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March 02, 1984 - Image 25

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The Michigan Daily, 1984-03-02
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A Home Away romDorm
Every college has a hangout-a place where you can eat, drink, talk, study or cry.
college without a good hangout is right, a student can count on being left other college memories have faded. If the
like a ship without a lifeboat. A alone when he wants to be, or fussed over place has closed, their grief becomes al-
hangout is a place where a student when he needs that. Also, there's food. A most unbearable. Listen to Iowa alumni
can go to study, to sulk, to think, a place good college hangout offers both comfort talk about Hamburg Inn # 1, which shut
where, in the words of Yale senior Marc and cottage fries, tea and sympathy. its doors in 1978, or Hollins College gradu-
Gillinov, "You can always go and see three Alumni know this. That's why they talk ates reminisce about the Hollins Inn, gone
or four people you know." tf a hangout is mistily about old favorite spots long after since the mid-'70s. Harvard alumni still
trade stories about Cronin's on Mt. Au-
burn Street, which metamorphosed into a
Swiss fondue joint in 1978. It was dark, it
-was noisy, the burgers dripped grease and
the service was appalling. In other words,
it was perfect.
Here are some fond descriptions about
currently popular college hangouts, as
nominated by campus correspondents of
NEWSWEEK ON CAMPUS:
Home of the Griliswith
Lee Shiflett's family has run the University
Diner in Charlottesville, Va., for almost
four decades. There were streakers in the
'70s. In 1958 a man shot his wife in the
diner. So much for real excitement. "I
don't think our business has changed any
in the last 39 years," Shiflett says. That's
what makes the U.D. a landmark-"one of
the places you always hear about when you
first come to the university," according to
graduate business student Hugh Shannon.

gery to the bionic replacement of limbs. guage, math and other subjects to schools
Perhaps the fastest-growing specialty is and colleges. Educational technology as a
computerized diagnostics, which makes subject area will likely be introduced at
use of state-of-the-art machinery such as teachers' colleges in the next few years,
the PETT (Positron Emission Transaxial says Control Data's Dick Reid. "Down the
Tomography) scanner to check for disease. road we'll probably be looking for business
The best preparation, according to Dr. F. students and liberal-arts majors," he says,
David Rollo of Humana, Inc., in Louis- "but they would also have to be computer
ville, is the four-year diagnostic-imaging literate." Another unhappy byproduct of
program offered at most major colleges. the tech boom may be the continuing, and
Students take courses in anatomy, physiol- perhaps worsening, shortage of those who
ogy, biochemistry, computer technology can teach engineering. Engineers of almost
and statistics as well as psychology and every specialty-including some still un-
liberal arts. "We need to develop people known-will be romanced by high-tech in-
who understand computers, but they also dustries, and few colleges will be able
need people skills to get patients to those to compete.
machines," says Rollo, a radiology profes- Arts: Two traits that have distinguished
sor at Vanderbilt who is Humana's vice artists in the postindustrial age are high
president for medical affairs. unemployment and deep disdain for tech-
People skills are even more important for nology. Thus, it's strange but true: high
the administration of hospitals, clinics
and Health Maintenance Organizations
that extend the reach of physicians.
Until recently, Humana recruited ad-f
ministrators primarily from business
schools-with accountants in high de-
mand. Lately, however, it has been hir-
ing liberal-arts graduates, too.
Health: Concern for fitness is spread-
ing almost as fast as the waistlines of
those who never stir from their comput-
er keyboards. "As we become a more
technologically oriented society, people
are becoming more sedentary," says
Barry Mandel, senior vice president of
U.S. Health, a booming chain of fitness
centers. "We're going to need some al-
ternative to maintain a happy, healthy, h
prolonged life." An accent on fitnessa
will produce more jobs for physiolo-
gists, nutritionists and those who can
dream up new machines to spur human
exercise. Mandel already hires people to-
design computer-aided workout plans.
As more clubs and corporate fitness
centers open, demand will build for
trained managers; American University
now offers a two-year master's program -
in health-fitness management. Technol-
ogy should also encourage the rise of
other health specialties. Cetron projects tech will put thousands of creative spirits
40,000 openings for computer speech pa- to work. Cetron projects nearly 2 million
thologists by 1990, and 300,000 jobs for jobs for software writers by 1990. Com-
geriatric social technicians, who will use mercial artists are already using light pens
computerized hearing aids and speech-syn- to "paint" on video screens, and future
thesis devices to help older people commu- artists can expect CAD (Computer Aided
nicate. Gerontology itself-a whole range Design) to play an increasingly important
of occupations dealing with the elderly-is part in their work. "We're hiring computer
likely to grow very quickly in the years artists on a job-by-job basis," says Edward
ahead (page 6). McCabe, president of the Scali, McCabe,
Education: High tech will spell new jobs Sloves, Inc., ad agency. "In the old days
for teachers in the next 25 years-but many you'd agree to pay $10,000 or $20,000 for a
of those will be outside the classroom. Soft- piece of artwork, then it came back and
ware manufacturers will be competing for you didn't like it. Now, with computer-
already scarce teachers of math, science and generated imagery, you can stand there
vocational training. These teachers will and play with it."
write educational materials like those used Communications: Telecommunications
in Plato, the computer system designed by has been one of the fastest-growing indus-
Control Data Corp., which brings lan- tries of the last 10 years; the AT&T break-

up will increase the tempo. Teletext, which
links home computers to data sources via
cable or satellite, should eventually bring
banking services, stock transactions, news
and shopping directly into the home. As its
presentation grows slicker, more writers,
editors and artists will be needed to pack-
age the information. Cetron projects
25,000 jobs for teletext editors and direc-
tors by 1990, and 65,000 positions for their
underlings. In the advertising business,
"it's a whole new world out there," says
Mike Moore, senior vice president of Ben-
ton & Bowles. "It's a lot more complex,
with a lot more opportunities." Looking
toward cable, direct-broadcast satellite
and other new methods of delivering data
to the consumer at home, Moore says,
"there's going to be a need to create differ-
ent kinds of advertising for different tech-
nologies. That means writing more ads
and employing more people."
n the end, technology's very tran-
sience can only increase the value
of a well-educated human being.
That's the prediction of Michael
Maccoby, the Harvard psychoanalyst
who has long studied the behavior of
corporate America-and whose pro-
vocative 1976 book, "The Gamesman,"
made a persuasive argument that nim-
ble minds, not organization men, would
be leaders of the future. Electronics
companies, he says, claim that the tech-
nical knowledge with which engineers
emerge from school is obsolete in 5 to
10 years. "You've got to decide that if
you're going to get ahead in the world,
one, you're going to be constantly re-
learning; two, you are going to be very
flexible, and three, there's no way
you're going to do it simply by being an
expert," says Maccoby, who is director
of a research project on technology,
work and character.
If that message cannot vanquish
technophobia, perhaps it's time to re-
turn to W. Parker Chase, the gentleman
who saw it all way back in 1932: a shiny
new day in which man and machine would
walk together, fleshy hand in metallic
claw, toward the bright promise of the
dawning high-tech era. "Business depres-
sions, Wall Street crashes, Communistic
upheavals and other disturbances will be a
thing of the past by 1982," he wrote, "as
with the tens of thousands of brilliant
young college graduates with which the
universities are blessing us, there will be no
problem of either a financial, social or oth-
er nature that this esteemed young gentry
will not have solved." So let the microchips
fall where they may. Collegians have quite
a few jobs left to do, and they're already
two years behind schedule.
BILL BAROL with CYNTHIA I. PIGOTT and
DAVID L. GONZALEZ in New Yo k,JAMESC. JONES
aUd TRACEY L. ROBINSON brareoit,
BARBARA BURGOWERin Houston and buraureports

26

NEWSWEEK ON CAMPUS/MARCH 1984 NESWEER ON CAM US/MARCH 1984 -7

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