There are plenty o? reasons
to fight underage drinking.
Here's how we're doing it.
At Anheuser-Busch we're committed drinking and promotes education de- * Barbara Babb Lecture r .
to putting an end to underage drinking. signed to enable the students to make Some young people may believe
That's why we have informed choices about their lives. that the consequences of underage or
developed, or help excessive drinking
to support, compre- will occur to some-
iensive programs to body else, never to
tackle the problem. them. Barbara
They're all based on Babb, R.N. and
providing the former critical care
education and flight nurse, dispels
awareness that that myth in her
young people need provocative presen-
for responsible tation entitled
behavior and "Tying One On."
decision making. She has made a
lasting impression on over a quarter of
* Family talk about drinking. * BACCHUS. a million high school students across
Experts agree Established on over 500 college and the country. Her
that it is impor- university campuses throughout program gets
tant for parents to North America underage kids to
discuss drinking with their children at BACCHUS is an think hard about
a young age to help prevent underage international student what they could be
drinking. Our Family Talk brochures, organization devoted - i doing to themselves
prepared with the help of professionals to providing proactive and their loved ones
in alcohol education, child psychology alcohol education if they drink.

and family counseling, provide parents
with useful discussion guides to help
them answer questions and cover
important points with their children.
For copies, just call 1-800-359-TALK.
f National Collegiate Athletic
Association Foundation.
Along with the National
Collegiate Athletic
Association Foundation,
we provide alcohol
education grants
through their
o"' 'Choices" Program.
It encourages NCAA
colleges, universities and
conferences to develop,
implement and evaluate campus-
wide alcohol education programs that
work toward the elimination of underage

programming at a peer
to peer level. Through the
development of year-round
education initiatives, BACCHUS
students promote responsible decision-
making, healthy lifestyles and
encourages respect for the law and
campus drinking policies.
f Program ID.
We sponsored this booklet to help
retailers enforce drinking age laws. It
provides prototypes of drivers' licenses
from all 50 states to help verify the
authenticity of ID's when presented.

Programs like these are working.
Underage drinking is on the decline.
According to a study by the University
of Michigan Institute for Social
Research, drinking among high school
seniors has dropped 25% since 1978,
and is now at its lowest level since the
study began in 1975. Since 1982, the
number of drivers killed in teenage
drunk driving accidents has decreased
by 48% as reported by the U.S.
Department of 'lansportation. It's
progress, but there's a lot more
work to do.
At Anheuser-Busch, we feel that
education and awareness are the best
tools to fight underage drinking. We
will continue to support these
programs and develop new ones to
help make underage drinking a thing
of the past.

We invite you to share your thoughts on the issues mentioned here. We would also be happy to send you information regarding our policies and programs designed
to ncourage res ponsible drinking. Write: Anheuser-Busch, Inc., Consumer Awareness and Education, One Busch Place, St Louis, MO 63118

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