-_ .-. .
wLI
With current
exchange rates, it's
like the whole
country is on sale.
By Eugene Pak
McKenzie (eh?), the Royal
13OB AND DOUG
Canadian Mounted Police,
moose, and good beer-very
good beer-are the images of
Canada etched into the minds
of many Americans.
For years, the Canadian government has
cultivated an outdoors, woodsy image of the
Dominion, emphasizing the scenic regions of
the country to attract tourists.
But now government officials are trying to
change that. Last March, they invested $15
million in an advertising campaign attempting
to attract American tourists to visit a different
part of Canada-the cities.
Almost every Michigan teenager living
near Detroit has made the pilgrimage to the
bars of Windsor, taking advantage of the
younger Canadian drinking age, 19. It almost
has become a rite-of-passage into adolescence
for young Michiganders.
And shopping in Windsor is a favorite
pasttime of money-conscious yuppies in the
Detroit metro area, who take advantage of
favorable exchange rates.
But according to a $1.2 million Canadian
government study done last year, most
Americans think of Canada as The Great
White North-a huge natural forest, with
little in the way of urban attractions.
"One thing that surprises Canadians about
Americans is so few Americans know things
about Canada," said David Went, a Canadian
citizen who recently moved to Ypsilanti.
Because of this the government sponsored a
media blitz, running television and print ads
in American cities which highlight the major
cities of Ontario and Quebec: Toronto,
Quebec, Montreal, and Ottawa, Canada's
capital. A weak Canadian dollar (an American
dollar is worth about $1.39 in Canadian
currency), falling gas prices, and fear of
terrorism in Europe have made Canada an even-
more attractive vacation area.
"There has been a new awareness in
Canada, about how to market Canada, the
Continued on Page 12
Windsor's pubs and
adult nightclubs
draw 'U' students
and Detroit teens
By Harish Chand
EW AMERICAN VISITORS
to Windsor, Ontario suffer
recreational overdose, but the
city's clubs, prices and lower
drinking age attract many
students.
Those caught between the U.S. age of
majority (18) and Michigan's drinking age
(21) often find thirst-quenching solace in
Windsor; Canada grants the right to vote, join
the military, and consume alcoholic beverages
at age 19.
While Windsor lacks an abundance of pubs,
many students are aware of the city's unique
flavor of nightclub entertainment. Canada's
exotic dancing laws are less sringent than
those in the U.S.
Advertisements for adult entertainment
nightclubs such as Jason's and imitators like
The Beanery, Cheetah's, Studio 4, and others
are commonplce in Detroit newspaper sports
sections.
Most Windsor pubs are smaller and more
obscure than Jason's and the other notorious
adult nightclubs. One notable exception is
California's, which has remained popular
thanks to its good bands, reasonable drink
prices, indoor volleyball court, and mechanical
surfboard contests.
Windsor itself is a fairly quiet, slow-paced
city. In contrast to the Detroit riverside, the
Windsor waterfront has well-manicured park
area which can provide a pleasant change-of-
pace from the frenzy of Detroit, midterms, and
career planning.
Many fine restaurants,'"Most of which are
affordable on even a college budget, are
scattered about the city. Regardless of one's
preferences, dining in Windsor can cure even
the most serious case of dorm food hangover.
Choices range from restaurants featuring
cuisine from the Fishmarket's fine seafood to
the mouthwatering cheesecake of the Tunnel
Barbeque.
Windsor is roughly an hour's drive from
Ann Arbor and a five minute drive from
downtown Detroit. Those willing and able to
make the roadtrip should be able to find some
pleasant diversions.
prettiest of
iganders jk
Jason's (op
The Detroit
Ambassado
usually clod
Americans
PHOTOS
PAGE 8 WEEKEND/NOVEMBER 7, 1986
WEEKEND/NOVEMBER 7, 1986