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Ninety-six years of editorial freedom

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Vol. XCVI-- No. 53

Copyright 1985, The Michigan Daily

Ann Arbor, Michigan - Monday, November 18, 1985

Eight Pages

Student entrepreneurs launch ventures

By MARTHA SEVETSON
Next term Jayne Ressler wants to start
her own Sunday night delivery service from
Zingerman's Delicatessen to Hill area
residence halls.
Sound ambitious? Just ask the effer-
vescent LSA freshman about her plans for
the future.
"I'm going to try to get into the business
school. I'd like to work for companies in
marketing. I'd like eventually to go to law
school or possible (graduate) business
school.
"MY DREAM," she adds in all

seriousness, "would be to start a cor-
poration."
Students like Ressler, business observers
say, herald a revival of entrepreneurism
that is sweeping the United States.
The proof is evident on college campuses
across the country. Last year two clubs for
student entrepreneurs were formed here at
the University. Also last year, the American
Association of Collegiate Entrepreneurs
sprung up to foster similar clubs at other
campuses and to help young businessper-
sons establish contacts with professionals in
their fields. Today, the association touts

2,500 members, and its president expects
the entrepreneurial trend to build through
the 1990s.
"WE EXPECT a whole new wave of
young Carnegies, Mellons, and
Rockefellers," says president Vern Her-
nish, in a phone interview from Wichita,
Kansas.
Unlike their predecessors, these student
entrepreneurs rarely sport three-piece suits
or carry business cards. But they do try to
peddle their products and are dead-sure
about what they want out of a career and
how to get it.

This attitude has its roots in several
causes, Hernish says.
"First, there's been a transition into a
service economy, which has dropped the
cost of entering business," he explains.
"Secondly, we just went through a recession
and jobs are hard to find. Finally, we can't
discount how valuable Steven Jobs was. He
had Apple Computers, a multi-million dollar
corporation by the time he was 30. That's
got to be some inspiration."
But University students dabbling in en-
trepreneurism insist the shot at making
big bucks doesn't drive them as much as the

less tangible rewards of working on their
own: the sense of achievement in creating a
unique product or service; the ability to
steer a company; and, most of all, the im-
portance of not having to answer to a boss.
For despite her grand plans, Ressler
doesn't expect her sandwich delivery ser-
vice to make a lot of money at first. "It's not
really the money that counts," she explains.
"It's more the experience of it - the reward
and satisfaction of being able to start my
own thing."
IN FACT, some student entrepreneurs
gamble and lose money on projects before
See STUDENTS, Page 2


'M' rolls
to 48-7
rout over
Gophers
By PHIL NUSSEL
Special to the Daily
MINNEAPOLIS - Michigan may
have lost one game and tied another
this year, but after Saturday's 48-7
thrashing of Minnesota in the Hubert
H. Humphrey Metrodome, the
Wolverines left little doubt that they
are one of the nation's top teams.
And they showed their firepower -
especially on offense - in front of
representatives of most college bowls.
"THERE'S not too many better
teams than us, is there?" said
Michigan coach Bo Schembechler.
S"They've got great resolve, they like
to win."
Everything went right for Michigan
in its second near-perfect game in a
row.
Statistically, the contest was not as
one-sided as the score indicated, but a
fumble, an interception, and a
blocked punt sealed the Gopher's
doom before the first half as Michigan
scored seventeen points on the three
opportunities.
"WE GOT some turnovers early,
but I don't think we dominated the line
of scrimmage," Schembechler said.
See GOPHERS, Page 8

Bomb in mail explodes;
injures profs assistant

By MELISSA BIRKS
AND JILL OSEROWSKY
A University psychology professor's
assistant suffered minor injuries when
a package addressed to Prof. James
McConnell exploded in his arms last
Friday afternoon.
Nicklaus Suino was at McConnell's
2900 Delhi Road residence opening a
package addressed to the professor
when a concealed device within the
package went off at 2:51 p.m. last
Friday.
SUINO WAS treated at University
Hospital for flesh wounds to the arm
and superficial cuts to the abdomen.
He was released Saturday.
NeithereMcConnell or his assistant
could be reached for comment.
The Washtenaw County Sheriff's
department is investigating the in-
cident along with the Detroit Bureau
of Alcohol, Tobacco, and Firearms,
and the U.S. Postal Inspection Ser-
vice. So far, they have no suspects in
the case, but anyone with information
may call the sheriff's confidential
tiplinie at 973-7711. ,:-
CO-WORKERS in the psychology
department suspected that the bom-
bing might have been connected to a
textbook authored by McConnell en-
titled Understanding Human
Behavior.

McConnell,

a member of the

University faculty since 1956, teaches
honors introduction to psychology. Co-
workers and students say that his
behavior modification theories have
generated a lot of controversy.
Charles Morris, associate chair of
the psychology department, said it is
fairly common for writers of tex-
tbooks to receive letters of criticism.
"IF HALF a million people read your
book, the chances are that some of
those people are disturbed, especially
if it's an introduction to psychology
text," Morris said.
"Somebody somewhere who's
familiar with his book is sufficiently
disturbed to send more than the
typical letter," he speculated.
Jonathan Bokor, an LSA senior who
took McConnell's class as a freshman,
speculated that an opponent of
behavior modification might have
sent the explosive device.
"A LOT OF people are opposed to
behavior modification - how it's
done, what it's used for - and some
people think it can be abused," Bokor
said,
Although McConnell's theories may
have invoked the wrath of some, he is
popular among his students.
"I'm pretty shocked," said LSA
senior Gary Sugarman, a former
student of McConnell's. "I would be
very surprised if it were a student

McConnell
... not injured
(who sent the package). He seems to
be one of the most well-liked . . . and
respected professors (at the Univer-
sity)."
Bokor said that McConnell was
popular because of his method of ap-
plying positive reinforcement in the
classroom through a grading system
which involved telling students
everyone would receive an A if they
put in the hard work indicative of an
honors course.

Associated Press
Sophomore runningback Phil Webb (right) and senior linebacker Mike
Mallory hoist the Little Brown Jug following Michigan's 48-7 triumph
over Minnesota Saturday. The Wolverine victory enabled Michigan to
retain possession of the jug for the eighth straight year.



Ed. school rebou
faces problems, d

By KERY MURAKAMI
Two years into a five-year plan to
cut the School of Education's budget
by 40 percent, the school has im-
proved its overall quality, education
school dean Carl Berger said Friday.
However, Berger, giving a progress
report of the school's reductions to the
University Board of Regents, said the
cuts have also hurt the school's
reputation and its ability to give in-
dividual attention to its students.
THE UNIVERSITY in the midst of
a budget crisis in the late-70s and
early-80s, embarked on a plan to
reallocate $200 million from lower
priority areas such as the education,
natural resources, and arts schools
to higher priority areas like faculty
salaries. The education school was cut
by $20 million.
"'It's been one of the most exciting
times, but also one of the most trying
times for the school of education,"
Berger said.
In the last two years, he said, the
school has begun its five-year reduc-
tion of its faculty from 75 to 40. About
15 have left the school so far, either
through retiring, leaving the Univer-
sity, or transferring to another college
within the University.
BERGER SAID the curriculum has

also been cut according to schedule,
reducing the number of programs of-
fered from 13 in 1983 to four. In ad-
dition, the number of courses the
school offers has been cut from the 485
it offered last year to 170.
Berger said the problem was com-
pounded because the school has only
modestly cut its number of students
over the same period of time. "This
has resulted for the first time in our
history that we have large classes
with as many as 150 people," he said.
In addition, Berger said enrollment
changes had stabilized, and an in-
crease in undergraduate students was
expected in the future.
DESPITE the crowded classes,
Berger said the school was forced to
increase enrollment to try to help
meet the nation's teacher shortage.
"You just can't teach people to
teach in such a large class," said Tom
Marx, an education student who
presented the regents with a petition
Thursday saying students in the
school are being shortchanged. About
80 percent of the students in the school
signed the petition.
Berger said another problem was
the lack of courses. "If you miss a
class you have to take, you might
have to wait another year or two
before it's offered again."

1

nds but
ean says
MARX AGREED, and added that
because of the low number of courses
the school can offer, many are too
general. "I'm taking a class on
psychiatry for teaching elementary
and secondary education. The people
studying elementary school education
should study psychiatry for elemen-
tary school education. The people
taking secondary education teaching
should study psychiatry for teaching
secondary education."
The school's main problem,
however, Berger said, is the bad
publicity the school received when the
budget cuts were announced. Many
people had thought the school had
been eliminated. "We had a phone
bank to ask alumni for contributions.
Several of our callers were told they
were not calling from the University
of Michigan's School of Education
because there was no such thing as
the University of Michigan School of
Education."
Despite the problems, Berger said,
there are some bright spots for the
school. He said several college studies
had ranked the University's education
school as among the best in the coun-
try.
In addition, he said juniors and
seniors in the school had the second
best GPA of all schools and colleges in
the University last year.

New wing

University President Harold Shapiro (inset) dedicated the new wing of Tappen Hall (outset) Friday. The ad-
dition is part of a $2.3 million project that included renovation of the 91-year-old building.

TODAY-
Go Blue
HE WEEK has arrived. In five days the pitiful
Ohio State "University" football team will


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INSIDE
FIRE AWAY: Opinion looks at the local han-
dgun ban initiative. See Page 4.
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