Hall of Fame*
The Michigan Daily-Tuesday, November 24, 1981-Page 9 W
achieves iternational notoriety
By JAMES THOMPSON
Induction into the International
Swimming Hall of Fame was the one
honor Michigan interim men's swim-
ming coach Gus Stager always wan-
ted-and this past year he got his wish.
"I feel really gratified about having
been inducted into the Hall of Fame,"
said Stager. "I've always wanted it
because I've felt I've made a worth-
while contribution to the sport of
BESIDES THE Hall of Fame, Stager
was also honored with the highest
coaching award, The Collegiate Inter-
scholastic Trophy, for contributions to
the sport of swimming in 1979.
A native of Nutley, New Jersey,
Stager started his swimming career at
New Jersey's Newark Academy after
playing football for several years. That
was because there was no swim team in
."My aunt was a swimming instructor
and she started me swimming," said
Stager; whose career was interrupted
by World War II as he served in both the
European and Asian theaters.
AS A MEMBER of the Army, he went
on to swim in the Pacific Army Olym-
pics and won the 400 free-style.
With the presence of many college
students there, Stager was told that
Michigan was a great school for
athletics and academics, and he made
his decision to attend the University
Entering Michigan in 1946 under
legendary coach Matt Mann, Stager
was able to gain varsity and All-
American status each of his four years.
"I ALWAYS liked Michigan when I
was younger," said Stager. "I knew it
was the best university for academics
After receiving a Bachelor of Arts
and an MS in Mathematics, Stager went
on to coach the University High School
in Ann Arbor while doing his student
teaching. Then, he continued his
coaching at Dearborn Fordson High
School, where he also taught
At Fordson, he was able to build the
strongest high school team in the nation
and gained four state championships.
After four years, Stager applied for the
coaching job at Michigan after Mann
retired as coach.
IN 1954, Stager began his Michigan
coaching career. In the next 25 seasons,
he compiled a 169-39-1 record along with
three Big Ten Championships and four
"I knew I was a good coach then,"
said Stager. "But I was surprised after
I had been told I was elected as the
Olympic coach in '60." Stager accepted
Wolverine logos to be protected
and served as the U.S. swimming coach
in the Rome Olympics.
"Nobody taught me to coach," said
Stager. "I wanted to emulate former
coaches like Matt Mann, Ray Fisher
and Cliff Keane."
STAGER WAS the youngest Olympic
coach ever and explained that "it was
a great satisfaction . . . to be aware of
your accomplishments and to have
people recognize your achievements."
Along with this, Stager coached the
U.S. Pan American team in 1967 and the
men's and women's teams in the 1973
First World Aquatic Championships.
During the summers that Stager
coached Michigan, he had several in-
terim assignments, but feels better to
be in theMidwest.
"I like it more here than in the East,"
said Stager. "The tempo here is not
geared as intensely...
With Stager back as an interim
coach, many of the swimmers are
looking forward to the coming season.
"HE'S A COACH that's been around
and he's the wisest also," said
freestyler Fernando Canales. "I have
respect for him and for what he has
done ... he's always trying.
Although Stager enjoys being back,
he's looking forward to spending time
with his wife as soon as the year's over.
"I've spent thirty years as coaching
swimming in which my goals were to
help young people," said Stager.
A goal that definitely has been ac-
.. alof Fame member
By JOE CHAPELLE
Through the years, the University of
Michigan has- left its mark on many
students - and on many things as well.
The average Michigan student owns
at least one t-shirt or jacket or hat with
a Wolverine or block 'M' or other
recognizable university symbol. In fact
the ubiquitous Michigan symbols seem
to be emblazoned on everything from
key chains to music boxes.
There is much more to these logos
and decorations than meets the eye,
however. The Michigan athletic depar-
tinent uses these logos as trademarks
and sometimes commissions artists to
develop new symbols.
AND THE department tries -to-
promote the Wolverine , athletic
program and the university in general
through the use of these symbols. This
is where the trouble lies.
There is undoubtedly money to be
made through the exploitation of the
Michigan name. Witness the vast quan-
tities of Wolverine shirts around cam-
pus. Thus, the athletic department
feels that it needs protection.
*ON TO NATIONALS:
"Any company can commission an
artist to do a Wolverine drawing, but we
want to control the things that we
develop," said Will Perry, Michigan's
Assistant Director of athletics. "One
time at a football game, I saw a man set,
up a stand on the sidewalk and start
selling Michigan posters that contained
many of the drawings and art we used
in the football programs. He
reproduced some pictures of Rick
Leach which he was selling."
PERRY POINTS out that there are a
lot of problems with this type of ac-
tivity. "Thereare NCAA rules against
selling pictures of athletes, and this
man was making a profit on something
that we developed. That is what we
want to control.",_
The Michigan athletic department is
currently working on registering its
symbols as trademarks with the state.
After gaining state approval and
protection for its trademarks the
department then plans to go on and get
protection from the federal gover-
When a company plans to market an
item that contains the Michigan logo, it
usually seeks the permission of the
athletic department. The university
then often receives a royalty from the
profits the company makes selling that
product. The athletic department wan-
ts to protect its rights to the
promotional trademarks it develops.
However, Pery is quick to point out
tht the university is not trying to
monopolize the Michigan name. "That
(the actions the athletic department is
taking to gain protection for its logos)
doesn't prevent somebody from
developing their own Michigan t-
shirts. We just want to protect what
we develop," said Perry.
There are other reasons, besides
royalties, why the athletic department
wishes to have control over its symbols
and logos. Not too long ago, a company
developed and attempted to market a
product called 'M' Go Blue Wine". The
university did not feel that it should
help market wine through the
popularity of its sports program.
"The block 'M' and Wolverine are
things that' are very distinctive, and
they should be protected. They are like
Burton Tower, when someone sees
them, they think of Michigan," said
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By BOB WOJNOWSKI
What was already a good year for the
Michigan women's volleyball team took
a swing toward the spectacular over the
weekend, as the- Wolverines swept to'
the' MAIAW regional championship at
Western Illinois without dropping a
single match. The championship puts
Michigan into the iionals to be held at
Florida State December 10-12.
The big victories in Macomb, Illinois
add to, but not yet cap, what has been
the finest season in Michigan women's
volleyball history, and could lead to the
first national championship ever for a
Michigan women's athletic squad. The
Spikers already have Wolverine In-
* vitational and Big Ten championships
under their collective belts.
The Wolverines opened the regionals
on Friday by breezing past Northern
Illinois, Ohio State, Western Illinois and
Cleveland State without dropping a
single game. They then advanced
along with Ohio State, Southern Illinois,
and Central Michigan, to the semifinals
The Wolverines' semifinal match
against the Chippewas was the type of
game upon which legendary teams are
built. Coming into the regionals, the
Wolverines had lost 14 of their last 16
matches to the Chips, including two
losses earlier this season. In a
marathon thriller, Michigan stymied
CMU 1446, 15-1, 15-8, 10-15, and an in-
credible 18-16 to advance to the finals.
The victory over Central Michigan
was a sweet one for Michigan head
coach Sandy Vong for obvious reasons.
"Technically, I feel that we're the bet-
ter team. But there's always been
something-psychological with Central,"
said Vong. They (the Chips) -were very
determined and when we beat them it
really built up our confidence."
The Wolverines then went on to buck
Ohio State in the finals, 15-13, 7-15, 15-10®,
15-6 to wrap up the regional champion-
ship. The victory over the Buckeyes
was Michigan's second defeat of Ohio
State in the tournament and was the
Wolverines' tenth straight victory
overall, raising their season record to a
best-ever 39-13. Sophomore Alison
Noble and freshman Diane Ratnik were
named to the all-tournament team, but,
as Vong said, "Everybody on my team
The Spikers wil now await their trip
to the nationals in Tallahassee _on
The quickest way to get
... pleased with performance
December 10. Twelve teams will be
participating in the national tour-
nament and eight of those squads have
already been determined. Along with
Michigan, teams from Pittsburgh,
Florida State, Texas, North Carolina,
S.W. Missouri State, Utah State and
Portland State have garnered berths.
One more region is yet to be decided
and then three ,at-large berths will be
extended either today or tomorrow.
Nominations Are Now Being
Accepted for the
For students who have substantially com-
pleted all course requirements and depart-
mantnl m -n c r..mdrad fnrnrimiccinn +to
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