crash; firms don't want to make investors any more skittish. Moreover, recruiters have been telling Watts that although they may be interviewing as many students as last year, they've been told by head- quarters not to call back as many. At Columbia Business School, director of placement J. Fredric Way predicts that there will be only half as many positions for M.B.A.'s on Wall Street as there were last year. And at MIT's Sloan School of Management, where 22 per- cent of the graduates entered investment banking last year, placement director Linda Stan- tial expects only 10 percent to do so this spring. It can't happen here: Many business students remain se- renely self-confident, persuad- ing themselves that the ax will fall on the folks behind them. "Most kids feel that if some- thing's going to happen, it's not going to affect me immedi- ately," says Tim Hanlon, a sen- ior at Georgetown. "There's still a strong degree of inter- est," says Elizabeth A. Meyer, director of Stanford's School of Business Career Management Center, where the number of investment banks interviewing on campus actually rose from 30 in 1986 to 35 in 1987. But there is some reassessment going on. For instance, Donald J. Gogel, a man- aging director at Kidder, Peabody, says attendance at Kidder's informational meetings at some campuses has fallen 20 percent. More and more, students who want business careers are exploring op- tions beyond Wall Street. "One of the big- gest differences is that people who had planned to go into investment banking are now looking at consulting," says Dana Al- bert, a second-year M.B.A. student at MIT. Consulting is also looking more attractive at Northwestern, according to Watts, who reports that interview schedules for con- sulting firms are "packed." Some investment bankers declare they're glad the hordes are going else- where. "Those people who were really just sort of window-shopping may not come knocking on our doors," says Gogel. Oppor- tunities may be more limited, however, for liberal-arts graduates with no special ex- pertise. "When the times get tougher, all employers are less likely to take risks with 'A frightening lesson': Frantic traders at the New York Stock Exchange DAVID n FRANKLIN The rust belt may shimmer again: Shashlo and Detroit line worker inspecting body fits backgrounds that aren't immediately ap- plicable," says Gogel. Adds Stantial, "The people who are going to get jobs in invest- ment banking this year probably worked on Wall Street last summer." For the short term, then, those who want to work in the financial-services industry will probably find jobs if they persevere, even though the jockeying may be rougher than it has been in years. "The competition for interviews is fierce," says Christine Chu, president of the Sloan Undergraduate Management Association, a networking group at MIT, who says students some- times show up at the placement office at 11:30 p.m. and wait all night to be first in line for morning interviews. All that intensified competition for fi- nancial jobs may make the rusty reputa- tion of manufacturing shine a little brighter. Already, some industrial con- cerns are attracting attention from the kind of top-notch students who might have passed them by when the bulls were running. A Ford presentation at Pennsyl- vania's Wharton School, for example, re- cently attracted record numbers of stu- dents. And some find the rewards of making goods, rather than deals, quite ap- pealing. "There is a certain satisfaction in seeing a Lincoln on the road and knowing that I helped put that car together," says Andy Shashlo, who got his Harvard M.B.A. in July and is now a vehicle-assem- bly manager at Ford's Wixom assembly plant. Gordon Gekko might not want to move there, but who knows-the next mecca for business students might be De- troit, not lower Manhattan. CONNIE LESLIE with TODD BARRETT in New York and DEBRA ROSENBERG in Cambridge MARIA BASTONE-AFP MARCH 1988