10- The Michigan Daily-Wednesday,October 27,1993
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The History of the Citibank
Classic Visa card and the Age of Credit
Card Security. In the 67th year of the 20th Century A.D., Citibank introduced a credit
card aptly titled the Citibank Classic Visa® card. Established on the premise that a credit card should
offer-24 hours a day-warm, personal service, the Citibank Classic Visa card marked the end of the
Ice Age. And it ushered in a new era. With the introduction of the first Photocard, the credit card
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bearing one's own photo and signature on the front, it soon became
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evident
that Man was entering the
Post Paleolithic
Period.
First,
For scale.
Man was no longer looking like a Neanderthal, as one often does on
more primitive cards such as the Student ID. He or she could now
choose his or her own photo. Second, by deterring other anthropoids
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S
This tablet, dated 1358 B.C.. was the first
known attempt to put one's photo on a credit
card-but not without drawbacks. Photography
had not yet been invented. It weighed over 50
pounds And, it did not fit easily into a wallet
was a sign of advanced
from using the card, Man was helping to
prevent fraud. Surely this
intelligence. The subsequent rise of services was nothing less than an
American Revolution. So as you might expect, Citibank would be there for you, even if your card
was stolen, or perhaps lost. The Lost Wallets' Service could have a new card in your hands
e
Monarch
Notes@
Version:
usually
within 24 hours. (You can almost hear Paul Revere crying, "The card is coming! The
card is coming!") 1
When the Great Student
Depression came along, Citibank
introduced
With the Citibank Classic Visa card,
you can build a credit history before
you reach your middle ages. And,
receive special student discounts.
New Deals-special student discounts and
savings.
Hence,
today's student can enjoy
a $20
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Airfare
Discount
for domestic
flights'
(ushering
in the Jet Age);
savings on mail order
purchases, sports equipment, magazines and music; a low variable interest rate of 15.4%2; and,
Call today
1-800-CITIBANK
no annual
fee. Finally,
comes the
day you enter the Classical Age
(i.e. when you
charge
(1-800-248-4226), extension 19.
your purchases on the Citibank Classic card). You receive Citibank Price Protection to assure
you of the best prices. Just see the same item advertised in print for less, within 60 days, and
Citibank will
refund
the difference
up
to $1503.
You receive
Buyers Security"" to cover
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those purchases
against accidental damage, fire
or theft, for 90 days from
Warranty"" to extend the
the date
of purchase3. And Citibank
Lifetime
expected service life
of eligible
products
up to 12 years4. Together they
give you complete coverage; and with everything else...the Age
of Credit
Had Napoleon carried a
Citibank Classic Visa card
with its Lost Wallet Service, he
would not have been comn-
pelled to hold on so obsessively to
the wallet inside his jacket.
Card Security. 1 It's credit history in the making. With the help of Citibank's
services and savings,
you earn some of the credentials needed later on to
purchase a car or even a house. So call to apply. Students don't need
also, if you'd like your photo added to your regular Citibank Classic
is 1-800-CITIBANK (1-800-248-4226), extension 19. If
after reading this chapter describing the prosperous condi-
tions set forth by a Citibank Classic Visa card, one feels that
he or she has left forever the Dark Ages and has entered upon
a job or a cosigner. Call,
Visa card. The number
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