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Page 8-Sunday, February 8, 1981-The Michigan Daily
JAPANESE SOON TO MARKET POWERED LIQUOR
Instant drink has kick
carrying or obtaining conventionally bottled liquor is an in-
TOKYO (UPI) - It's enough to fade the plaid on a Scot- convenience.
sman's kilt, but a Japanese food firm says it is set to market "We are hoping we can start selling liquor powder this
powdered whiskey and other alcoholic drinks to which you fall," Nishiuchi said.
just add water and serve. SALES THUS FAR HAVE been delayed by a pending
Technical problems related to Japan's liquor tax laws are revision of Japan's liquor tax laws, a task being taken up by
holdiing up production of the packaged drinks, but the Sato the Japanese Parliament in May.
Food Industry Co. hopes that marketing - at home and The big question, of course, is what does the stuff taste
abroad.- can begin this fall. like?
THE COMPANY'S LINE will include powdered whiskey, Nishiuchi is not offering any samples - "it's still in the
brandy and sake. Sato chief Jinichi Sato, who invented the laboratory and I can't give it away" - but he insists it is as
powdered drinks, said he succeeded in dehydrating liquor good as ordinary liquor.
while retaining the taste and potency of the alcohol through However, Jeffrey Wormstone, spokesman for the Scotch
the use of dextrin, a gummy, water-soluble substance that -Whiskey Association, said in London that the producers of
Works as a binding agent. Just add water, hot or cold, and traditional Scotch were "not too worried" by the idea.
stir, he said. "It's not terribly relevant to us," Wormstone sniffed.
Sato sales manager Toshio Nishiuchi says the powdered "Besides, we already have an easy way of carrying whiskey
drinks should appeal to travelers and others for whom around. It's called a bottle."
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Mount St. Helens' lava dome
grows, but explosion risk drops

10

From AP and UPI
VANCOUVER, Wash.-A "non-
explosive eruption" has more than
doubled the size of the steaming lava
dome rising in the center of volcanic
Mount St. Helens' mile-wide crater,
scientists said yesterday.
And, while the lava dome grew more

than 80 feet taller in 24 hours, the U.S.
Geological Survey said chances of
another major explosive eruption in the
near future have diminished.
CHRIS NEWHALL, the Mount St.
Helens hazards coordinator for the
USGS, said the current dome-building
process increased the risk close to the

mountain but apparently has decreased
the risk of a major blowout like the
May 18 eruption which spread ash
across much of the state and left
63 persons dead or missing.
"I think the mountain is still in a very
active state," Newhall added.
"The likelihood of a major explosive
eruption in the immediate future at
Mount St. Helens has decreased in the
last 36 hours," Bob Johns of USGS in
Washington, D.C. said.
USGS SCIENTISTS caution that local
hazards such as rockfalls, small ex-
plosions or small pyroclastic flows exist
as long as the present dome growth con-
tinues," he said. Pyroclastic flows are
streams of superheated volcanic
debris.
Iffyouwont
read thewe
of aner..
You probabg have.
. Change in bowel or
bladder habits.
2. A sore that does not
heal.
3. Unusual bleeding or
discharge.
4. Thickening or lump
in breast or elsewhere.
8. Indigestion or diffi-
culty in swallowing.
6. Obvious change in
wart or mole.
7. Nagging cough or-
hoarseness.
8. A fear of cancer that
can prevent you from
detecting cancer at an
early stage. A stage when
it is highly curable.
Everyone's afraid of
cancer, but don't let it
scare you to death.
American Cancer Society
THIS SICE CONTRIBUTED AS A PUBLIC SERYICE

0

Daily Photo by PAUL ENGSTROM
Rockin'the day away
Eve Tai and Amy Tai, both LSA sophomores, settle back in Alpha Delta Pi sorority's 12-hour rockathon for theDetroit
Ronald McDonald House.
Former political group turns
campaign literature into profits

(Continued from Page 1)
program." The guides have been
profitable from the beginning, he ad-
ded.
In 1979, the group formed Sport
Guides, Inc. and began producing a
"much more sophisticated free
program," Kunin said. The size of the
program was shrunk from tabloid to the
present mini-tab format.
KUNIN EXPLAINED that six to a
dozen organizations, such as Media Ac-
cess in the School of Natural Resources,
provide three volunteers each to
distribute guides at the games. Sport
Guides pays the group about $6 an hour
for each volunteer, making the guides
fundraisers for those organizations.
In addition, he added, it was better to
have volunteers rather than hiring
temporary help because "the volun-
teers always show up-even in bad
weather."
There is some disagreement about
whether Sport Guides competes with
the University athletic department's of-


ficial game programs. Last fall, Will.
Perry, assistant athletic director and
long-time editor of the University
program, admitted the guides have
caused "a tremendous loss" in football
program sales. Figures indicate that
sales fell from 25,000 per game to about
17,000 last season, he said.
BUT KUNIN emphasized that the
guide does not compete with the
athletic department. "We look for
regulars. Sixty-five percent of the
people who go to football games are
from Washtenaw County," he said,
and don't buy the official program.
He added, though, "as people become
more familiar with the guides, we get
people who prefer them."
One LSA senior said if it were not for
the guides, she wouldn't know what was
going on during the game. "Who can af-
ford a dollar for a program?" she
asked.
UNIVERSITY Sports Information
Director John Humenik vacillated on
the guide's competitiveness. "We sell


I



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FROM
The Michigan Daily
420 Maynard
Ann Arbor, Ml 48109

Interested in Michigan Union?7
Positions now being offered on a board which
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Please contact MSA at 3009 Michigan Union If
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Underclassmen and Graduate Students specially sought
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QUALIFICATIONS: Minimum BS/BA
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by program). Relocation required. Appli-
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BENEFITS: Excellent package in-
cludes 30 days' paid vacation earned

souvenir programs-that's our
philosophy. Our numbers aren't' as
high, but they take it home with them.'
After tallying the circulation and the
actual readership, the athletic depar-
tment figures that 300,000 people read
an official program during the season,
he explained.
The competition comes in because
both program groups solicit the same
advertisers, he explained. Numbers
play an important part in advertising,
Humenik said.
On the other hand, he added, "The
student market is a good idea because
they don't buy programs anyhow. It's
not the same as a family coming in for
the game and buying the official
souvenir program. We're shooting for
quality-they're shooting for a different
part of the market."
EVEN THOUGH the guides have a
large circulation and great popularity,
the athletic department has continually
refused press passes to guide writers,
Kunin said.
"There are more column inches (in
the ' guides) than the Toledo
Blade"-one newspaper that bets
passes." He explained that guide
writers still manage to get stories, but
it's more difficult for them.
Kunin added that without a press
pass, entry to the locker rooms is
prohibited, too.
Humenik explained, "This has
nothing to do with competing with us.
The policy at Michigan with regard to
press credentials and the mailing list is
based on circulation and whether the
paper is daily.
"For every 100,requests the Univer-a
sity gets (for press passes), 95 are
rejected," he said. Humenik added that
there are only 250 seats in the press box,
but the demand for them is much
greater. The Big 10 is an important
conference with newspapers from all
over the United States requesting
credentials, he said.
Kunin said, "We try to work with the
University on this. We're just not going
to go away. We're.not going to quit..
We're both in the same
business-promoting Michigan spor-
Get off your
I high horse


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