10 - The Michigan Daily - Monday, September 13, 1993
The Psychology behind
the Citibank ClassicVisa card, and the
emotional security of the Photocard. The Citibank Classic Visa
instills in students feelings of safety, security, and general wellness not unlike those experienced
in the womb. Therefore, it is the mother of all credit cards.1 Some experts attribute these feelings
to the Citibank Photocard, the only credit card with your photo on it. A voice inside says, "This
is me, really me." (As opposed to, "Who the heck is that?"-a common response to the photo
on one's driver's license.)
ID, a boost to your self-image. Of course if your card is
ever lost or stolen and a stranger is prevented from using it,
you'll feel exceptionally good (showing no signs of Credit
Card Theft Nervosa). Other experts point to specific
services, such as The Lost Walletm Service that can replace
your card usually within 24 hours. Or the 24-Hour Cus-
Subject suffering from
Credit Card Theft Nervosa.
tomer Service line, your hotline, if you
will, for any card-
related anxiety whatsoever. I Further analysis reveals three
Subject after receiving Citibank .
Classic Visa Photocard. services that protect the purchases you make on the Citibank
Classic Visa card, at no additional cost. 1. Buyers Security-can cover them against accidental
damage, fire or theft, for 90 days from the date of purchase' (preventing, of course, Insecurity).
2. Citibank Lifetime Warranty- allows one to extend the warranty for the expected service
life of eligible products up to 12 years.2?3. And Citibank Price Protection assures you of the best
price. You need only see the same item advertised in print for less, within 60 days, and Citibank
will refund the difference up to $150' (hence no Post Purchase Depression). 1 Special student
savings are particularly therapeutic. There's the free Citibank Calling Servicem from MCI to save
up to 26% on long distance calls versus AT&T? (You're encouraged to call Mom and Dad regu-
larly preventing Parenta Non-Supportus.) And a $20 Airfare Discount4 on any domestic flight.
(Case studies indicate that a Fear of Flying is overcome when Spring Break in sunny Florida is a
possibility.) Not to mention the low variable interest rate of 15.4% and no annual fee for college
students. T Suffice it to say, you'll have a credit card you can depend on while building a credit
The Monarch' Notes Version:
The Citibank Classic card gives
students peace of mind, protection
against Freud-or rather fraud- a
low rate and no fee. Apply today.
Call 1-800-CITIBANK, ext. 19
history. So call 1-800-CITIBANK, extension 19, to
need a job or a cosigner) or to have your photo- added
to your Citibank Classic Visa card. If we say that a
sense of Identity is the first component of the Citibank
Classic Visa card, a sense of Security the second, and
a sense of Autonomous Will from your newfound
financial independence the third, don't be crazy...Call.
apply over the phone (students don't
Not just Visa. Citibank Visa.
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