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April 01, 1983 - Image 13

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The Michigan Daily, 1983-04-01
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Canham
from 1
and here his voice trails off as he looks
out the window and surveys his
kingdom. "I look out and see the track-
and-tennis building, I look out and see
an Olympic running track that wasn't
there 10 years ago. I look over there,"
he waves a hand toward the window,
"and see the largest college-owned
hockey rink in the nation (8,100 seats).
That's great." He pauses. "Great for
Michigan."
For 15 years now Don Canham has
been performing his money-making
wizardry for the University of
Michigan. -He took over as athletic
director in March of 1968 and came in
like a whirlwind, immediately in-
stituting the most comprehensive
marketing techniques ever seen on a
college campus. Forty-seven con-
secutive Michigan Stadium crowds of
100,000 or more serve as testimony to
his business and administrative exper-
tise.
"He's a do-er," says Notre Dame
Athletic Director Gene Corrigan of
Canham. "A lot of people sit around and
talk - he's innovative, creative. He's
set the standard."
During his reign, more than $10
million worth of plant expansion and
improvement has made the Wolverine
athletic complex the largest in the
nation. Michigan's 21 varsity inter-
collegiate sports are run on an annual
budget of $11 million (up from $2.6
million in 1968) that, according to
Canham, comes exclusively from
athletic department coffers.
Balance sheets alone cannot ac-
curately measure the success of
Michigan athletics under Canham. In 15
years, Wolverine intercollegiate teams
have collected more than 50 Big Ten
Championships, including seven Rose
Bowl appearances by the kingpin of
athletics - the football team.
Says Bump Elliott, who was the foot-
ball coach when Canham took over at
Michigan and is now the athletic direc-
tor at Iowa: "He's put together an out-
standing program and he's got the best
facilities in the United States. There's
very little they haven't done at
Michigan."
But gaining so much success so
quickly has not been a tiptoe through
the rosesfor the 64-year-old Canham
and even now, at the zenith of an ultra-
successful career, he has his detrac-
tors. They say that he's too interested in
money, that he doesn't care about the
non-revenue sports, that he's not in-
terested in women's athletics. When
Canham put in a new weight-training
room and two artificial fields and
deemed them exclusively for the use of
the football squad, students tagged him
with the moniker Don "Screw the
Students" Canham. To all of this
criticism, Canham reacts nonchalan-
tly.
"I know I'm misunderstood in a lot of
things I say and do," he says. "I've
been very misunderstood on women's
athletics and the women who work with
me know that, and I don't give a damn
about putting on a big PR campaign to
prove that I'm right and they're wrong.
But I think anybody who is in any kind
of a management position is misunder-

stood. There's not a dean on this cam-
pus who could probably win a
popularity contest. If he could, he's
probably not doing a good job."
In order to do what he considers a
good job, Canham requires complete
and total control of the Michigan
athletic plant. He is a domineering,
demanding man with a to-hell-with-
them-if-they-don't-like-it attitude that
rankles many who come in contact with
him. His attitude is the product of a
hell-bent drive to succeed, to blaze a
trail for others to follow.
"I think ego, or ambition, is present
in almost everybody and in some it
displays itself differently," says
Canham. "I guess that I have to drive to
be successful, to accomplish things.
Some people don't want to do that.
Some people don't want to get out and
expose themselves to criticism and
things like that, and other people do."
Though Canham says. he is happier
now than he has ever been, there are
indications that he is finding life at the
top a little lonely. Outside of Assistant
Athletic Director Will Perry, and
possibly football coach Bo Schem-
bechler, Canham has no close friends in
the Michigan athletic department,
though he claims that is by design,
rather than by nature.
"I have very few friends - real close
friends," he says matter-of-factly,
"thousands of acquaintances but few
friends. I value my personal privacy
more than anything. I .think that's a
human right that's as important as
anything I know. I guess if I'm
'peculiar' in any way, it's that I'm a
pretty private person.'
Canham's smooth-talking,
charismatic manner allows him to
make the transition from private per-
son to public person an easy one. But it
also makes him a prime target for those
who consider him little more than a
fast-talking huckster.
"I suppose anybody that does
anything gets criticized," he says. "I
know one thing that never bothers me is
criticism. I just do what I think is right."
Then, as if to acknowledge his greatest
source of criticism, he adds: "The
students I deal with are terrific. I've
talked to an awful lot of students and I
think I understand them because I was
a student here myself."
RONICALLY, because of deficiencies
in mathematics, Don Canham could
not get into Michigan upon graduation
from Oak Park High School (Ill.) in
1937. After attending a junior college
for one semester, Canham was admit-
ted to the University in the fall of that
year.
It was during his days as a student
that Canham first flashed glimpses of
the businessman's instinct that he
would later refine. He came to
Michigan with little money and vowed
not to take any from his parents. His
father was a struggling artist and his
sister was very ill, so young Don
Canham immediately went about the
business of earning his way through
school.
The most enterprising of his early
economic endeavors was a shirt-selling
business he set up with fraternities and
dormitories. Canham would buy shirts
and other clothing directly from the
mills and then peddle his wares on
campus like a door-to-door salesman.

Don Canham: 1960 and today
He set up a system with the house
manager whereby students would put
their purchases on their house bills and
Canham would receive a check from
the house manager at the end of the
month. The hard work paid off han-
dsomely, and Canham admits he made
more money as a junior and senior in
school than be made in his first two
years out of school.
When not earning money, Canham
found time to win four Big Ten high-
jumping championships and one NCAA
title as a member - and later captain
- of the Michigan track team.
As a student of the Depression,
Canham was aware of the economic
realities of the world. He once said that,
if he could, he would settle for earnings
of $250 a month for the rest of his life.
Canham laughs and shakes his head
when reminded of the statement he ut-
tered four decades and millions of
dollars ago. "I had ambitions, but I was
scared, frankly," he says. "But I guess
I found out after I got.out of Michigan
that making a living wasn't really dif-
ficult - if you have an education."
After a stint in the Air Force,
Canham returned to his alma mater as
an assistant track coach and, in 1948,_
assumed the head coaching position. He
took over in typical Canham style and
immediately changed the methods
practiced by the preceding coach, Ken
Doherty.
"During my years as a coach we
brought in 100 or 150 men, and out of
that we would pick our track team,"
says Doherty, now retired and living in
Pennsylvania. "Don believed in the
main chance and he saw to it that good
men came to track - he recruited. He
concentrated his energies in terms of
fewer and better men.,,
In a typical response to a Canham
practice, Doherty now views the
method with mixed reactions and con-
siders it a harbinger of what Canham

would later do with intercollegiate
athletics as a whole.
"It's the old story of a specialist
making a success of his specialty within
limits," says Doherty, "and I suppose
Don Canham is guilty of exceeding
those limits.
"At the same time, it didn't seem
possible that promotion would get as
big as it is. Nor did I think that a man at
Michigan would do it. I think of
Michigan as a rather conservative in-
stitution and it surprises me that, as
solid as it is, it would go through such
extremes.
"I'm uncomfortable with what has
happened," continues Doherty. "I
could never have carried things -to the
extremes he has. The football program
at Michigan has evolved to extremes
far beyond what is valid for any univer-
sity that emphasizes good academic
scholarship and research. But you
could say the same thing about Notre
Dame, Stanford and others."
Such criticism doesn't bother
Canham now and it didn't bother him
then. Success has a way of quieting
critics and in 19 years as track coach,
Canham found success to the tune of 12
Big Ten titles. It was during his tenure
as head coach that Canham started the
sports equipment business that would
become his life's fortune.
IN 1953, Canham was in Finland
coaching a group of Olympic cham-
pions when he ran across a relatively
new idea in instructional methods
called loop films. The premise was
simple: A piece of film was put end-to-
end and run through a projector so that
a coach could view the techniques of
outstanding athletes over and over
again. Canham took this idea to Ger-
many, bought reels of Olympic footage,
cut them up, and made a series of loop
instructional films on all of the Olympic
sports.

1
1
1
1
l
i
1

desire for fame and fortune. The result
is Scandal. After assembling La Rocka,
Elias, King, Zack still felt the group
H e llo n eneeded "a woman's voice."
They searched, and did they ever find
one. Lead singer Patty Smyth not only
4 U9'lends her powerful voice to Scandal, but
she gives to the group something that
The Rolling Stones, the Beatles, and the
Who never had-a pretty lead singer.
With her puppy dog eyes, pouty lips,
ScandallGolden Earring and colorful short dresses. . . this
does not necessarily improve their
Pnism Productions music, but it does make them more fun
to watch.
Michigan Theatre Patty grew up in Greenwich Village,
8 p.m. Tuesday, March 5 hanging around the clubs her mom
managed, and swinging to the likes of
By Carl Weiser Sebastian and Dylan. Patty eventually
went on to play in such clubs herself
T HEBIG question in Tuesday's with her first band, appropriately
Scandal/Golden Earring concert is called "Smyth." "I grew up knowing
which band is opening and which is that music was the only way I wanited to
headlining, say what I felt," Patty has said.
Both bands have one hit single Zack contacted Patty through a
apiece, and each was opening for major mutual friend, and the result was Scan-
acts earlier this year. "Goodbye to dal. Scandal's first record, an EP
You" is Scandal's current hit, while titled simply "Scandal," was produced
Golden Earring's "Twilight Zone" is by former Phil Spector producer Vinni
number 16 on Billboards top 100. Scan- Poncia. The record also features a
dal previously opened for Adam Ant, cameo appearance by Paul Shaffer, of
and was, in fact, scheduled to open for "David Letterman" and "Saturday Night
him in Ann Arbor-before Adam ruined Live" fame.
his knee in Cleveland. Golden Earring Zack writes all of Scandal's music,
has also played the beginner's circuit, which he describes as "real straight
opening for Rush earlier this year. ahead, I guess you'd call it power-pop." Scandal: Zack Smith and Patty Smyth
The two bands have decided to take it So if April nights bring on a lust for
on the road themselves, and thus far the power-pop, satisfy your urges with ce they were founded by bassist Rinus
Scadal. Gerritson.
two groups have been popular in all the Scandl. Geytso
citesthe'v viitd. ac isanopeer Unlike Scandal, Golden Earring has They sport the current "1940s" look
cities they've visited. Each is an opener bU cnaGle arn a visible in many new gop today, such
and a club headliner in their own right., een playing together since the mid-g as Heaven 17, A BC, and Duran
Although Scandal is a brand new '60s. Their very fis igle, "Pease Das . Heaen17, AB,dr a s, Duand
American band, the fivesome is made Go," broke into the Top 10 in their Duran. Trenchcoats, fedora hats, and
up of grizzled veterans of other bands, native country, Holland . clean, short hair are in; jeans, long
All of them hail from New York City, Since then, Holland's answer to the hair, and dirt are out:
the musical mecca of the East. Among Beatles has earned 18 gold and three Despite their different backgrounds
the veteran's are former David Johan- platinum albums from around the the bands should compliment Earring
sen drummer Frankie La Rocka, for- world. Every single released in Holland de tnigoainad sRcr
mer Phoebe Snow bassist Ivan Elias, has made the charts. Their only big drew standing ovations, and, as Record -
former Rick Derringer keyboardist in the U.S. before "Twilight Zone," World put it, "plays with flaming ex-
Benjie King-and Zack Smith, Scan- however, was 1972's "Radar Love," a' citement."
dal's founder and former corporate ad- sweaty, pulsating song which went gold. Scandal's live show involves much
vertiser. Hibernation soon followed in America play arguing, which Patty says "feeds
Zack grew up in suburban Westport, until their most recent album, Cut, was our creative force." Patty Smyth alone
Connecticut, and was well on his way to released this year. The LP retains the on stage would draw a crowd, and with
becoming a corporate clone at an ad heavy bassline that is characteristic of a band like Scandal behind her, it
agency, when he was seized with the Golden Earring - not surprisingly sin- should be quite a show.

Jazz
mood
The J.C. Heard Orchestra
An Evening of the Music of Duke Ellington
Eclipse Jazz
Michigan Union Ballroom
8 p.m., Saturday, April 2
By Jim Boyd
D UKE ELLINGTON KNEW how to
keep sophisticated ladies - and
gentlemen - entertained. Get them in a
ballroom and swing into "Mood Indigo"
or "Solitude." The formula never failed
him - and it shouldn't fail veteran per-
cussionis J.C. Heard tomorrow night.,

Heard brings "An Evening of the
Music of Duke Ellington" to the
Michigan Union Ballroom, featuring a
nine-piece orchestra of top-notch
Detroit jazz musicians. The operative
word for the who will be "swing," not
cool or laid back, but definitely jum-
ping.
Jazz has produced few percussionists
of J.C. Heard's caliber. Heard was in-
troduced to the New York jazz scene in
1938 by pianist Teddy Wilson. In the
long recording and performing career
which followed, Heard has played with
the likes of Billie Holiday, Lester
Young, Count Basie, and Charlie
Parker.
After serving as Cab Calloway's lead
drummer during the '40s, Heard
assembled his own orchestra - one
which introduced and featured Sara
Vaughn, Lena Horne, and Art Tatum,
among others. During the '50s the
drummer performed with the
memorable Jazz at the Philharmonic
All Star Group which toured the U.S.,
Japan, and Europe.
The J.C. Heard Orchestra presently
includes nine of Detroit's finest jazz.

musicians: Herbie Williams and Mar-
cus Belgrave (trumpet), Sherman Mit-
chell (trombone), Charlie Gabriel,
George Benson and Doc Holliday
(saxophone), Will Austin (bass), and
Earl Van Ripper (piano).
Tomorrow night, the Orchestra will
play nothing but Ellington, from
"Sophisticated Lady" and "Melancholy
Baby" to "Caravan" and "Take the 'A'
Train." The legendary jazz composer
died in 1974, at age 75.
The Ballroom will be set up "cabaret
style" in order to allow for an influx of
swing-happy dance freaks who just
have to hit the floor. You are urged to
abandon all bashfulness and utilize this
kind of good music to its fullest. If you
don't know how to dance it might do you
well to learn - that's what swing music
is for.
Escape to a world of "sophistication"
this weekend within the walls of the
Michigan Union. It's not as improbable
as it sounds; all you really need is a lit
tle imagination and a lot of swing.
You provide the imagination, J.C.
and his orchestra will provide the
swing.

ftn

10 Weekend/April 1, 1983

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