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March 02, 1984 - Image 32

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The Michigan Daily, 1984-03-02
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CAREERS

0

dawn to sign up for interviews with particu-
larly desirable employers. Craig Seitel, a
senior economics major at Minnesota, re-
cently managed to make the lists by arriving
at the guidance center at 6 a.m.-and count-
ed himself lucky: "I know a couple of really
sharp guys who didn't get interviews be-
cause they were all filled up. They have only
12 spots per company."
growing number of universities are
switching to a "bid system'" in an.
attempt to beat the crush. Begin-
ning usually at the start of senior year (and
sometimes earlier), each student is awarded
an equal number of "points." Then the
placement office assigns points to an inter-
view according to overall student interest in
each company. The student is left to decide
whether to spend a lot of points on a few
appointments or nurse his allotment for
many chances. Theoretically, this gives ev-
ery student an equal chance, but almost
nobody is willing to give the bid system
wholehearted endorsement. True, it helps
eliminate fistfights in line, but some stu-
dents think it's unfair that they may have to
blow all their points to get a crack at an IBM
recruiter. It is, however, a rough approxi-
mation of a market economy. "Philosophi-
cally," says Texas A&M placement director
Louis Van Pelt, "the system is as good as
any we've come up with."

Whatever the problems, the services re-
main important to students. More than
5,000 registered last year at both Stanford
and Texas A&M. At Colby, reports assist-
ant director Nancy Mackenzie, 93 percent
of last year's graduating class-plus a few
students fromotherschoolsin theneighbor-
hood-used the career services office. How
does an institution manage hundreds of stu-
dents, thousands of jobs, millions of
choices?
One answer is automation. Many bid
systems are run by computer, and counsel-
ing services are starting to use computers
as electronic advisers. Two of the most
popular programs are Discover and SIGI
(System of Interactive Guidance and In-
formation). To use Discover a student first
enters personal data such as class and
educational background. The computer
then offers a series of questions about his
or her career interests-things like "Do
you place more value on the financial re-
ward of a job or personal satisfaction?"
After the student responds, the machine
analyzes the answers and suggests career
areas. The student can then ask up to 14
specific questions about a particular ca-
reer. The system carries information on
420 occupations, including experience re-
quired, entry-level salary and current sup-
ply and demand.
The counselor's secret weapons, though,

paigning has been dedi0tew
to the Democrats. Sen. Alan
Cranston of California has de-
ployed students as canvass-
ers in several states. George
McGovern has drawn en-
thusiastic college crowds;
his Northwestern organiza-
tion grew from 10 to 60 mem-
bers after an appearance last
fall. The Rev. Jesse Jackson
has also proven persuasive;
his backers registered 80 new
voters after the fiery orator
spoke at Southern Methodist
last November. For Sen. John
Glenn, students have traveled
from Northwestern to Iowa
and from Ohio State to New
Hampshire. Mondale has not
only carried his own message
to campuses, but has dis-v
patched his sons, 22-year-old
William and 26-year-old Ted,
as emissaries to students. On-
ly Sen. Ernest Hollings of
South Carolina and former
Florida Gov. Reubin Askew
have failed to solicit much stu- John Hart
dent support.
Not surprisingly, the most massive mo-
bilization thus far has been for Hart, the
man who used students so effectively in the
1972 primaries when he was McGovern's
campaign manag iv. stude weekends in
October and November, students from
Wisconsin, Colorado, Missouri and Illi-
nois canvassed 23,000 households door-to-
door in Iowa, while 400 out-of-state colle-
gians canvassed 25,000 households in New
Hampshire. "The quickest way to students
is through their stomachs," laughs Eric
Shwarz, 23, Hart's national student coor-
dinator, who threw a generous beer and
hot-dog bust for New Hampshire stal-
warts. Such largesse was sufficiently allur-
ing to sway Oberlin student Jim Farns-

Spa~n84,
It~ all there.
It's endless beaches
and Windsurfing.
It's backpacking. It's
tennis. It's the paintings
of Goya, Velazquez,
Mir6 and Picasso.
It's castles, palaces and
cathedrals. It's a feast
of foods and wines. It's
the country of festivals,
dancing, singing,
where everyone joins in.
It's amazingly affordable
hotels and pensions. It's
an incredible exchange
rate. It's a host of

Som2T'lps foriob Hunters

t organizing for his father: Youth appeal
worth, who says he picked his politician on
the basis of hospitality (room but no board
for Mondale versus two meals plus shelter
for Hart.)
n January about 90 students gave up
two weeks of their vacations to work for
Hart in New Hampshire. One group of
five-three from Columbia and two from
the State University of New York in Alba-
ny-acted as an advance team for a swing
through the southwestern part of the state.
Rising at 5:30 a.m. from their sleeping bags,
the volunteers drove 20 miles to get to
Nonie's Food Shop 15 minutes before the
candidate arrived, ready to exhort the
30-odd customers. "About 100 of us came

For students dauntedby the prospect of a
grueling job hunt and confused by the thou-
sands of choices before them, professional
career counselors offer the following tips:
(1) Start early. Harvard's Linda Chernick
warns that "a successful job search begins
before the senior year. Starting early takes
the pressure off yourself."
(2) Be organized. Construct your resume
carefully, advises Harvard's Martha P.
Leape in "The Harvard Guide to Careers"
(Harvard University Press). Observe dead-
lines. Research prospective employers, be-
cause a recruiter will want to discover how
much you know about his company as a sign
of your interest. Keep accurate records of
your contacts with all possible employers.
(3) Dress up. Samuel M. Hall, placement
director at Howard, urges students to look
the part when they meet with corporate
recruiters: dark suit, white shirt, conserva-
tive tie for men; business suit, plain pumps,
modest hairdo and absolutely no provoca-
tive blouses for women.
(4) Don't depend entirely on on-campus in-
terviews. It's complicated and expensive for
a company to mount an on-campus inter-
viewing operation (Holy Cross estimates
that 3M shells out $90 for each student it
talks to); increasingly, small and medium-
size businesses are unable to afford it. That

means on-campus recruiting "may be mov-
ing by the wayside" as a method of hiring,
says Nancy Nish of Colorado College. "I'll
invite anybody and everybody to come here,
but students will still have to look outside."
(5) Know yourself "Students need to know
themselves, because they're going to be
asked about themselves," says Texas A&M
placement director Louis Van Pelt. Adds
Harvard's Chernick, "The neglected ques-
tion in the whole process is 'Who am I?'
Students forget that when focusing on the
glamour, the impressive titles, the big
companies."
(6) Keep level. Texas business-school place-
ment officer Glen Payne cautions students
to keep perspective during the interview
season: "One day you're told you're fantas-
tic, the next day you're told, 'We don't want
you.' It can be a real emotional roller
coaster."
(7) Relax. . . if you can. David Stansbury of
Texasworries thatstudentsmay panic, grab
the first chance that comes along, miss their
true calling and regret it later. "The first
thing I want to say to students is 'Lighten
up!"' Stansbury says. Payne agrees: "Some
people think they're setting their lives in
stone. They're not. Most people have three
or four careers in their lives, and this is only
the first job out of college."

Glenn with Iowa's Marycrest basketball team: Have students, will travel

;_!

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NEWSWEEK ON CAMPUS/MAR 94H 1984

NEWSWEEK ON CAMPUS/MARCH 1984

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