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March 22, 1988 - Image 8

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Publication:
The Michigan Daily, 1988-03-22

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4

Page 8 -The Michigan Daily-Tuesday, March 22, 1988

CBS coverage too commercial

By RICHARD EISEN
These have been the biggest
bonehead maneuvers by any televi-
sion network since ABC cancelled
"Police Squad."
Last weekend, CBS Sports, the
network in question, completely
botched their coverage of the NCAA
tournament. They botched it by cut-
ting away from games at inopportune
moments to show us games which
they felt were coming to their cli-
max. Most of the time CBS was
cutting away from an exciting game,
only to show us nothing.
But the biggest blunder of the
weekend was CBS' incomplete cov-
erage of the Michigan-Florida game,
which was especially angering to say
the least.
DID ANYONE notice that
when CBS began its coverage of the
Michigan-Florida game the score was
16-7? I thought you did.
Instead of watching their favorite
team, Wolverine fans all over the
state of Michigan watched the ending
of Syracuse-Rhode Island. CBS had a
problem: Which game is more im-
portant to the people of Michigan,
Syracuse's or Michigan's?
CBS made the wrong choice.
Supposedly, Gary Grant's long
three-pointer 58 seconds into the
game was key, giving the Wolver-
ines some confidence. We missed it.
So, instead of watching the Wolver-
ines blow away Florida, viewers had
to hear about it from Billy Cunning-
ham, the color commentator.

TUE gmL
- .Al' - b

CBS should have realized that
they were disappointing Michigan
fans and should have cut away from
the Syracuse game, and updated the
scores. If they wanted to show a
close ending, then they should have
cut away from the Michigan game
during a commercial break and shown
the end of Syracuse's game.
BUT CBS has its priorities -
commercials before coverage.
For instance, CBS did not show
the second half of the Michigan game
until five minutes were gone. In-
stead, Wolverine fans were sentenced
to watch the middle of a meaningless
Duke-SMU game and a whole bunch
of commercials.
While the second half had already
begun, reporters Jim Nantz and
James Brown "Live from Studio 43"
appeared on the screen, talking about
how Michigan was manhandling the
Gators. At one point, the score of the
Michigan game was updated on the
screen behind Brown, so obviously
the game was being missed.
Why not show the game itself in-
stead of watching two reporters talk
about it? Isn't radio for talk? This is
television - let's see the damn
game.
BUT, NO. CBS had to show

seven more precious commercials and
another Nantz-Brown summit before
bringing the Michigan game back
on. While their favorite team was in
the process of breaking the jinx and
finally advancing to the third round,
Michigan fans were treated to Billy
Dee Williams talking about Colt .45
beer.
One would think that CBS could
learn from their mistakes, but the
botched coverage continued Sunday.
CBS showed the Kentucky-Mary-
land game. And it was a dandy. With
just two minutes to go, Maryland
had just capped a nine point run to
tie the game.
It was at this juncture when Nantz
and Brown, who are like annoying
relatives who keep coming to visit,
interrupted "Live from Studio 43"
again to tell us we were going to see
the end of the Pitt-Vandy game. We
would be updated on the Kentucky-
Maryland game.
HOW COULD CBS do this?
How could they show a game for 38
minutes, and then cut away at the
end? It was as if a Pittsburgh fan
came in and turned the channel on
me.
When CBS cut to the Pitt game, a
time out was called, hence CBS

should have returned right back to the
Kentucky game. But, a director
somewhere panicked and viewers
stayed at the Pitt game, listening to
Dick Stockton, who thought he was
at commercial, talk about who the
CBS Player of the Game might be.
When CBS cut back to the Ken-
tucky game, it was practically over
as Maryland, which was now down
by six points, were fouling in des-
peration. Viewers which had watched
the game from the beginning, missed
the entire ending.
Tube Banter
-What the hell does "Live from
Studio 43" mean? Should we be im-
pressed that CBS tells their viewers
the exact number of the studio from
which they are broadcasting? Just
another piece of marketing from CBS
Sports.
-The funniest moment of the
weekend came out of CBS' limited
coverage of the Michigan game when
Billy Cunningham couldn't under-
stand that Michigan's colors were
maize and blue, not yellow. "Where I
come from, we call it yellow," said
Cunningham.
-CBS wasn't completely awful, as
they came up with brilliant shots,
especially one of angry Temple coach
John Chaney staring down a referee. I
thought he was going to burn a hole
in my television set.
-Once again, Brent Musberger was
annoying. 'Nuff said.

The Schef's Specialty
BY ADAM SCHEFTER
Pr p editrpicks pro~ve
postivlypoinls
Last November, in Chicago, the Big Ten basketball coaches' press
conference took place and it marked the first time since 1983 that Indi-
ana's coach Bob Knight graced the media with his presence.
Each coach took their turn at the stand commenting on the things
they expected to see throughout the course of the year. Some listened,
others didn't. When Knight was called to the podium, however, all eyes
turned his way. The professor was about to give his lecture and his stu-
dents, the reporters, eagerly awaited his words.
Knight skipped the upcoming prospects for his team. He had better
topics to touch on.
"If my being here is news, there can't be much happening here that's
worth a damn," said the irascible Knight, getting his sermon off to a
bang.
THEN T HE living legend turned to ripping the iedia - some-
thing he enjoys almost as much as winning.
"Why should I speak to all of you anyway?" he said. "You guys al-
ready have all the answers."
He proceeded to take out of his pocket a newspaper article that he had
saved. It was a preview of last year's NCAA tournament in which the
Hoosiers beat Syracuse for the national championship. The coach read it
aloud.
"Team with the best chance to be upset by the second round -
Syracuse," Knight recited looking up to the silenced crowd.
He continued, "Team most overrated in the tournament - Indiana."
He paused. "See what I mean? You guys just think you know every-
thing."
The coach could not have spoken more meaningful words.
Now, once again, it is that time of year when "the experts" get to
make their opinions heard.
LAST WEEK, a family member informed me that a radio sports
talk show back home predicted that Michigan would be watching the
majority of the tournament on television. The newspapers said the
same. And on CNN Sports late-night, one broadcaster said the Wolver-
ines were the team most likely to fall to a school that did not belong on
the same court as them. They did it before and they'll do it again he
said.
That same person's prediction was that Illinois would win the na-
tional championship. Many more felt Illinois would be in the Final
Four. Why the Fighting Illini?
Because they were a team on fire, beating up on their opponents in
the final games of the year. But if one examines their schedule over the
final four games, their hit list included games the Wolverines had al-
ready won throughout the season: beating Indiana in Bloomington;
Iowa at home; Michigan in Champaign, returning the favor they re-
ceived in Ann Arbor; and Northwestern in Evanston.
ILLINOIS was hot and just beginning to cook, they said.
Presently, Illinois is well-done, after being roasted by Villanova. So
how hot were they actually? Upper-echelon teams in the Big Ten aren't
supposed to lose at home. They didn't top any world beaters on the road
either. Prior to the tournament, Illinois lost nine times, including
losses to Villanova, North Carolina, Arizona, Ohio St., and Indiana.
If the two teams schedules were reversed, Illinois would have entered
the tournament floundering while the Wolverines would have been
flourishing. The experts would have then crowned Michigan champions
prematurely and said that Illinois would be exiting early.
Instead, as usual, it is their predictions that have taken a fall - but
not sooner than expected.

4

4

IONA
University of Windsor
BETTY FRIEDAN
author, feminist, social critic
An Evening of Discovery on
Wednesday, March 23
7:30 p.m.
Cleary Auditorium
201 Riverside Dr. West
Windsor, Ont.
Phone (519) 253-9102 for
Visa/Master Card orders
IONA College,
University of Windsor,
208 Sunset Ave.
Windsor, Ont. N9B 3A7
Phone: (519) 973-7039

4

:.:

4

Read
andS

6M9 opens
with par
outing in
Florida

Da4~

1

By DAVID HYMAN
Last weekend the men's golf team
competed in the South Florida Invi-
tational (3 rounds) in Tampa, its an-
nual 'kick-off' tournament, to open
the 1988 season.
Despite finishing 11th out of 14
teams, coach Jim Carras was pleased
with his team's performance.
"Overall we kept most of our scores
in the 70's and that is not bad for the
first tournament."
The Wolverines were led by ju-
nior Hersh Patel, who shot a 228 for
the tournament. "He is a very fine
player who just hasn't scored well in
the past and is starting to show
signs of doing that (scoring well),"
said Carras. The other Michigan
golfers were Bob Papp (234), Scott
Chipokas (236), Tom Paton (240),
and Eric Kuhlman (241).
Senior Scott Chipokas, the top
scorer for Michigan the past three
seasons, did not shoot his usual
game. "Scott did not have a very
good tournament in Tampa, but he
is a very capable player and I expect
he will be playing a lot better as we
go along," said Carras.
"We have the basis for a solid
team, but our weakness are that we
do not have a lot of depth- and we
must get all five players to play well
if we are going to be competitive."
Last weekend, all five golfers,
played well and this may be a sign
of the future.
Mich;gan's next metith

4

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