Presidents discuss
university budgets
by Christine Kloostra
papily Government Reporter


The Michigan Daily - Friday, March 30, 1990 - Page 3
A fresh view

on

city issues

W 'In an attempt to increase
awareness of the need for increased
subport for Michigan's universities,
thb presidents of the state's
universities met yesterday at
Rackham Memorial Hall in Detroit
to hold a press conference and a
public forum.
The Presidents Council,
comprised of the 15 presidents of
Ochigan's public universities,
issued a report last December
o tlining a five-year plan of a yearly
8.6 percent increase in state
a 'propriations. The increase will
allow Michigan to "achieve a
ra king of 15th at the national level
by 1995 with respect to state
funding per full-time student," the
re ort stated. Michigan is currently
ra ked 32nd in state appropriations
rstudent.
David Adamany, President of
Vayne State University, said "We
aren't perceiving that kind of
increase this year because it will be a
tight budget."
l University President James
Dtiderstadt said it may be some time
belfore the five-year plan is put into
place and as of now, the goal of the
Wouncil is to generate public support
fob it.
Higher education has felt the
sting of lower state appropriations,
members of the council said, noting
that Michigan's universities are
finding it harder to attract high

quality faculty, keep class sizes low,
and provide adequate student financial
aid.
"We all make sacrifices, but we
all share the pain," said Duderstadt.
The council also stressed the
importance of not placing too much
emphasis on the cost of tuition. "We
talk about price and cost of education
when we need to focus on the value
of education. We're not talking
about spending, we're talking about
investment," said Eastern Michigan
University President William
Shelton.
"In the past six or seven years
tuition increases for Michigan
residents have been lower than the-
rate of inflation," Duderstadt said.
Room and board, books, and travel,
not tuition, are the major costs in
attending public universities, he
said.
Yesterday's forum was the third
in a series focusing on the status of
higher education in Michigan.
Councilmembers say they have,
already seen an impact made by the
forums.
"There is some stirring of public
opinion on this issue," said
Adamany.
"I've seen a degree of surprise...
as they begin to realize the degree to
which we are at risk," Duderstadt
said. "People are beginning to
understand, but it will be a long
time."

Libertarian Heiselman sees Ann
Arbor from different perspective
by Josh Mitnick
Daily City Reporter

Strikes, spares and a coin toss
were crucial factors affecting Mark
Heiselman's candidacy for City
Council in the Third Ward.
After Heisleman bowled the
highest score among members of
Ann Arbor's Libertarian party, he
and the lowest scoring member en-
tered into a runoff. With the flip of a
coin it was all over - Heiselman
became a candidate in the April 2
election.
He made the contest between Liz
Brater and David Copi into a three
way race.
Heisleman said the Libertarian's
process of selection was so random
because most people in the party re-
ally aren't interested in being a part
of government.
"No Libertarian wants to be in
government," he said. "Government
is an involuntary institution. Coer-
cive institutions aren't the way to
achieve social goals."
Even though Heiselman - a
University alumnus - admits his
chances of winning the Third Ward
race are slim, he asserts it will be
Libertarians who determine which
candidate sits on council.
Heiselman said Libertarians are
the swing vote. To use this leverage,
he is instructing party supporters
born during the first six months of
the year to vote for him, and those
remaining to vote for the candidate
of their choice - Brater or Copi.
This way, he said, the candidate
closest to the Libertarians will be
elected. "The Libertarian party will
win by getting (on council) the per-
son that is most Libertarian."
Most of the positions Heiselman
takes on the issues reflect an ideol-

ogy that government shouldn't act as
a coercive force. "Any voluntary in-
stitution is more likely to do a better
than a coercive one," he said. His be-
liefs echo traditional libertarian.
positions that are liberal on social
issues and conservative on economic
issues.
Heiselman holds a conservative
view on the natural features ordi-
nance - which would protect those:
areas from developers. He said this is
an infringement on private property
because the government shouldn't
take away people's rights to develop
land they own.
"No Libertarian wants
to be in government.
Government is an
involuntary
institution. Coercive
institutions aren't the
way to achieve social
goals,"
--Mark Heiselman
candidate for city council
On a liberal note, Heiselman be-, -
lieves legislation outlawing marin-.
juana usage should be eliminated.
"Pot legalization is inevitable. It's
such a minor drug," he said.
Heiselman also thinks University.
students are disenfranchised politi-,,,
cally because they are split up into
five wards. "The students lack polit
ical power in this city that is propor-,,
tional to their numbers," he said.
He explained that when people
have the system leveraged against,
them, they don't vote.

JENNIFER DUNETZ/Daiy
Flamenco
Christina, founding director of Los Flamencos Dance Theater, a Detroit-
based troupe, performs in the School of Education building yesterday.

J3BC observes

'U' for global broadcast

'y Frank Krajenke
As part of a six segment series
on American culture, the British
Broadcasting Company (BBC) sent
producer Leslie Stone and director
Allstair Osborne to observe the
University. An upcoming broadcast
of the BBC features the University
as an example of institutional higher
education in the United States.
* :The Britons came to Ann Arbor
Monday and have been interviewing
fagulty, students, and local
businesspeople, including General
Motors President Roger Smith, to
get a variety of perspectives from the
conmunity.
;Stone and Osborne said
acjdemics,,sports, and geographical
placement contributed to the decision
to 'come to the University.
"Michigan was chosen because it
is t big public school, hardworking,
with academic excellence, along with
sporting prominence in America's
heartland," Stone said.
:Many Britons find the
phbnomenon of accelerated athletics
cohcomitant with higher learning
faicinating, Stone added.
"They (the British public) will be
*urious and amused by the
juxtaposition between academics and
comimercial sports," said Stone.
"The fact that 100,000 people

regularly attend football games is
amazing... in England the sporting
tradition tends to be dying."
The two said another intriguing
facet of the University involves
scholastic proficiency. "They will be
surprised by the depth of expertise,
the scale and range of subjects -
from Chinese studies, organ
transplants, space satellites research
to the exploration for alternative fuel
sources. People here are not narrow,"
said Stone.1
"Despite its being in the forefront
of science, Michigan does not ignore
the liberal arts," said Osborne.
"Communications skills matterr
here," added Stone.c
Comparing English universities
to the University, Stone said,
"Michigan is a bit like Cambridge;
and Oxford- all combine teaching
with research, each school has
contacts within industry and
government and all are in close1
proximity to a major metropolitan
area"
Distinctive differences between
the English schools and the
University include size, focus and
admissions. "Michigan is two or
three times bigger and places much
more emphasis on graduate studies,"
Stone observed.
Osborne mentioned that " Higher

education (in Britain) is almost as
expensive (as it is in America) and
there is no public university
tradition, making it more difficult to
enter the university."
Regarding the University's
reputation abroad, Osborne said,
"Michigan is well known in

academic circles, but British students
primarily go to East Coast schools
because of traditional ties."
The reporters will be'iin Ann
Arbor until tomorrow. Their next
stop is in Atlanta, where they will
research information on the Black
church and Black middle-class for
another segment.


Hellenic group to host speech
Ruth Littmann

Read Gotta Love It
Daily Sports

Daily Staff Writer ;


The Hellenic Students Associa-
tion (HSA), a club designed to pro-
mote awareness of Greek culture on
campus, will sponsor a speech to-
morrow in the Union titled
"Introducing Modern Greek: Lan-
guage, Literature, and Culture."
Guest speaker Aristotle Mi-
chopoulos, director of the Modern
Greek Department at Hellenic Col-
lege in Massachusetts, will explain
why he thinks the University needs a
program in modern Greek culture.
The speech comes after a Univer-
sity decision to offer two semesters
of modern Greek language, starting
next fall. Sponsored by the Depart-
ment of Classical Studies, the
courses will be taught by Professor
Traianos Gagos, a native Greek who
presently team-teaches with Profes-

sor Ludwig Koenen, chair of the
Classical Studies Department.
"The intention is to offer two
semesters on an experimental basis,"
Gagos said. "The courses will con-
tinue only if we can get between 20
and 25 people registered for the
courses and also if we get some
money."
"Members of the Department of
Classical Studies have been trying to
do this for years," Gagos said, ex-
plaining that the University has not
offered modern Greek since 1975.
"But they couldn't find the funds for
it and a person properly qualified to
teach."
HSA also rallied support for the
courses. Eleni Eleftheriou, HSA
president, said, "Members felt that
since there was such a large student
demand for modern Greek classes,


the University should be supportive
of us by including a Modern Greek
Studies Department."
Eleftheriou said she hopes Mi-
chopoulos's speech will generate
support for expanding the modern
Greek program to include courses in
modern Greek culture and history.
.111 * = 1_'1:

GARDEN
Restaurant
SZECHUAN, HUNAN & PEKING CUISINE

U

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Volvo director says
Irm sells an image

mmmll

COME OUT AND CHEER FOR U

OF M!

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*i3

Bob DeMayer

William Mergler, director of
Corporate Promotions for Volvo of
North America, told a crowd of 60
pepple last night the reason Volvo
sponsors tennis tournaments is to
raise awareness about their products,
ndt to sell cars directly.
Mergler lectured at the Busi-
ness School's Hale Auditorium on
*' ports and the Corporate Connec-
tin : How Corporate America Uses
Sports to Reach Consumers."
In 1978, Volvo spent
$$00,000 on tennis advertising. This
year, it will spend over $5 million.
O e advertising trick Volvo uses is
sending tennis highlights, with their
banner clearly displayed in the back-
grbnd, to news stations around the
c untry free of charge. This is some-
*th ng Volvo's competitors do not
dc, Mergler said.
* Volvo began sponsoring profes-
sijnal tennis tournaments in 1973
beicause of demographics, he added,
painting out that the same people
w o play tennis, buy Volvos.
Another reason Volvo became
involved with professional tennis
tournaments was because they could
Mjminate the market, Mergler said.
"We got into it when the mar-

"Fortunately, we know what those
interests are," he said.
A typical American family of
four sees over 4,000 commercials a
day, Mergler said.
"So how can Volvo get their
message to Volvo buyers?" Mergler
asked. "Simple, you have to know
your product and your market very
well," he answered.
Volvo must also have a national
divisions and operations department,
Mergler said.
"It takes resources to get the
money that you need to get the job
done, and the image that you're cre-
ating has to fit in with your world-
wide business. Otherwise, it con-
fuses the buyers," he added.
"If we did all our advertising on
the West Coast, then what would the
East Coast think of us? Well, they
already do think that, but that's an-
other story," Mergler said laugh-
ingly.
Sponsorship offers an opportu-
nity to create a market, which is ob-
viously paying off, he said, adding
that Volvo now sells over 100,000
cars a year. The name Volvo is heard

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at Runway Plaza, State St. south of 1-94

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