learning programs
5
By Cathy Boguslaski
Daily Staff Reporter
DEARBORN - Aging facilities, technol-
ogy integration in student living spaces and
privacy issues are all challenges the Housing
Division faces when planning new living/learn-
ing programs, Vice President for Student Af-
fairs Maureen A. Hartford told the University
Board of Regents yesterday.
. "For a first-year student, a living/learning
program is the glue, the place where all these
(academic and social) programs come together,"
said David Schoem, assistant dean for under-
graduate education.
Several regents discussed the need for achange
in the perceived function of residence halls.
"'The concept of the function of the dorms has
been to warehouse students, and the persuasive-
ness of this attitude will take some time to root
out," said Regent Philip Power (D-Ann Arbor).
Hartford said that the residence halls built in
the 1950s and 1960s - like South Quad and
Mary Markley - are the most problematic,
because they have small rooms and long hall-
ways that exaggerate noise. "It's like living in a
bowling alley," she said.
While large-scale renovation of old resi-
dence halls or building new ones is not an
option, the Housing Division is looking at cre-
ating a new living/learning environment in part
of West Quad, Hartford said.
More rooms in West Quad will be available
in the residence hall when two wings of offices
move to the refurbished Randall Laboratory.
Some regents expressed concern that the
University's residence halls and any living/
learning programs would have to compete with
off-campus housing.
"It's a market fact that the reason people
move out of the dorms is that they find it more
attractive to live out of the dorms than in them.
What can we do to make them (the residence
halls) more attractive?" Power said.
Regent Lawrence Deitch (D-Bloomfield Hills)
said the University may want to design a more
attractive facility, even if it costs more than current
accommodations.
Regent Rebecca McGowan (D-Ann Arbor)
cautioned that the University has to be careful
when raising student costs. "Housing is part of
educational expenses.... Are we willing to sepa-
rate one freshman's experience from another
(because of the cost of housing)?" she said.
University President James J. Duderstadt
said many universities have privatized their
residence halls.
Power agreed that privatization is something
the University should consider. "There are enough
differing needs in the marketplace, whether it he
students of traditional age or nontraditional age,
that we should have a range of products out there
at a range of different prices," he said.
Hartford agreed with McGowan's concern
that housing should be affordable to all stu-
dents. "We need to be concerned with accessi-
bility to students regardless of income level."
Hartford said.
"When we talk about multiculturalism and
exposing students to others of all different socio-
economic backgrounds, but offer residence halls
with different prices, we open ourselves up to
having some class differences," she said.
Students: Code
amendment
process flawed
Where's the firei
Students enjoying the sun paid little attention yesterday to the numerous fire trucks on Church Street answering
what was apparently a false alarm.
Nike eXectiVe speakrs about
mes role inbusiess
By Cathy Boguslaski
Daily Staff Reporter
DEARBORN - The University's
code of non-academic conduct drew
fire yesterday from two students ad-
dressing the Board of Regents during
the public comments portion of the
meeting.
"Why do I oppose the code?" said
Vince Keenan, chair of the Michigan
Student Assembly's Students' Rights
Commission. "The code stemmed from
two federal mandates concerning sexual
assault and alcohol abuse. ... The code
has gotten bogged down dealing with
more than it can handle, and most of
what itdoes is mediate petty squabbles."
On Jan. 30, after three unsuccess-
ful attempts, 26 student panelists -
students randomly selected and trained
in code procedures - met to consider
amendments to the Statement of Stu-
dent Rights and Responsibilities. The
panelists endorsed several amend-
ments, which must be approved by the
regents before implementation.
The regents are scheduled to re-
view the code at their April meeting.
Anne Marie Ellison, a member of
the Student Civil Liberties Watch,
also addressed the board. .
"The (Jan. 30) amendment hearing
was supposed to provide a forum for
discussion and debate of each issue, but
it was a flawed process," Ellison said.
The format in which the amend-
ments were presented to the panelists
was not the format in which they were
submitted, she said. "They were rear-
ranged, and this gave the panel a line-
item decision instead of letting them
view the entire amendment. It was
confusing to the panelists, and it
should have gone more smoothly."
Vice President for Student Affairs
Maureen A. Hartford, whose office
handles the code, disagreed. "It's dif-
ficult to hear concerns about the pro-
cess because it didn't go the way they
wanted it to go. They said the format
was confusing to the panelists. The
amendments were given to the panel-
ists in the form MSA and SACUA (the
Senate Advisory Committee on Uni-
versity Affairs) submitted them. The
format came at the request of the per-
son moderating the meeting, because
she thought it would be easier. I talked
to the panelists myself and they were
not confused."
The amendments were presented
at the Jan. 30 amendment meeting in
the order the changes would be made
in the text of the code.
Regent Andrea Fischer Newman
(R-Ann Arbor) said she is gathering
information on the code because she
does not yet have an opinion on it.
Regent Rebecca McGowan (D-
Ann Arbor) said, "I appreciate Vince's
forthrightness. These personal safety
issues ... carry enormous weight, and
I'll be interested to hear the code
supporter's response to Vince."
By Jason Wine
For the Daily
Addressing a crowd of approxi-
mately 100 people, Nelson Farris, one
of the founding fathers of athletic
shoe and apparel giant Nike Inc., out-
lined the marketing strategy he said is
central to his company's success.
Farris, the head of Nike Educa-
tion, presented an overview of Nike's
rise from "nothing" in 1972, to the
"$4 billion juggernaut we are today."
Farris credits the rise to "distribution
strategy and marketing."
Nike currently employs about
10,000 workers around the world, and
does business in 80 countries, he said.
In sticking to the presentation's
theme of Nike's history and the de-
velopment of sports marketing,
Farris illustrated some of the mar-
keting strategies and business prac-
tices Nike has employed.
One such business practice is,
"When someone comes to you who is
a lot smarter than you, learn from
them," he said.
Farris also said companies must
"listen to what your customers want
instead of trying to figure out what
you think they want."
Farris demonstrated his role as
educator in recalling a major pitfall
that led to a loss of market share for
Nike between 1984 and 1988. Farris
said the company had become too big
and lost its focus, a problem inherent
in rapid growth and the desire to be-
come a leader in the world market.
"Once you think you are the best, you
are not the best," he said.
During his speech, Farris offered
inspirational advice encompassing
Nike's single-most successful market-
ing campaign. Farris advised the audi-
ence to "take charge of your life. If there
is something you want to do, just do it."
Commenting on the origins of
Nike's "Swoosh" - the trademark
symbol that is now firmly embedded
in American popular culture - Farris
recalled Nike's beginning as a com-
pany focusing exclusively on the
needs of runners. "'Swoosh' is the
sound you make when you run past
somebody," Farris said.
Students expecting to hear a presen-
tation about how to get a job at Nike
were in for a surprise. Vince Fudzie, a
third-year Law student, appeared frus-
trated after listening to Farris promote
his company for more than an hour and
a half. During the question-and-answer
session following the presentation, he
stood up and said,"Obviously Nike has
had wonderful success, but how does
one go about getting a job at Nike?"
Farris said the most realistic av-
enue to an upper-level position within
the corporation is through the retail
side, noting that Nike received more
than 45,000 unsolicited resumes last
year alone.
Neesha Hathi, a Business senior,
said she attended the presentation
because she is interested in sports
marketing. "For me, Nike epitomizes
sports marketing."
The event was sponsored by the
Business School's Division of Mar-
keting.
Drew Pudduk, Nike student rep-
resentative for the University, said
the purpose of bringing such a high-
level executive was that, "We wanted
him to talk to the common student
about the Nike experience."
Read Daily
a
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for New Tenants
We will provide a brand now microwave N
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What's happening in Ann Arbor today
FRIDAY
Q "14th Annual Michigan Colloquium
In Philosophy," sponsored by Phi-
losophy Department, Rackham
Amphitheatre, call 764-6285 for
specific information
Q "Arab instruments and Music,"
sponsored by Center for Middle
Eastern Studies and School of
Music, Rackham Amphitheatre,
7:30 p.m.
Q "Cultures of Scholarship, ACSSH
Conference," sponosred by Jour-
nal in Comparative Studies in Soci-
ety and History, Michigan Union,
Pendleton Room, 8:30-9:45Up.m.
Q "Europe on the Cheap!" sponsored
by International Center, Interna-
tional Center, 3-5 p.m.
~ "Examining the Roots of Proposi-
tion 187," sponsored by Hispanic
Task Force, Michigan League,
Vandenberg Room, 2:30 p.m.
Q "HIllel Governing Board Nomination
Applications Due," Hillel, 1429
Hill Street, before 5 p.m.
Q "Looking for UAC Programming
EMM
761-8251, IMSB, Room G 21,6:30-
8 p.m.
Q Northwalk, 763-WALK, Bursley, 8-
11:30 p.m.
Q Safewalk, 936-1000, UGLi lobby, 8-
11:30 p.m.
Q Shorin-Ryu Karate-Do Club, men and
women, beginners welcome, 994-
3620, CCRB, Room 2275,6-7 p.m.
Q Taekwondo Club, beginners and
other new members welcome, 747-
6889, CCRB, Room 2275, 7-8:30
p.m.
Q "The Limits of Detecting Weak
Scatterers in the Presence of
Strong Scatterers by X-ray Ab-
sorption Spectroscopy," mate-
rials seminar, sponsored by De-
partment of Chemistry, Chemis-
try Building, Room 1706, 12
noon
Q Volunteers in Action, dinner for the
homeless, sponsored by Hillel, call
764-0655 for location
Q WOLV Channel 70 Programming:
WOLV News, 7-7:30 p.m. and 7:30-
8 p.m.; Key to A2, 8-8:30 p.m. and
R"'Mn m " IM. akathna11 IA
SUNDAY
Q "16th Annual Conference on the
Holocaust: An Evening of Creative
Expression," sponsored by Hillel,
Cava Java, 6 p.m.
U Alpha Phi Omega, 663-6004, Michi-
gan Union, Pendleton Room, 6 p.m.
pledge meeting; 7 p.m. chapter
meeting
a Ballroom Dance Club, 663-9213,
CCRB, Main Dance Room, 7 p.m.
0 "Earth and its Distress: Dietrich
Bonhoeffer's Theme for the
1990s," sponsored by Lutheran
Campus Ministry, Law School,
Squire, Sanders and Dempsey Au-
ditorium, room 120, 4 p.m.
Q ECB Peer Tutorial, 747-4526, Angell
Hall Computing Site 1-5 p.m. and
7-11 p.m., UGLi, second floor, 1-5
p.m.
CI Northwalk, 763-WALK, Bursley, 8
p.m.-1:30 a.m.
U "Our Young Black Men Are Dying
and Nobody Seems to Care," spon-
sored by African American Program
Task Force. Power Center. 5 p.m.
Over 400 Years ago in
"Claddagh" County, Galway,
Ireland a fisherman
presented this ring to his
bride as a wedding band.
The hands are there for
friendship.
The heart is there for love.
For loyalty throughout the year,
the crown is raised above.