Page 8-The Michigan Daily- Spring Fashion - March 25, 1993
Anyone that's ever gone on a shopping excursion in
search of that one particular item knows the meaning of the
word frustration. Finding exactly what you're looking for
can often be an exercise in futility.
This frustration has been turned into inspiration by the
designers we came across here in Ann Arbor. Such is the case
with Michelle (The Mad Hattress") Chase.
"I could never find anything I liked," Chase relays.
Making her own fashions since she was a child, Chase began
seriously designing about a year and a half ago. Previously
focusing on hats, she now concentrates on jewlery (top).
Unable to find a good market for her work, she'd ideally like
to work with other designers and open a store in town. "A
place where people could buy unique clothing, jewelry, art,
shoes, whatever. "
Double Vision is a line of hats created by sisters Ophira
and Tali Edut, and Dyann Logwood (left). The lack of gear
at prices that don't require a co-signer was what first inspired"
them to do their own thing.
"We couldn't afford label stuff," says Ophira Edut. "But
we still wanted something funky." So they began transform-,
ing items they'd pick up at second hand stores.
This last September, with Logwood on board, they offi-
cially began marketing their hats to retail stores. Double
Vision headwear can be found in large mainstream stores like
Urban Outfitters, as well as small boutiques like New York's
IV Plai (owned by Play of rap duo Kid and Play).
Graduate student Kara Lyon sees fashion as a forum for
artistic and social expression. This is most evident in a dress'.
she fashioned from job rejection letters (bottom).
"As a second year law student looking for a summer job,.
I was swamped with rejection letters," Lyon recalls. "Even{
though the letters themselves were pretty depressing, the
paper they were printed on was very good quality. So rather,
than throwing them away, I started making things out of
them." Lyon made the dress especially for a friend to wear to'
a semi-formal. The dress was a hit "Her only complaint was'
that people kept pointing to her chest and saying, 'they
rejected me too!"'
The underground dance scene is what inspires the guys of
elephanthaus (pronounced "elephant house") sportswear
(left). Run by DJ Tim Baker, elephanthaus is an extension of
the party culture.
"I lived in a house last year that was christened the,
elephanthaus," says Baker. "We'd throw these huge parties
that everyone would come to. So just to be obnoxious, we,
printed up some hats and shirts, just for us. But whenever
we'd wear them around, people were always asking how:
they could get one."
They soon decided to take the whole operation to the next-
step and enter the world of wholesale. After a successful trip
to theASR (Action Sportswear Retailers) show in San Diego,
elephanthaus gear can now be purchased in cities ranging
from Salt Lake City to Tokyo.
Baker sums it up like this: "Why pay for somebody else's
clothes when you can make better stuff yourself? Not only is.
it your own, but you won't see everyone else wearing it."
Our sentiments exactly.
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