100%

Scanned image of the page. Keyboard directions: use + to zoom in, - to zoom out, arrow keys to pan inside the viewer.

Page Options

Download this Issue

Share

Something wrong?

Something wrong with this page? Report problem.

Rights / Permissions

This collection, digitized in collaboration with the Michigan Daily and the Board for Student Publications, contains materials that are protected by copyright law. Access to these materials is provided for non-profit educational and research purposes. If you use an item from this collection, it is your responsibility to consider the work's copyright status and obtain any required permission.

October 09, 1980 - Image 5

Resource type:
Text
Publication:
The Michigan Daily, 1980-10-09

Disclaimer: Computer generated plain text may have errors. Read more about this.

The Michigan Daily-Thursday October 9, 1980-Page 5

I :

:; '.{:: i. "'..."}"M.. ~ i :::: :<i;- :
VOil

:

+r, Y .
... .:. ..:
} ......
I :
F.
'"}$}:
v.{"{U
* {."S.' :}:E r i iE iS; >:iI'i: i. .
II
I Ix, +'':{ 1
jpI

If o u th in)r hr'

Lk you could pi ck
horeyour chance.

5ti3
m }y;.* 4~.
"'AS .n... .... ..
1:". 4
n .:.X r"
I I
SN}t ~, -...... I
""} 5 0..
"I.: .:: t , U
1 10 y.aSi I
: . . ..'
N'f W
. . . . . . . , ..
~> .:
:ti. . : .
s .. : . . . . . . .'T
J .. . . ..
S~i'... .
'... f
}:. s. . .
,44 . . . ..J.. . . .:. .... ;;
. . . ..:..
9 {N'
tiu+I
I4
I {*tt J
xIJ?
II
I.}.:

i
C
C
C
I
I
C
f

Probably just one beer drinker
in 3 can pass this test.
fudwe er .
All three major premium beers are
distinctly different in taste. After all, they're
made by different brewers using different
ingredients and different brewing
processes. Still, it takes a pretty, educated
tongue to tell them apart.
You may not win, but you can't lose.
.7.
.14

How do Schlitz, Budweiser.
and Miller compare on taste?
That's for you' to decide. Simply rate
each beer from 1 to 10 on the flavor
characteristics below. When you're
finished, try to guess the brands by name.
Very very few people can do this.
Does .the taste of a beer ever change?
Yes.-All beers have changed over the
years. One example is Schlitz:Two years
ago a master brewer named Frank
Sellinger came to Schlitz. He came to be
president. And to brew a Schlitz that was
smoother than any other beer. Taste that
beer for yourself. Because taste is what it's
all about.

)I

:
,
a ' II
_: 1<-.

This test requires a blindfold. That's
so your eyes won't influence your mouth.
Because taste is all that counts - in this
test, and in a beer. Here's how the test
works. You pour Schlitz, Bud, and Miller
into identical glasses . Have a friend label
them 1, 2 and 3 and switch them around.
Now, taste. The one you pick may not be
your beer, but it's the beer with the taste
you want.
See? You can't lose.
What is that taste you're tasting?
Maybe beer tastes so good because

you're really tasting each sip more thar
once. First, the lively, refreshing charactE
of beer comes from the aroma and
flavor of the hops. Next, as you
swallow, you sense the rich- H

/! W' / N l,//N/gym~ VION N W

Back to Top

© 2021 Regents of the University of Michigan