SPORTS The Michigan Daily Wednesday, November 19; 1980 Page 7 UNIVERSITIES PROMOTE THEIR STARS 'Selling the Heisman candidates By CHUCK JAFFE This year, as it has for the past 45, the nscription on the Heisman Trophy will ead "The Heisman Memorial Trophy s presented by the Downtown Athletic ub of New York City to the Outstan- ling College Football Player in the Jnited States." It remains to be seen, lowevef, whether the award will go to :he best player, or to the one who has :he most active publicity staff working n his behalf. For the past few years, schools that ave legitimate Heisman candidates iave published literature promoting their player for the honor. This year, however, the competition among the letes for the award has not been as rce as that between the Sports In- ormation Departments. BOTH PURDUE, which is promoting Mark Herrmann for the award, and South Carolina, which is promoting George Rogers, publish weekly fact and statistical sheets, which they then distribute to the 1,200 Heisman voters. The Pittsburgh Panthers have put out a full color poster of defensive end Hugh reen, who, if successful, would be the stdefensive player ever to garner the trophy. All of these publications get straight to the point: "Vote for our candidate for the Heisman." The poster of Green is especially blatant in its advertising. It,, reads, "Hugh Green is the name. Playing defense is the game. Winning the Heisman is the aim." That is followed by statistical information about both Green and the Heisman. The Sports InformationDirectors of the various universities, who are in charge of the promotions, all agree that advertising is a necessity. "If you think you have the best player in the country, it's your duty to promote him," said Dean Billick, SID at Pitt. "I could sit on my duff. and not do anything, but that's not my job." "YOU HAVE TO be fully convinced and involved with your candidate from early on,",said Purdue SID Tom Shupe. "Anytime something comes out of my office, Mark Herrmann must be the focus if we want to have a chance to win." ' All of the promoters indicated that they had used certain strategies for publicizing their candidate. Most of the schools utilize the fact sheet, a weekly paper with information about the can- didate and quotesr from coaches and scouts. "For a quarterback," Shupe explained, "it's awfully easy to have good stats, but it's awfully easy to have poor ones, too. It's just a matter of get- ting those stats to the Heisman voters." Billick took a different route in promoting Green. "In the case of Hugh Green, I felt it was not to our advantage to put out a weekly fact sheet, like we did with Tony Dorsett," he said. "Hugh ,Green has never thrown a pass, never completed one, or gained a yard rushing. He doesn't have those neat lit- tle statistics." NONE OF THE SID's questioned believed that their advertising took away from the validity of the award. "It depends on how you publicize it," said South Carolina SID Tom Price. "If you get out and beg, that cheapens the award, but if you deal in facts, that doesn't cheapen it." With all the publicity clouding the minds of many Heisman voters, the possibility of the award not going to "the outstanding college football player" is great. Rudy Riska, who distributes the Heisman ballots on behalf of the Downtown, Athletic Club, said, "It's an unfortunate thing, but it's part of the game. You can't look at it as being bad, because it is part of the whole picture of sports." There are those, however, who see the publicity as disproportionately significant. One such person is Bob Dickinson, SID at The Citadel. Dickin- son is trying to promote Stump Mitchell for the Heisman. Mitchell has been the nation's leading rusher for much of the season and is currently third in the nation behind Rogers and USC's Mar- cus Allen. "I don't think the advertising makes them more deserving," Dickinson said. "It is supposed to go to the best player. If Mitchell was running against better teams, or with Rogers' offensive line, it might be a different story. In any case, it is all relative. DICKINSON'S efforts are hampered not only by The Citadel's lack of publicity, but by the lack of a larger school's budget. Pittsburgh estimates that it used $3,000 to promote Green, while South Carolina said that it spent between $2,000 and 2,500. Dickinson is quick to point to these factors.. "We don't have the money for any slick posters," he said, "so we use a lot of postage and some phone calls." On December 1, when the Heisman Trophy-is presented to "the outstanding college football player in the United States," there will be a lot of controver- sy as to whether or not the best player was actually selected. Perhaps when they present the Heisman to the athlete, they should simultaneously deliver an award to the school's Sports Infor- mation Director. The inscription could read, "This trophy is presented to the outstanding college football advertiser in the United States." THIS PICTURE of South Carolina's George Rogers is actually an example of the promotional material being distributed by various universities to the 1,200 voters who will cast ballots for this year's Heisman Trophy award. I MSCORES SUNDAY Football independent Parenteau: Harrier who excels best under pressure Dish Rags 14, DAILY IES0 Frustrated Jocks 12, Abeng 6 Silver Streak 36, Spoon River 8 Arbory Pirates 12, Powerhouse '80 6 Fraternity Class 'A' Phi Sigma Kappa 20, Alpha Delta Phi 0 Psi Upsilon 20, Delta Chi 0 Class "B' Sigma Phi Epsilon 6, Theta Delta Chi 0 6 Night at THlE STADIUM . at thj Goun3 1140 South University 668-8411 By JOHN FITZPATRICK Athletes respond to pressure situations in one of two ways: either they perform well below par, or they "come through in the clutch" for their team with a valuable performance. Michigan harrier Gary Parenteau fits into the second category. "I usually do well under pressure," said Paren- teau, who ran solid races at the Big Ten meet in East Lansing and at the NCAA District IV meet in Cham- aign last Saturday, where he finished 41st. He 'ter- med the latter a "poor run," but it was one which guaranteed the Wolverines a place at the starting line of the NCAA meet in Wichita, Kansas on November 24, as they finished second, behind only Indiana. Parenteau had been plodding through a lQw-key season until the Central Collegiate meet last October, where he was the fourth man to-finish for Michigan, helping the Wolverines to second place, barely edged by powerhouse Penn State. He played a crucial role in the Big Ten meet, in which Michigan tied with In- diana for the conference title. According to Coach Ron Warhurst, "With three- uarters of a mile to go, there were four guys from Indiana ahead of him, and he caught all but one of them. That probably saved the meet for us." Parenteau finished 11th in that race, which he described as his "best collegiate performance ever", and was expected torun well at the NCAA District IV Championships.)But during the week prior to the race he "felt sluggish. . . flat" in workouts, something which probably contributed to his less-than- satisfactory run, a run which, though disappointing to him, would have pleased many other lesser-talented college harriers. Parenteau's career as a distance runner has been hindered somewhat because of school obligations - he's a chemistry major with a heavy load of classes, and, like teammate Dave Lewis, plans to enter medical school upon graduating. "He just runs cross country," said Warhurst. "Sin- ce he's interested in getting into medical school, he hasn't had the time to run track over the last three years." Parenteau gives a much simpler reason for not running track. "I just like cross country better. It's a closer, smaller team than in track, and it's more of an individual thing." Warhurst called Parenteau a "very motivated run- ner," something which is apparent considering that he has had to miss team workouts on Monday and Friday due to his hectic class schedule. "I still do the same workouts the team does," he said. As far as goals are concerned, Parenteau is looking simply to the immediate future, and not beyond. "Right now I'm concentrating on getting ready for the MCAT's (Medical College Admissions Test) and sending out medical school applications. In medical school, I doubt if I'll train seriously. I might miss it and do a little fun-running, but nothing more than that." The one thing weighing on Parenteau's mind, as well as that of his teammates is the NCAA Meet. "The pressure's going to be on for the nationals," he said. "I'm hoping to help the team place in the top ten. In order to help them do that, I'll probably have to place in the top 60, which would be pretty good run- ning." Parenteau regards the University of Texas at El Paso (UTEP) as the favorite in the race and looks for Michigan to battle it out for as high as eighth place with Indiana. If his past races serve as an accurate guide for his future performances, it would not be surprising to see Parenteau fulfill his goal of finishing in the top 60 at the NCAA's. After all, in a race where "the pressure's going to be on," who could do better than a runner who's tough in the clutch? UPI Top Twenty 1. Georgia (36) 10-0-0 621 2. Notre Dame (4) 8-0-1 545 3. Nebraska (2) 9-1-0 535 bition game 4. Florida State 9-1-0 528 easier than 5. Ohio State 9-1-0 435 esethn 6. Pittsburgh 9-1-0 393 7. Penn State 9-1-0 311 8. Baylor 9-1-0 253 cember 3, 9. Oklahoma 7-2-0 245 :uard Ricky 10. Alabama 8-2-0 239 sophomore 11. MICHIGAN 8-2'-0 238 season, had 12. Southern Cal 7-1-1 211 Ted Owens. 13. North Carolina 9-1-0 97 14. Brigham Young 9-1-0 90 has "som'e 15. South Carolina 8-2-0 86 d Monday's 16. Mississippi State 8-2-0 71 nsas coach, 17. Washington 8-2-0 70 :ted that the 18. Texas 7-2-0 30 discuss the 19. UCLA 7-2-0 22 cial announ- 20. Florida 7-2-0 9 PUBLIC ENEMY See Cagney go from a bad kid to a rotten man. So rotten that he smashes a grapefruit into his girlfriend's face when he isn't bootlegging gin. 7:00 Only. LITTLE CAESAR This film initiated the gangster movie popularity of the thirties. E.G. Robinson plays Caesar "Rico" Bandello,* who rose from the gutter and returned to the some place. Bump him off, on the lam, that's swell kid, I'm the one see, "Mother of Mercy, is this the end of Rico?" 9:00 Only. LORCH HALL. CINEMA GUILD SPOR TS OF THE DAILY: Northwestern dumps coach, EVANSTON (AP) - Northwestern Athletic Director hn Pont and bead football coach Rick Venturi both were fired yesterday in the wake of a disastrous and winless foot- ball season marked by a revolt of black players. The announcement was made by University President Robert Strotz who said an immediate search is being made for replacements and that Ken Kraft, associate athletic director, will serve as interim athletic director. NORTHWESTERN CAPPED a winless season with a 39- 19 loss to Wisconsin last Saturday which extended the Wild- cats' losing streak to 20 games, longest in the nation among major universities. Venturi, a former Northwestern player, succeeded Pont head coach with Pont remaining as athletic director. Ven- ri had two years to go on his five-year contract. In his three years as head coach he posted a 1-31-1 record which included 27 straight losses in Big Ten competition. Jayhawk uproar Michigan's relatively, easy non-conference basketball' schedule, which begins Monday with an exhil against Windsor at Crisler Arena, may be even expected. KANSAS, THE Wolverines' opponent De probably will be playing without its standout g Ross. Rumors circulated yesterday that Ross, a guard who averaged 11.7 points per game last: been dismissed from the Jayhawk team by coach' Ross, who according to Game Plan magazine adjusting to do on and off the court," misses workout, and afterward Owens, the 17-year Ka expressed disgust with his absence. It was expec coach would call a press conference yesterday to matter, but university officials said that no offi cement would be forthcoming until Owens spoke Y Part of the trouble with Ross stems from a pering with university telephone accounts. with Ross. lleged tam- THE CONSUL GRIDDE PICKS Rumors were circulating that ex- Ohio State coach Woody Hayes was coming out of retirement to coach the Buckeyes in this week's game against tho Wolverines after he was seen looking at Michigan game films. Hayes quickly denied the rumors saying, "I was only looking at the films before making my Gridde picks." If you want to beat Woody this weekend, send in your picks to the Daily at 420 Maynard by midnight riday. A one-item pizza from Pizza b's awaits the winner. 1. MICHIGAN at Ohio State (pick score) 2.. Iowa at Michigan State 3. 'Indiana at Purdue 4. Minnesota at Wisconsin 5. USC at UCLA 6. Oklahoma at Nebraska 7. Brigham Young at Utah 8. Kentucky at Tennessee 9. Washington at Washington State an opera by: Gion-Carlo E Menotti 2- 4> > AP APk ILE AP I" A% 1 0 i i