100%

Scanned image of the page. Keyboard directions: use + to zoom in, - to zoom out, arrow keys to pan inside the viewer.

Page Options

Download this Issue

Share

Something wrong?

Something wrong with this page? Report problem.

Rights / Permissions

This collection, digitized in collaboration with the Michigan Daily and the Board for Student Publications, contains materials that are protected by copyright law. Access to these materials is provided for non-profit educational and research purposes. If you use an item from this collection, it is your responsibility to consider the work's copyright status and obtain any required permission.

March 03, 1981 - Image 11

Resource type:
Text
Publication:
The Michigan Daily, 1981-03-03

Disclaimer: Computer generated plain text may have errors. Read more about this.

The Michigan Daily-Tuesday, March 3, 1981-Page 11

.Very few beer

drinkerscan
Can you'?
\ .
Y \7
' r n.r t La'i' N'. mac \
ti ~*"~N
t n.

passthis test.

If you can taste which beer is which,
* you know beer every which way.

< F 4>>>

7

.7 y

;:,;;:_
;
'\^
i
., 1

\

IIl

o.:.

~ J ' .
Q' , v
:J
'. \ - .m .'

The Master Brewer decides.
The Master Brewer determines how a beer will
taste. Brewers are constantly adjusting, experi-
menting, improving their beers.For example,
Schlitz. Threeyears ago a MasterBrewercame
over to head up Schlitz. For 40 years Frank
Sellinger had brewed
some of the best
beers in America.
And he came
to Schlitz to
make his E
tbest beer
ever.
^!,w~yi . 4 1 ".".. uy,,ws E

\ I"

,Three major premium beers have three
different tastes. But if you can taste that Bud
is Bud, Miller is Miller, and Schlitz
is Schlitz - blindfolded -
you are probably in the top
10% of expert beer tasters.
Like to test your taste? z
Then, on with your
blindfoldt.

',

r }J .
; t
i y 1,
;
,,)) :
'ait

-:
c: v AX
c''>. 5
r^
- . <..
.
\ r:r...tN\BY:
a
' . .a

~1

Cv44

'.

The best beer is #

Refreshing

Faintly
sweet

I

Full
bodied

Smooth Mellow

I

Mild Fua d

,;
4.

c \'.4 +,
'
\'
4 , ..
s~v i.: . : .. :_ ' w. ) .'C.7. L. s S ,.

10
9
8
7
6
5
4
3
2
1

_. .... s

..
4::
'4,

Y .4
.4.it

{5l

'Flat

I

Too
bitter

I

Watery

Biting I

Too
strong

Overly
carbonated

Bland

Place beers' numbers on each scale from
Beer #1 i

"-'N.

1,:

'1

The perfect beer is
the beer that tastes
perfect -to you.
Have a friend pour all
three beers into identical glasses
and label them 1, 2 and 3. Now you taste
and identify each beer. Whether you guess
all three brands right, or all three wrong, you'll know which
tastes best to you. Don't be surprised if it's not your brand.
To get a better picture of each beer's taste, rate its flavor
characteristics from 1 to 10 on the scale at the right.

N N
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. ... . . . . . . . . . . I' f~d , t
-2j \ yYF ,c t L"a'4 a.
..\Y.... Aar -
Ft > C y .lv . v? ~'\a5. : s".,cr.

The last word is yours.
To Frank's taste, today's Schlitz is
the smoothest beer you can buy.
But taste for yourself.Your
decision is what counts.

Beer #2i
Beer #3i

is
is

:i

.2
.a .. '.

1 4.--

, y

What makes beers taste different?
* Hops are a major factor. Too much hops can make a
beer bitter. Too little leaves it bland. Barley malt is important, too.
It gives a beer "body" and adds a mellowness.The balance
of the two is what makes a beer taste smooth.

'oil

WOVk 1404/%6l14*M'O

- - = w N NW w2Fd. U.

Back to Top

© 2024 Regents of the University of Michigan