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July 19, 1978 - Image 38

Resource type:
Michigan Daily, 1978-07-19

Disclaimer: Computer generated plain text may have errors. Read more about this.

Page 10-Wednesday, July 19, 1978-The Michigan Daily
Profs peddle promotional books for bucks
(Continued from Page One) new book that is "up", or being used for publishers, Amerman explained, is the with sample books they give th
professor has a part in the process, a course at that time, will net a sending of sample copies to professors. away. A secretary in the econon
that's bad faith." professor half the list price. For books Close to 5,000 free copies of a single department said that department hz
Meanwhile, area bookstores are fin- not in current use, Ulrich's pays ten to book may be distributed. "give-away, a grab-bag thing" onc
ding bargains in buying sample tex- 20 per cent of the list price. Ulrich's twice a year, when surplus samples
tbooks from some professors. sends these books to a distributor in "IF, SUBSEQUENTLY, a high per- set in the mail room and are freE

as a
e or
e to

A BOOK BUYER from Ulrich's
estimated that the store saves around
$4 on a $10 book by buying it from a
professor. The buyer said Ulrich's pays
professors for books at the same rates
that apply to students - which means a

University Cellar pays comparable
rates. "There's certainly money in it,
or we wouldn't do it," Fred Chase, used
book buyer, said. "But not an over-
whelming amount."
One of the big marketing costs for

centage of those books find their way to
a used book dealer and replace a new
book sale we'd normally get, the cost is
compounded to include the lost sale,"
Amerman said. "We're competing
against ourselves."
Professors are sometimes so flooded

anyone who wants them.
Amerman said that one or two
publishers now mark sample copies,
and other publishers are considering
similar measures. But, he continued,
this process is a bother and an expense,
and offensive to some professors.
"This is probably what we will come
to if this continues," he said.
"Some are ripping off the
publishers," he added. "Those are bad
apples, and they're a part of every
profession. It's very rare."

103 FM

Heard every hour, 24 hours a day, at 40 min-
utes past the hour, is a complete run down of
social and cultural activities. Events taking
place in the Ann Arbor/Ypsilanti area in-
cluding the University of Michigan and East-
ern Michigan University Campuses.

WASHINGTON (AP)-Modern high-
ways, such as the interstate system,
have helped the bus become the
cheapest, safest and most fuel-efficient
mode of intercity passenger transpor-
tation in America, says The Road In-
formation Program (TRIP).
Buses cost passengers about a third
less than cars, trains and airplanes.
The bus fatality rate last year was 20
percent less than for airplanes, 95 per-
cent less than for autormobiles, and
about the same as trains.
Carter vow
depends on
oil bill
flation price controls to expire.
In 1975, Congress fixed the average
U.S. oil price at $7.66 a barrel and
allowed increases of 10per cent a year,
which would raise the price to around
$10.20 a barrel by 1981. The present
world price, by contrast, is about $13.50
a barrel.
Now, four years after the Arab em-
bargo, there is no immediate U.S. shor-
tage of oil and O'Leary can express
confidence that price controls on
refined products are no longer needed.
BUT THIS seemingly plentiful supply
of oil masks serious problems&
-About 43 per cent of it is imported
at such a high cost - nearly $40 billion a
year - that foreign trade imbalances
are weakening the value of the dollar
internationally. This was one of the
major concerns at the summit con-
-The imports would have been even
higher, around 50 per cent, except for
the 1.2 million barrels a day that now is
flowing through the Alaska pipeline. If
U.S. demand continues to rise, so will
imports unless something holds them
-Reliance on imports for 43 per cent
or more of the nation's oil exposes the
United States to the constant threat of
another supply disruption.
Thus, Carter and the other leaders at
Bonn all want the United States' to
reduce, its oil imports, and Carter
promised that itwill.
Bishop said the key to fulfilling that
promise is the crude oil equalization



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