MARCH 1989 Student Body

U_ THE NATIONAL COLLEGE NEWSPAPER 21

MARCH 1989 * Student Body U. THE NATIONAL COLLEGE NEWSPAPER 21

COMPREHENSIVE CAREER
SERVICES
Our program offers career assist-
ance from inception to retirement.
Let us show you how we can help.
Write: David Zenker and Associ-
ates, 5844 Wickfield Drive, Cleve-
land, Ohio 44130 or call
(216) 888-9819.
SENIORS:
FREE JOB SEARCH
Send SASE to College JobNet
Box 4980, Rumford, RI 02916
CUSTOMIZED BOXERS!
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Great for dorms, greeks, and fun-
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BOXERCRAFT
2603 Noble Creek Dr., NW
Dept. U
Atlanta, GA 30327
(404) 351-2692
INCOGNITO® MAILORDER
Killer clothing catalog, over 40
pages including men's and
women's rock related clothing,
(over 300 T-shirts), dresses,
leather jackets, hats, sunglas-
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gear reggae items and ewelry
Catalog $200 redeemahle to-
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GREEK PRIDE USA
Greek sweatshirts double color
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06805.
Send a congratulations to a gra-
duating senior, a poem to a lover
or a gripe to an enemy or only
$1.00 per word in the U. person-
als. NO MINIMUM. Check must
accompany order.
Deadline for the April issue is
February 24th.
*Send check to'
U. The National College News-
paper, Personals, 3110 Main St.,
3rd floor, Santa Monica, CA 90405
Chris - How's the P.O.T.B.?
AAA!- SL
Dear Yas -Still trying to figure
out where "upside" is -any luck?!
This is lutocracy -really! I look
forward to seeing ya' in P.R. in
April - I'll he sure to bring Yum-
mies!!! Love, SAS.
Prances - 'Twas so good seeing
you over winter beak. Am sad that
it'll probably be another year be-
fore we can see each other, but
you're going to have a terrific '89,
esp. now that THE hard task is
done. Hang in there - you and
Jeff are perfect together. Good
luck abroad and return with lots of
writing material. - J, in warm CA
Hey guys, we gotta go to L.V.
(zip) - it's GAME TIME! You
have to go. I got you abook! Yikes!
Have a McChicky on me - Rain
Man

imagine
JOHN LENNON
12 unique watercolor greeting
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$9.95 per set (add $2.00per
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Hey Natalie - Someone in CA
loves you - say hello to DDS and
stay gorgeous! - GLD
Hey Steve - "Uh, one for the
money, two tot the show.. ."
Glad to hearryou'resticking
around - that will give you a
chance to have more S.R.'s! Not
tot me, though; I'm still on my
hiatus (hiatus?!). Be surenthat
there's even coverage and proper
composition of the Food Parts!
Otherwise, you're outta here!
Really! A.
Fred sent a message to Barney
through the U. Personals.
John -Spring is coming. Little
did I realize how much I would
miss you and our booking. Paula
Mia - Luck on your finals - it
must be tough to paint a test! Bro

To all myfriendsat the University
of Oregon. Mike and I think of you
every time we eat mushrooms.
Hope the sun comes out, but we
know the rain can't dampen the
spirits of the Gang at U. of O.
- Love, Colleen T. and Mike W.
To all our long lost friends at U. of
Vermont. Good luck, you'r e
almost done!!! From the Alumni
crew in the Big Apple: Kirk, Bill,
Amy & Pat.
P.S. Thanks for keeping in touch?
To all you UCLA *X's - I think
you're the greatest. The Claw
To Howard P. at the University of
Pennsylvania - Thanks for being
a friend. I promise to come down
and visit you soon unless I get
stuck in Atlantic City! Happy Be-
lated Valentine's Day! Love, Your
buddy Hop
TO JEFFREY! Hey, wake up -
we need a picture ot you tot The
Pright Filet-Your beloved neigh-
bors
To Stace - The best friend there
has ever been, is or could be. Let's
save for those rocking chairs, butI
think we should keep our bikes
around -just in case. Congratsto
you and Harry (am so pleased),
and ot course, to those 7th-
consecutive-bowl Bruins! - Love
always, Jules
Tommy Beth at Colorado State U.:
No matter what you say my life is
still more miserable than yours! Ha
ha ha ha, I win! Love, Your sister
Amy
To Moose - The best friend any-
one ever had. We had many great
timd together wishwecould've
had mote. I'll be thinking ot you
always. - Me
Welcome back to the lineup, Larry
Bird. Let's get things going in time
for the playoffs. Beantown Buddy


Cereal companies are betting on a healthy market for their bran products.
Bran's healt imasge sells big

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The contest will honor the 12 best color
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All submissions must be color 35mm slides.
Entries should be received before June
30th, 1989.
Black River Publishing
P.O. Box 10091
Marina del Rey, CA 90295

By Susan Maertz
College Heights Herald
Western Kentucky U.
"To prevent 'the Big C' you've got
to eat 'the Big B,' " says the slogan of
the study on bran cereal marketing
being conducted by two Western
Kentucky U. faculty members.
Since 1984, when Kellogg's intro-
duced All-Bran cereal and
announced that increasing fiber in
the diet may reduce the risk of 'the
Big C,' cancer, there has been a "mul-
ti-million-dollar surge" in the bran
cereal market, according to Dr. Carl
Kell, a communications professor
and his graduate assistant Stephen
Biggers, who are conducting the
study.
Kell said more than 30 bran cere-
als have hit the market since 1984.
"The fitness boom brought great
attention into what we hear," Kell
said. "So the major players in the
market - General Foods, Post, Kel-
logg's, Ralston-Purina, Nabisco -
started pouring dollars into the de-
velopment of bran cereals."
The new products are being aimed
at a younger audience as a preven-
tive measure against cancer, parti-
cularly colon cancer, Biggers said.
Before the recent changes in the
market, Biggers said, bran cereal
was aimed at people 50 and older to
stop 'the little C' - constipation.
Kell said he decided to do the study
when he noticed the sudden increase
in bran cereal advertisements and
the new techniques being used in
them.

"Every time Iwalkedin the store, I
was astounded by the amount of new
bran cereal products, almost over-
night," Kell said. "What really
brought my attention to it was that
the TV commercials were focusingon
a younger market and saying that
eating bran cereal is a good thing,
that preparing for health in older
years begins as young as possible."
Kell said the majority of cereal
commercials are shown during the
evening news to reach the target au-
dience of 20- to 40-year-olds.
"We're looking at the rhetorical
messages put out by the makers of
bran cereal," Biggers said. "We want
to know how they are convincing peo-
ple they should put fiberin their diet,
and that bran, oat and wheat bran is
that fiber."
Western Kentucky student Sarah
Berry said the taste will turn her off
the bran no matter what the pitch.
"I don't like the way it tastes," she
said. "I'll probably regret it later, but
I just don't eat it. I'm a Cap'n Crunch
person."
Biggers and Kell have been work-
ing on the study, called "RoughingIt:
The Rhetoric of Bran Cereal In
American Popular Culture," for two
months.
The main result of the bran boom,
according to Kell, is "the legitimiza-
tion of bran cereal."
"The smart-thinking generation is
buying this product," Kell said. "The
message is when you eat the regular
stuff - bacon, eggs, biscuits and
gravy - you're eating dumb stuff.
Bran is smart."

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