The Michigan Daily- Thursday, October 8,1992 -Page 3
Experts
say Perot
knows
marketng
WASHINGTON (AP) -
Political operatives may scoff at
Ross Perot's campaign methods,
but marketing experts say the Texas
billionaire is using classic business
sales techniques.
"The first step of persuasion is
making people painfully aware of
how much they need what you are
selling," says Tom Reilly, a subur-
ban St. Louis consultant who ad-
vises companies on how to improve
marketing techniques.
In his 30-minute ad Tuesday
night on CBS-TV, Perot gave view-
ers a detailed version of what he
thinks is wrong with their economy
and President Bush's handling of it.
In so doing, "he paved the way for
selling the solution" during a sec-
ond 30-minute spot Friday night on
ABC, Reilly said.
That could be a tough sell, since
Perot's recommendations include
higher taxes and deep cuts in
popular government programs.
Jack Trout, a Greenwich, Conn.,
advertising consultant, said Perot
has cleverly sugarcoated the bitter
Socialist party
candidates to
promote labor
.
"
.
'
During his first TV ad, Presidential candidate Ross Perot points to a chart that lashes out at former government
officials who became lobbyists for other countries.
pill he is asking Americans to
swallow by calling his program
"shared sacrifice."
"That does a good a job with
some bad news," said Trout, co-au-
thor with his business partner Al
Ries of the book "Marketing
Warfare."
The experts said Perot brings to
the political stump the same skills
that made him a legend on the IBM
sales force, where he once took
only a month to fill a sales quota for
an entire year.
"All of persuasion is built on a
simple model; obviously he
understands that model," said
Reilly.
This is the second
in a three-part series
on third-party
candidates running
for local, state and
national office in the
Nov. 3 election
by Lauren Dermer
Daily Government Reporter
Michigan voters who see a need
for a labor party and unity in the in-
ternational working class may opt
for the socialist alternative when
they pull the lever Nov. 3.
Candidates running on the
Workers League ticket - a party
seeking to advance socialist ideol-
ogy - are on the ballot in four
Michigan congressional districts.
The party also has a presidential and
vice presidential candidate.
Larry Roberts is the candidate for
the House of Representatives in the
13th Congressional District, the dis-
trict representing the campus area.
Roberts said the party wants to pro-
vide leadership for a workers' revo-
lution and the beginning of a Labor
Party.
"The only way to begin dealing
with the problems is to attack them
politically," he said. "The people
who control the wealth are a small
elite - it is a dictatorship of the rich
over society."
The Workers League candidates
are running on the premise that
President George Bush and oppo-
nent Arkansas Gov. Bill Clinton are
lying to the people about the interna-
tional economic crisis and will
"unleash an unprecedented attack on
the working class," the Worker's:
League campaign literature states.
Members said the party advo-
cates a revolutionary political
movement to establish a government
that will reorganize the economy
based on human need instead of
profit.
Roberts, who said he joined the
party in 1972 to fight racism, said
the movement must take place inter-
nationally because the development
of capitalism has pitted working
classes of different races and
ethnicities against each other.
"The only way the working class
is going to unite is if they unite in-
ternationally. They have one com-
mon enemy - the capitalists of their"
own countries," he said.
The party also advocates equal
education, universal health-care,
public ownership of banks and key
manufacturing industries, and the
abolition of the Pentagon and the '
Central Intelligence Agency.
The Workers League presidential
ticket consists of Helen Halyard for
president and Fred Mazelis for
vice-president.
Haylard is the Workers League
assistant national secretary. She has
led campaigns against plant shut-
downs, school closings, budget cuts
and mass evictions in Detroit, where
she has lived for 11 years.
Mazelis participated in the found-
ing of the party in 1966. He is a
leader in the party's campaign of the
International Labor Defense
Committee, established to defend
victimized war prisoners.
Halyard, Mazelis, and Roberts
have not previously held any public
offices.
The Workers League - based in
Detroit - publishes a weekly
newspaper, The Bulletin.
Study shows
*margarine linked
'to heart disease
WASHINGTON (AP) - First
red meat, then milk and now mar-
garine. Even the butter substitute of
choice for millions of health-con-
scious people may cause heart dis-
ease, an Agriculture Department
study shows.
USDA's $1 million study, funded
in part by the shortening industry,
found that oils used in margarine,
vegetable shortening, and store-
bought cakes and cookies raise
blood cholesterol levels. And that
can increase the risk of heart disease.
The culprits are trans fatty acids,
which are produced when manufac-
turers convert vegetable oils made
from corn or soybeans to a solid or
semisolid margarine or shortening
used by food companies in baked
goods.
USDA's study showed those
trans fatty acids in partially hydro-
genated oil raised blood cholesterol
levels in much the same way as
certain saturated fatty acids.
Joseph Judd at USDA's Human
Nutrition Research Center in
Beltsville, Md., said the study does
not link the increase in cholesterol
levels to heart disease.
"At this point, we really do not
have all of the evidence to relate
trans fatty acid to heart disease be-
cause in cardiovascular disease there
are many factors such as hyperten-
sion, blood clotting, obesity,
diabetes," Judd said.
USDA's findings are preliminary
and were based on a study of 58
healthy adults who consumed each
of four experimental diets in a
random manner.
The experts say watch overall fat
intake and eat a balanced diet with
lots of fruits and vegetables. Some
say consumers shouldn't rush home
to clean out the refrigerator and the
kitchen cupboards of the latest sus-
pected villain, while others recom-
mend replacing that bottle of corn oil
with olive oil.
Possible GM strike at
plant worries workers
ANDERSON, Ind. (AP) -
Workers at the General Motors
Corp. parts plant targeted for a strike
next week said yesterday they want
to keep working but believe a show-
down is needed now to protect their
jobs in the future.
"Sometimes you want to go out
(on strike), but then you're afraid
they'll close the doors behind you,"
said Jean Smitherman, who has
worked at GM's Inland Fisher Guide
plant for 22 years. "The whole thing
is kind of scary."
United Auto Workers officials
yesterday sent GM a five-day notice
of intent to strike at the Anderson
plant, which produces the exterior
lighting for about 95 percent of
GM's cars and trucks.
The workers had asked for the
notice in August, when talks on local
issues stalled. If the continuing ne-
gotiations fail, the workers could
walk off the job as early as 10 a.m.
Oct. 14 - five working days after
the notice was received.
Smitherman said their greatest
fear was that GM would eventually
close the plant.
Shirt tales
LSA senior Andy Russel buys a "State Sucks" T-shirt from Michael Paul
yesterday on the corner of South and East University avenues.
t
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Correction
Dolly Holek, a designer at University Flower Shop, was incorrectly identified in Wednesday's Daily.
Foggy highways result in multiple collisions
ANN ARBOR (AP) - A series
of chain-reaction collisions on a fog-
shrouded highway early yesterday
left 30 people injured in a more than
50-car pileup, police said.
Northbound U.S. 23 near
Pittsfield Township was closed
about 8:30 a.m. while authorities
struggled to untangle two pileups. A
third accident occurred in south-
bound lanes, said Washtenaw
County sheriff's Sgt. James
Westrick.
Drivers were only able to see
about 20 feet because of thick fog,
he said.
"I heard it before I saw anything,
suddenly these people were right in
front of me," said Susan Davey of
Tecumseh.
Westrick said 25 people were
taken by ambulance to area hospi-
tals. Five were able to drive them-
selves, he said. The injured were
treated at St. Joseph Mercy Hospital
in Ann Arbor, the University of
Michigan Medical Center, Beyer
Hospital in Ypsilanti and Saline
Community Hospital.
Lt. Richard Tyler said cars were
being towed to a rest area near the
accident site. The majority of the'
cars were totaled, he said.
"We're lucky no one was killed,"
he said. "People were getting hit
three or four times."
The National Transportation
Safety Board said 6,804 people were
killed in accidents on foggy
highways from 1982 to 1991.
Student groups
Q A.I.D.S. Coalition to Unleash
Power, meeting, East Engineer-
ing, Baker Mandella Center,
7:30 p.m.
Q Haiti Solidarity Group, meet-
ing, First United Methodist
Church, 120 S. State St., Pine
Room, 7:30 p.m.
U Hillel Foundation, Opportuni-
ties in Jewish Communal Ser-
vice, Hillel,1429 Hill St., 7p.m.
U Institute of Electrical and Elec-
tronics Engineers, technical
luncheon, Electrical Engineer-
ing and Computer Science
Building, room 1311, 12:30-
1:30 p.m.
U Intervarsity Christian Fellow-
ship, meeting, Natural Re-
sources Building, room 1040,7
p.m.
U Korean Student Association,
co-chair elections, Michigan
Union, room 1209, 7 p.m.
U Michigan Journal of Political
Science, meeting, Dominick's,
5:30 p.m.
U Palestine Solidarity Commit-
tee, study group/meeting,
Michigan Union, Tap Room, 8
p.m.
U Pro-Choice Action, meeting,
MLB, room B 137, 7:30 p.m.
ball, CCRB, main gym, 8 p.m.
Events
Q AmericanMovement for Israel,
mass meeting, Hillel Founda-
tion, 1429 Hill St., 7 p.m.
Q "Capturing the Spirit: Por-
traits of Contemporary Mexi-
can Artists," Smithsonian
exhibit, Ann Arbor Public Li-
brary, 343 S. Fifth Ave., lower
level Multi-Purpose Room, 9
a.m. - 9 p.m.
Q Career Planning and Place-
ment, Employer Presentation:
The Chase Manhattan Bank,
Michigan Union, Kuenzel
Room, 7-9 p.m.; Employer Pre-
sentation: The Procter &
Gamble Co., Michigan Union,
Pendleton Room, 10 a.m. - 2
p.m.; Generating Career Ideas,
CP&P Program Room, 4:10-
5:40 p.m.
Q "Conquering the Phallus,"
George S. Rousseau public lec-
ture, Rackham, East Conference
Room, 4 p.m.
Q "Local Structure of High T,
Superconductors," Depart-
ment of Chemistry, Chemistry
Building, room 1640,4 p.m.
Q Michael Cameron, double bass-
ist guest recital, School of Mu-
ceptions of the Japanese Cin-
ema," Brown Bag Lecture Se-
ries, Lane Hall, Commons
Room, 12p.m.
Q Robert Jones & Mike Stevens,
performance, The Ark, 637 1/2
S. Main St., $7.75 students and
Ark members, $8.75 others, 8
p.m.
Q U-M Network for Cultural De-
mocracy and Programa in
American Culture, labor film
series, Angell Hall, room 2235,
7:30 p.m.
Q U-MPre-Med Club,mass meet-
ing, Michigan Union, Pendleton
Room, 6:30 p.m.
Q U-M Ski Team, mass meeting,
Michigan Union, Ponds Room,
7:30 p.m.
Q William Matthews, reading
from his work, Rackham,
Amphitheatre, 5 p.m.
Student services
Q Northwalk Nighttime Safety
Walking Service, Bursley Hall,
lobby, 8 p.m. - 1:30 a.m.
Q Psychology Undergraduate
Peer Advising, Department of
Psychology, West Quad, room
K210, 10 a.m. - 4 p.m.
Q Safewalk Nighttime Safety
U I
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