L WANTS TO KNOW HY EY Do WHAT THEY Do So WELL g Drne in orcrewic wo Id you choe h seswr A New Comedy from the Creators of "Parenthood" and "City Slickers" MICHAEL J. FOX KIRK DOUGLAS NANCY TRAVIS OK, SURE THEY'RE TWO-FACED, BACE(-STABBE MG, MONEY-GRU BBE NG, SM EVELI NG WEASELS. BUT, HEY...TMEY'RE FAMILY. the company and how I view things helped. They were impressed to know I was thinking about job security. Did you make any personal or professional sacrifices to land this job? told interviewers he was look- time in the office. Work has to become a W hen 22-year-old John Santos Job security means spending a lot of ing for job security at an top priority. They expect a lot, and if advertising agency, he was you want to remain in the business, you laughed right out of confer- have to accept that. ence rooms, past handshakes and onto elevators. How much money do you make? "It's well-known within ad agencies Mid-twenties. that it's a volatile business," Santos says. "It threw them off a bit." What's the worst aspect of your job? Yet the UCLA graduate knew When you're first starting out, exactly what he was asking for it's frustrating because it's hard and last October, one firm lis- to catch on. It's a whole learn- tened. San Francisco's Hal Riney ing process. There's so much to & Partners, Ad Age's 1993 ad know it can be overwhelming. agency of the year, offered him a job as an assistant media planner. How well did your major prepare you for Now Santos helps clients determine this job? whether they should advertise in maga- I majored in communication studies zines, television, billboards or radio. and business, but at UC schools, there's "They told me that here, they stick no practical experience. I got the special- around," Santos says of the low turnover ized aspects by working four years on in Riney's media department. "I won- the advertising side at the Daily Bruin dered, 'What are they doing to keep [campus newspaper]. U these people around?'. "It's encouraging to find a place where people stay," he says as he leans back in aw conference chair overlooking Y the Bay Bridge. "I wanted to settle in and learn as much as ; I can about media. This is where I want to be."z How did you get thisjob? } I found out about thisQ opening through a classified ad in Ad Week [a trade jour-W nal, which is rare, since assis- 7 rant media planners are usu- ally promoted from within.z I think the philosophy of John santosplantostick around atHal Riney & Partners ad agency. 10 " U. Magazine hat can you do with a histo- ry degree? Just ask Jim Conlon, a 1990 St. John's U. graduate. Conlon, at the tender age of 26, is vice president of Dilmun Investments, a Stamford, Conn., firm which special- izes in junk bonds and mortgage- backed securities. At any given time, Conlon is evalu- ating a dozen potential investments and negotiating multimillion dollar deals. But the path to success wasn't easily navigated. Conlon initially wanted to enter law school and worked h as a legal assistant at an investments firm. Twelve- hour days translated into a $21,000 yearly salary. But he soon realized he want- ed to make the deals instead of being the "hired hand" who carried them out. So, late in 1990, he went to work for TIAA-CREF, the largest pension fund in the world. At age 22, less than one year after graduating, he had made his first multimillion dollar deal. Now, three years and one job later, Conlon makes $85,000 a year, plus a performance bonus that can put his salary over $100,000. "My salary has grown over five-fold in the four years since graduating. That's pretty good, over 100 percent a year," he says. But Conlon says money is more a way for him to measure success than a career goal. "Opportunity will always translate into compensation." How did you get this job? While working at TIAA I was work- ing on a transaction this company had an interest in. That's how they got to know me. So when they needed a per- son, they had seen my work and gave me a call. They made an offer I couldn't refuse. Did you make any personal or professional sacrifices to landthisjob? I work a lot of hours. Everybody's in the office here at 7:30 a.m. Everybody leaves here between 6:30 p.m. and 7:30 p.m. That's a typical day. What's the worst aspect of your job? The traveling. The novelty of business travel wears off when you get stuck in your first airport or you find yourself sitting alone in a faraway hotel in a strange city with nothing to do. Plus, I have a wife and two small children. It's tough being away from them for too long. How well did your major prepare you for this job? If you do well in any subject, it demonstrates your ability to learn and to translate what you've learned down on paper. I didn't rake any classes that prepared me to read financial state- ments. I learned to do that on the job.U MARCH 1994 Where theres a will...there's a relative. 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