10 U. THE NATIONAL COLLEGE NEWSPAPER

Dollars and Sense MARCH 1988 0

gradsk.. The stock market
cr sh o ctbrl1987 haa

By Felisa Neuringer
" The Daily Tar Heel
U. of North Carolina, Chapel Hill
Cates pickles, mountain honey, Early
American furniture and Alaskan saus-
age are just some of the items that the
Japanese want to import from the Un-
ited States. Two U. of North Carolina
(UNC) students are trying to cash in on
the demand for these commodities.
Last year, Audie Cashion, a senior
economics major from High Point, and
Nancy Milliron, a sophomore business
major living in Chapel Hill, started
TradeEast Horizons, an export man-
agement company to Japan.
Cashion, also the founder of the UNC
Entrepreneur's Club, said he always
had been fascinated with Japan-its
culture, its food and its philosophies.
"Instead of playing cowboys and Indi-
ans, I used to play ninja and samurai,"
he said. "I've always been a black sheep,
and I didn't think I'd like working for
someone else."
Cashion first visited Japan in the
summer of 1985 while working for the
N.C. Department of Commerce. He re-
turned the next summer to do mission-
ary work.
Cashion wanted to start a trade ex-
port business to Japan because he "saw
Americans weren't really doing their
part internationally ... The U.S. cars
have the steering wheels on the wrong
side and a lot of the furniture is too large
to fit through the doorways (ofJapanese
houses)."

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As a wholesale "middleman" for
Japanese and American companies,
TradeEast Horizons sets up business
deals between the two countries and
gets a percentage of the sale.
Milliron currently is in Nagoya,
Japan, studying at Nanzan U. She is
also cultivating the business' Japanese
connections, Cashion said.
Cashion and Milliron spent a lot of
time researching the trade business.
"We were doing our homework, learning
what the Japanese were interested in
and how to export," he said.
In addition to using marketing re-
search information from the N.C. Com-
merce and Agriculture departments,
Cashion got input from his Japanese
friends at UNC.
Cashion said the company made its
first sale in November-20 Alaskan
sausages and some Arizona Indian
jewelry.

JEFF SNOW, NORTH TEXAS STATE U, THE NORTH TEXAS DAILY
Building a business relationship with
the Japanese is a gradual process, he
said. "The Japanese want to deal with
you on a personal level first ... Then
the Japanese person knows how the
American person works and whether he
can trust him."
Cashion, who graduated in Decem-
ber, will join Milliron in Japan in April
to get the business completely under-
way. "We'll deal with them in Japanese
and in person.
The partners invested $6,000 in the
business and want to gross $100,000 in
1988, he said.
Cashion is optimistic about
TradeEast Horizons. "We've not had a
lot of sales but have made good con-
tacts," he said.
Eventually, Cashion wants to have a
full-scale export trade company. "Our
long-term goal is to reduce the trade
deficit with Japan," he said.

How long will you take? Students say 4 years too short

By Jennifer Underwood
College Heights Herald
Western Kentucky U.
"It's now taking most students ab-
out five years to complete their bache-
lor's degree," said Fred Buys, director
of the university advising center at
Western Kentucky U.
Studies indicate that it takes stu-
dents longer to complete college than
it has in the past three decades.
Junior Connie Leonard said it will
take her an extra semester to finish
her studies. "Part of the reason is be-
cause I have been involved in several
extracurricular activities."
Leonard, a broadcasting major, is
involved in Big Brothers/Sisters and
"Western Weekly," a television news
show produced by broadcasting stu-
dents. "Even though it takes up a lot of
my time, it's worth it," she said.
Registrar Freida Eggleton said

many students stay out of college a
semester for financial or personal
reasons or because of academic
burnout.
"Declaring a major late or changing
a major also delays completion of a
degree because students have to take
additional hours," she said.
"Also, it is not uncommon to declare
a double major," Eggleton said, for
"greater flexibility in the job market."
Students are also transferring be-
tween schools more often than they
did in the '60s and '70s, Buys said.
"Students are not staying at the
same school like they used to," he said.
That sometimes results in the loss of
credits, which delays graduation.
It will take senior Gene Binkley at
least seven. years to complete his
bachelor's degree.
Binkley, who has been a full-time
student for the past five years and who
transferred from a community college,

said many things have delayed his fierce in the future. "Mostmaor oil companies again are
grauaton.beginning to corne out to recruit graduates he said He
graduation. adta h otsaeasoftengerigmkt
"I have had to work to pay for college i i
and also changed my major from puter science.Edward Gately, The Unim-m-
education to industrial technology," ty Daily, Texas Tech U
which requires a lot of technical Nursig O fE ak
hours," he said. to health r ss too
Some students are taking fewer -I -Sdirector of pub icrelations and pub
hours per semester to get higher c affairsfor the U. of North Carolina
grade-point averages, Buys said. os hov School of Nursing, said, "Projec-
tions show that nursing opportunities wi increase
More non-traditional students are hetwe D191 0 d 1 95."Daenthic rcksnursng
also attending college now than they rnurses is due in part to increased female enrolment
were 20 years ago, he said. These stu- inprofessional schools. Because hospitals are being
dents typically take longer because hurt by the shortage, hospitals such as at Duke U.are
they have full-time jobs and families oftering ameniti so aract nurss. "torsewors
that keep them from finishing college too years tsr the hspital, wewill pay 9 perceto
(the) tuition tor (a) master's degree or any other
in four years. course work, Philbrick said. "f a nurse works for us
He also said colleges are requiring tor five yearswe'll send up to two chldrenpernurse
students to study a broader course to Dote at a 75 percent discount or py ugto 75
peacentt fDote's tuition to sead them anohee in
curriculum than they did 20 years ago. the country for four years of undergraduate study."
"Students are expected to learn . Alissa Grice, The Daily TarHeel, U. of
more in the same time frame than they North Carolina, Chapel Hill
used to," he said.
Wake Forest University
.a different school of thought.

NYSE boss condemns lack of ethics

Leadership from business lead-
ers, rather than more laws, is
needed to increase ethical stan-
dards in the investment industry,
said John Phelan, chairman of
the New York Stock Exchange.
Phelan, keynote speaker at
Notre Dame's Ethics in the In-
vestment Industry symposium,
suggested that the courts "impose
severe penalties on lawbreakers,
not just slaps on the wrist.
"We simply cannot do business
without those values (of decency
and honesty) and that atmos-
phere of trust."
Phelan said it was a tempta-

tion to think that you could
"write a set of crystal clear rules
for the investment community.
'To imagine that we can define
and codify business ethics in
some neat, precise list of com-
mands would be as mistaken" as
defining ethical conduct merely as
adherence to the law, he said.
'm tired of hearing politicians
and businessmen ... making
the defense that, 'What I did was
within the law,' " Phelan said.
"A truly ethical person observes
a stricter set of standards than
merely the legal ones," he
said .Kiberly Trenner, The Observer,
U. of Notre Dame, IN

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