-Ibge 2-Thursday, January 29, 1981-The Michigan Daily
RA TINGS SOAR AFTER PI
By MARK GINDIN
Wlien WIQB FM 103 switched from a
flee-form progressive rock format to
ao automated soft-rock format last
FIebruary, listeners cried that the
station had "sold out" to the almighty
OWNER AND General Manager Er-
re Winn, however, probably wouldn't
Iave it any other way.
After the change in format, a May
1980 survey conducted by Arbitron, the
leading firm in the radio rating service
field, ranked WIQB number one among
all Ann Arbor radio stations.
"My gut feeling, just from talking to
the people on the phone and the letters
we have received, is that we have
tripled our audience since last
February," Winn said.
ADVERTISING results seem to
reflect that jump, Winn noted. The
revenue is way up and advertisers have
increased at least 100 percent, he said.
He added that long-term advertisers
have increased even more than. that.
Still, results of the change are hard to
determine due to the lack of a relevant
ratings survey before Winn took over as
owner in December 1979. Winn said-Ar-
bitron has not done a thorough rating of
the Detroit-Ann Arbor area since 1978,
and that one was insignificant.
Winn made the niove to switch from
the free-form approach, where WIQB
DJs selected and played their own
material, to the soft rock format, which
is comprised of pre-arranged pop
music, after conducting several market
surveys of his potential audience.
"OUR SURVEYS showed a gap in the
audience . we felt could be better
reached with a change in format,"
The surveys, according to Winn,
revealed that the free-form format
primarily attracted males aged 18 to 24.
"My responsibility as a businessman
to my advertisers is to get them the
largest possible audience," Winn ex-
plained. "I have attempted to do that by
playing the most popular music, which
attracts the largest audience."
Business people seem to agree.
"THE CHANCE to reach a larger
audience with the new format is
probably the main reason why we just
started advertising on WIQB," said
Guy Spalding of Big A Auto Parts.
There were the inevitable protests
from listeners after the format change,
Winn explained. "The letters and phone
calls were well thought out, intelligent
responses, and I learned from them,"
he'said, "They made me realize I had
taken something away from them and I
didn't feel good about it."
However, the apparent increase in
the number of listeners would tend to
suggest the station is satisfying more
people now than before, Winn added.
CALLING WIQB an automated radio
station seems to give listeners a bad
impression, "but it does not mean we
use robots in the control booth," Winn
said. "We did buy tapes of music made
by outside firms to play during a DJ's
t pays a
show until we got set up, but now we
make all our own tapes here at the
"We have three of the four DJ's still
here from before the change and each
DJ makes his own tape to be played as
little as five or ten minutes after it is
made," explained Winn.
The music played on the radio is
much more responsive to audience
wishes, Winn said. "On Mondays we
tape all incoming phone calls regarding
music preference, then have a meeting
that night to determine future
playlists," he said. "Three of us on the
staff determine the final list to be
played, but the phone calls and letters
carry a lot of weight."
HE CITED THE '7 O'clock Special'
as a specific case of listener input.
"Audience response not only brought
them back, but also determines which
artist appears on them," Winn said.
The '7 O'clock Special' features the
music of a specific performer for a full
hour each weeknight.
"I doubt we play five percent of what
we played tt the format change," he
"My philosophy is that he who stands
still falls behind. I don't intend to fall,
behind," Winn said.
The potential for a larger audience is
there if WIQB aims for it, according to
Ken Ascher of Communications Elec-
tronics, a local advertising agency. "It
depends on the market and
demography, or type of people
listening, as to the success of a format
change," Ascher said.
Fused hearts caused
Siamese twins' death
NASHVILLE, Tenn (UPI)-Saman-
tha Dawn and Marie Lynn Self,
Siamese twins who died during surgery
to separate them, were so tiny X-rays
failed to reveal their hearts were fused,
The medical team performing the
surgery struggled through a nine-hour
operation Tuesday only to learn when
they were nearing completionethat they
had tackled an "unbeatable problem,"
Dr. James O'Neill, head of the team
O'NEILL SAID there is no record in
medical literature of Siamese twins
with connected hearts surviving
surgery to separate them. He said an
autopsy would be performed on the in-
fants "to try to help someone in the
O'Neill said tests performed before
the operation indicated the babies had
separate hearts, stomachs, and
reproductive organs, but failed to
reveal the fusion of the hearts "because
they were such little babies it didn't
Joined from the sternum to the navel,
the infants were delivered by
Caesarean section Jan. 18 at a Knox-
ville hospital and rushed to Vanderbilt
Children's Hospital in Nashville the
same day. The parents gave permission
for the surgery after a conference with
"THERE WAS no question that this
was the only alternative we had,"
O'Neill said.."They (the twins) were
beginning to go downhill. If we had
waited much longer, we would have had
no chance of separating them."
Surgery began at 7 a.m. Tuesday with
doctors beginning the separation from
the abdomen up. A laser-a focused
beam of light that cuts tissue without
bleeding-sliced apart a large, fused
As the surgery proceeded, doctors
learned the heart was also fused and
the twins could not be separated.
(Continued from Page 1)
other city officials, are going to Lansing
today, to press for stricter controls of
halfway houses and other prisoner
placement programs in the city.
According to Councilwoman Leslie
Morris (D-2nd Ward), they will ex-
change information with state correc-
tions officials and "make demands to
get dangerous prisoners off the street."
"The neighbors complain I have ar-
med robbers in my house," Wells said.
ONE NEIGHBOR, Dr. Mark Pilkin-
ton, 504 W. William,'said, "I had liberal
compassion for a while, but now that's
gone." He described "nuisance" in-
cidents in which prisoners allegedly
urinated on his lawn and threw beer
cans on his property. But, after the
recent violence, Pilkinton said, he was
simply worried about the safety of his
Wells said that the new residents are
"like animals." Unlike other state
prisoners who have boarded at his
house, most of the new tenants do not
have jobs, he says. "They lay around
all day, eating and drinking. They're
eating me out of house and home."
Wells said he gets $11 per day for
each prisoner from the state Depar-
tment of Corrections. He now has eight
residents at his home and says, "I'm so
nervous, I can't sleep at all."
Wells, who has operated and lived in
the halfway house for four years said,
he is "afraid" to leave because he is
worried that the convicts wo ild ruin his
"I'm going down the drain," he said,
"I can't keep up."
Compiled from Associated Press and
United Press international reports
Islamic summit moves toward
expanded boycott of Israel
TAIF, Saudi Arabia-The Islamic summit-a meeting of the leaders of
37 Islamic nations-yesterday endorsed resolutions to expand the boycott on
companies that deal with Israel, and called for withdrawals of'Soviet troops
The move was aimed at forcing Israel to withdraw from East Jerusalem
and other Arab territories seized in the 1967 Mideast War and would expand
the scope of a 30-year-old boycott office.
Secretary-General Habib Chatti of Tunisia explained in an interview
with The Associated Press that "a boycott office will be set up by the Islamic
Conference Organization and will blacklist companies ... using the list of the
Captain blames owners of
sunken ship for negligence
JAKARTA, Indonesia-The captain of the Indonesian ship that sank
Tuesday in the Java'Sea, apparently taking more than 500 people to their
deaths, yesterday accused the state-run shipping company of poor main-
tenance on the Tampomas-2.
Searchlight-equipped rescue ships recovered 21 more bodies from the
choppy sea, bringing to 55 the number known dead, and found one more sur-
vivor-the 616th. But officials said there was little chance some 465 missing
persons, including 75 children, were still alive.
There were some 1,100 people aboard the ship when it exploded, burned,
and sank. With the possibility of the death toll exceeding 500, the disaster on
the inter-siland liner 700 miles east of Jakarta would rank among the worst
in recent years.
Reagan to push 'can do'
attitude on economy
WASHINGTON-President Reagan is revving up a campaign to win
public support for his "can do" economic recovery program by holding his.
first news conference today and planning a nationally broadcast speech next
A White House aide said Reagan "Wants to get people out of their
passive mood" that nothing will be done about the economy.
"It will be a 'can do' speech instead of gloom and doom," the aide said.
The economy and Reagan's future policies toward Iran and terrorism
are expected to dominate the news conference at 4 p.m. today. It will be his
first formal session with reporters since he was inaugurated. Late nextweek
he will deliver a major speech on his plans to reduce inflation and pare the
"out-of-control" federal budget.
State tax revenues hit bottom
LANSING-Michigan's income tax revenues-considered the best
barometer of the economy-apparently have hit bottom, the state's top tax
analyst said yesterday.
Meanwhile, the new chairman of the House Taxation Committee said
reforms of the property and diesel taxes and closing Single Business Tax
loopholes top his agenda for the next two years.
Robert Kleine, director of the Office of Tax and Revenue Analysis, said
income tax withholding dropped 1.2 percent last month over 1980. However,
he said preliminary figures show January collections will rise about 8 per-
Reagan administration plans
panel to study auto industry
WASHINGTON-A high-level task force was assembled by the Reagan
administration yesterday to examine the problems of the declining auto in-
dustry and recommend action to the president within two months.
Formation of the six-man team, including four Cabinet members, was
announced by Transportation Secretary Drew Lewis.
Even while Lewis was holding his first news conference since assu'ming
office, executives of Ford,3 General Motors, and Chrysler were telling a
Senate committee that government regulations were the main cause of the
auto industry's worst depression in 50 years.
"All the major American manufacturers will report huge losses for
1980," said Chrysler's federal government affairs director, C. M. Kennedy.
Polish strikes continue
WARSAW, Poland-Millions of workers stayed off the job yesterday,
spreading wildcat protests that have crippled industries.throughout Poland.
The nation's largest trade union accused the Communist government of
creating "another dangerous crisis" by failing to live up to concessions won
during last summer's widespread strikes.
A Polish commentary written for the Soviet Defense. Ministry
newspaper, Red Star, lashed out at what it called "crude interference" by
the West in the Warsaw Pact nation.
Since last fall the unrest in Poland has raised the possibility of Soviet in-
tervention by diversions poised on the border.
EJbe A1Urdiian Bai1
Vol. XCI, No. 102
Thursday, January 29, 1981
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1. Breaststroke -100 Yds.
2. Sidestroke -100 Yds.
3. Crawl stroke -100 Yds.
4. Back crawl -50 Yds.
5. On back (legs only) -50 Yds.
6. Turns (on front, back, side).
- 7. Surface dive-underwater swim-20 Ft.
8. Disrobe - float with clothes -5 mins.
9. Long shallow dive.
10. Running front dive.
11. 10-minute swim.
Anybody who's taken a Red Cross swim course knows
how tough it can be. There's a good reason.
We believe drowning is a serious business.
Last year alone, we taught 2,589,203 Americans not
to drown-in the seven different swim courses we offer
all across the country. (Incidentally, most of the teaching -
as with almost everything AmericanRed Cross does -
is done by dedicated volunteers.)
A good many of the youngsters not only are learning
to keep themselves safe. Thousands upon thousands of
them are learning to become lifesavers.
Arid the life they save - may be your own.
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Editor-in-Chief ................. . MARK PARRENT
Managing Editor... .............. .MITCH CANTOR
City Editor. ................. .. PATRICIA HAGEN
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Classified Manager. ...... ....SUSAN KLING
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BUSINESS STAFF: Cathy Boer, Glenn Becker. Joe
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