editor's note

A Note from the Editor...
Welcome to Plus, the new magazine-style supplement
distributed through your campus newspaper. You'll be seeing us
throughout the school year as we bring you special one-theme
issues. And we think you'll like what you see-topics of interest,
lively articles, and eye-catching artwork.
This first issue of Plus is "The College Guide to Consumer
Electronics." In it, we feature the world of electronics from the
consumer's point of view: what you need to know about buying
and using today's high-tech equipment.
Are you in the market for a computer, electronic typewriter,
or advanced hand-held calculator to assist you in your studies?
Maybe you've been thinking about enhancing your living
space with a compact disc player, telephone answering machine,
or other creature comforts. Regardless of what products you're
after, you want those that meet your needs. In school or out,
at work or play, you're living in an
electronic world... and college is
just the beginning. That's where
Plus can help.
With so many choices available,
how do you decide what's right for
you? Should you buy for the short
term or the long haul? How do you
pick equipment that can "advance"
- with you? Plus asks the questions
and supplies the answers.
Look for future issues of Plus
along with your campus newspaper. The feature topics will
change, but our goal remains the same: to help you make smart
buys.

Plus
The College Guide to Consumer Electronics
Editor
Margaret Mucklo
Senior Associate Editor
Carole Gomberg Rubenstein
Associate Editors
Barbara A. Storms, Julie Foreman
Assistant Editor
Julie A. Bleasdale
Contributing Writers
Jan Farrington, Lawrence B. Johnson,
Warren M. Krueger, Janice Slupski,
Linda M. Staubitz, Michael C. Thomsett,
Kathleen M. Zaffore
Art Director
Beth Ceisel
Photo & Graphics Editor,
Denise White Cavanah
Art & Production Vice President
Donna Powell
Designer
Michele Bergman
Circulation Coordinator
Betsy Lazar
Advertising Sales
CASS Communications, Inc.
1633 Central St., Evanston, IL 60201
(312) 475-8800
Mark Rose, Advertising Director
New York:
369 Lexington Ave., New York, NY 10017
(212) 986-6441; Mark Businski, Sales
Manager; Mike Esposito, Kirk Brown, Sara
Montefiore, John McShea, Account
Executives
Chicago:
1633 Central St., Evanston, IL 60201;
(312) 475-8800; Randy Mountz, Sales
Manager; 'Gary Thomas, Account Executive
Los Angeles:
5455 Wilshire Blvd., Los Angeles, CA 90036;
(213) 937-7070; Craig Krugman, Sales
Manager; Linda Cardoso, Entertainment
Accounts Director
Published by CASS Communications, Inc.
and General Learning Corporation.
CASS Communications, Inc.
Alan Weisman Chairman
Steven Zeinfeld President
Mark Rose Executive Vice President,
Marketing
General Learning Corporation
Bernard Berkin President
Julian Berkin Executive Vice President,
Finance
Julio Abreu Vice President, Marketing

4 plus/FALL 87