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October 27, 1993 - Image 10

Resource type:
The Michigan Daily, 1993-10-27

Disclaimer: Computer generated plain text may have errors. Read more about this.

10- The Michigan Daily-Wednesday,October 27,1993


The History of the Citibank
Classic Visa card and the Age of Credit
Card Security. In the 67th year of the 20th Century A.D., Citibank introduced a credit
card aptly titled the Citibank Classic Visa® card. Established on the premise that a credit card should
offer-24 hours a day-warm, personal service, the Citibank Classic Visa card marked the end of the
Ice Age. And it ushered in a new era. With the introduction of the first Photocard, the credit card


bearing one's own photo and signature on the front, it soon became



that Man was entering the

Post Paleolithic



For scale.

Man was no longer looking like a Neanderthal, as one often does on
more primitive cards such as the Student ID. He or she could now
choose his or her own photo. Second, by deterring other anthropoids


This tablet, dated 1358 B.C.. was the first
known attempt to put one's photo on a credit
card-but not without drawbacks. Photography
had not yet been invented. It weighed over 50
pounds And, it did not fit easily into a wallet
was a sign of advanced

from using the card, Man was helping to

prevent fraud. Surely this

intelligence. The subsequent rise of services was nothing less than an

American Revolution. So as you might expect, Citibank would be there for you, even if your card
was stolen, or perhaps lost. The Lost Wallets' Service could have a new card in your hands






within 24 hours. (You can almost hear Paul Revere crying, "The card is coming! The

card is coming!") 1

When the Great Student

Depression came along, Citibank


With the Citibank Classic Visa card,
you can build a credit history before
you reach your middle ages. And,
receive special student discounts.

New Deals-special student discounts and



today's student can enjoy

a $20




for domestic



in the Jet Age);

savings on mail order

purchases, sports equipment, magazines and music; a low variable interest rate of 15.4%2; and,

Call today


no annual

fee. Finally,

comes the

day you enter the Classical Age

(i.e. when you


(1-800-248-4226), extension 19.

your purchases on the Citibank Classic card). You receive Citibank Price Protection to assure
you of the best prices. Just see the same item advertised in print for less, within 60 days, and

Citibank will


the difference


to $1503.

You receive

Buyers Security"" to cover


those purchases

against accidental damage, fire

or theft, for 90 days from
Warranty"" to extend the

the date

of purchase3. And Citibank


expected service life

of eligible


up to 12 years4. Together they

give you complete coverage; and with everything else...the Age

of Credit

Had Napoleon carried a
Citibank Classic Visa card
with its Lost Wallet Service, he
would not have been comn-
pelled to hold on so obsessively to
the wallet inside his jacket.

Card Security. 1 It's credit history in the making. With the help of Citibank's

services and savings,

you earn some of the credentials needed later on to

purchase a car or even a house. So call to apply. Students don't need
also, if you'd like your photo added to your regular Citibank Classic
is 1-800-CITIBANK (1-800-248-4226), extension 19. If
after reading this chapter describing the prosperous condi-
tions set forth by a Citibank Classic Visa card, one feels that
he or she has left forever the Dark Ages and has entered upon

a job or a cosigner. Call,
Visa card. The number



Al V~'3 V

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