The Michigan Daily - Friday, April 13, 1984 - Page 5

Sun heats up ice cream sales


(Continued from Page 1)
Liberty Streets, charges $1.10 for a
three-ounce serving of Italian-style
Gelato ice cream.
Although the light, all-natural Gelato
costs more, Costello says the customers
don't mind paying extra for the high.
quality and more "intense" flavor.
"ONCE PEOPLE taste Gelato they
usually come back for it," he says.
Cafe Fiore sits less than a block away
from Jason's ice cream which has had a
six-year monopoly on the State Street
turf.
Yet Costello doesn't consider himself
in competition with Jason's because his
"product is so different and of such high
quality."
: "Everybody's got American ice
(ream," he explains. "We feel we are
riding the wave ahead of time."
AcUALLY, Costello has been riding the
ice cream wave for awhile. As part
owner of J.B. Chips that sits next door
tb Jason's he introduced the popular
cookie sandwich to State Street.
Slapping a square of vanilla ice
Dream between two mean-sized
chocolate chip cookies went over so
well with customers that Jason's struck
back with its own version of thecookie
sandwich.
6 Not to be outdone by the guys next
door, Jason's owner Joan French offers
three cookie flavors that can be filled
with the shop's full selection of Miller's
and Haagen-Dazs ice cream.
IN THE last year, Jason's has also
acquired a blend-in machine which can
concoct flavors containing bits of
Snickers Candy bars, M & Ms,
cereal-Cap'n Crunch is a
favorite-and Oreo Cookies. French
points out that she was the first local
shop to carry both Haagen-Dazs ice

cream and "Slimmery" soft serve, a
low-calorie soother for deprived
dieters' sweet tooths.
"We're always interested in what
people want," says French who adds
she's not worried about Cafe Fiore's
opening cutting into her business.
"We're both serving different types of
products."
"I think there's room for both
things."
JASON'S still has a stronghold on the
after-show crowds from the Power Cen-
ter, Hill Auditorium, and the State
Theater, French says.
For Jason's, the real threat is on
South University where Miller Farms
features a similar ice cream selection
of both Miller's and Haagen Dazs.
Armed with master's degree in
marketing research from the Univer-
sity's business school, Miller's owner
Jeff Boudin takes the ice cream game a
good deal more seriously than his com-
petitors. Boudin has the ice cream
market down to a science. While other
store owners feel more comfortable
chatting with customers about their
sweet tooth preferences, Boudin con-
ducts in-store surveys as well as formal
market studies.
BOUDIN has even gone as far as to
graph the different local ice cream
shops' share of the market which he
uses to make annual sales projections.
Although the graph's predictions
proved inaccurate, Boudin still ap-
plauds his efforts as better than having
no plans at all.
"Plans are a good way to focus
energy," he says.
For Boudin the competition is just a
few blocks down, on the corner of South
and East University Streets, at the old-
faithful Baskin Robbins store.
PERHAPS the closest to the old-

fashioned machine-packed days of ice
cream-before all-natural ingredients
became a pre-requisite for
quality-Baskin Robbins still has a
steady group of customers.
Boudin says the Baskin Robbins
competition keeps him on his toes. "I
enjoy that Baskin Robbins is on the
corner;" he says. "It requires that we
serve the customer as best we can."
Boudin cites Miller's economical five-
ounce single scoop which costs only 81
cents compared to Baskin Robbins'
three-ounce single for 65 cents. "Dollar
for dollar you can't get a better value
than here," Boudin says.
Comfortably away from the "tooth
and nail" competition of central cam-
pus ice cream stores, Lovin' Spoonful
owner Greg Wolf enjoys his hold on the
downtown market. But aside from the
location at 330 S. Main St., Wolf at-
tributes Lovin' Spoonful's popularity to
homemade ice cream that ranks above
the rest.
And apparently customers agree. On
a weekend night patrons may wait up to
15 minutes for a cone, but they say it's
worth the wait.
"Amazing stuff," says Education
School Junior Debbie Furman about
Lovin' Spoonful's ice cream.
Making all their ice cream from
scratch gives Lovin' Spoonfull the ad-
vantage of creating new flavors such as
Amaretto Crunch, Bailey's Irish
Cream, Banana Strawberry, and-in
honor of E.T.-, Reese's Pieces.
"We just don't pour chocolate syrup
over ice cream," say the Lovin Spoon-
full workers pointing out the time-
consuming labor of making the ice
cream. As a result of their effort,
however, the ice cream is much richer
and creamier than the standard fare.

Weekends
The indispensable Kahl6a
Duffle bag: take it on a weekend,
aboard a plane or to the health
club. Brown with white lettering.
Top zipper closure, heavy
canvas handles. 19" x 11':
$22.95 each, postpaid.
The Kahlua Purse: smaller
version that's big on style. 13"x 8'
$11.95 each, postpaid.
Why ordering two is
better than ordering one:
that way you get what
you want, plus you're ready to
give a great gift!
Make check or money order pay-
able to: Keith Willingham, Inc. Mail to :
The Kahlua Store, P.O. Box 3066,
Thousand Oaks, CA 91359. California
residents add 6% sales tax. Los Angeles
County residents please add 6'/%%
sales tax. Void where prohibited. Allow 4
to 6 weeks delivery.

@1983 Kahlkaa 53 Proof. Maidstone Wine & Spirits Inc., Universal City, CA.

L _ f


'U'security man seeks sheriff's seat

The Semester May Be Ending -
But the Daily is Just Beginning.
WE'RE READY FOR
SPRING ANDSUMMER!

(Continued from Page 1)
punish students for crimes which are
currently left up to civil authorities to
handle.
Many University officials contend
that the University cannot effectively
discipline suspected offenders under
the current rules even though they may
pose a threat to other students' safety.
"Any society needs rules and that's
all the Univeristy is doing. It's very
State Senate
approves
merit-aid
for students
(Continued from Page 1)
in the program, he said, adding that for
that reason scholarships may be ahead
of their time.
However, yesterday, the Senate
rejected one amendment to restrict the
grants to students of families making
less than $60,000 yearly and another to
grant them to families making less than
$70,000.
SPONSOR OF the bill, Sen. William
Sederburg (R-East Lansing), said he ex-
pects the Democratic-controlled House
to include an income restriction when it
gets the bill. The House and Senate then
would have to resolve their differences.
Proponents of the merit scholarship
said an income requirement would
defeat the intent of the bill: to
encourage students of all income levels
to do well academically.
In fact, the House removed from the
state budget a $2.5 million appropriation
for merit scholarships, putting. $1
million into the state's existing
competitive scholarship program,
which is based on both need and
academic achievement.
About 18,000 students participate in
the state's $15 million competitive
scholarship program.
"It seems to me you'd want to protect
those kids who may not be able to make
it to college," said Joe Conroy, a Flint
Democrat who proposed the $70,000
yearly income restriction.
RIBs SPEC ATY
C CHICKEN R
O SHRIMP
0 SEAFOODS
DINNERS * SANDWICHES * SIDE ORDERS
CARRY-OUTS
OR DELIVERY SERVICE
- PARTY TRAY SERVICE

hard to protect the innocent when you
don't have any rules, so I do have to say
I'm in favor of the code," Heatley said.
HEATLEY HAS worked 23 years in
the Michigan State Police Department,
rising to the position of commanding
officer of the Criminal Investigation
Section. He graduated from the FBI.

Academy in 1975.
"I'm running for sheriff because I've
been in law enforcement all my life,"
Heatley said. "I was born and raised in
Washtenaw County and I always wan-
ted to be in law enforcement."
Heatley is running as a Republican.

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