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May 12, 1978 - Image 15

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Text
Publication:
Michigan Daily, 1978-05-12

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The Michigan Daily-Friday, May 12, 1978-Page 15
Mountaineering#6.

LORE& LEGEND
ountaineering' is an y"I can make you a mathe-
oral tradition. Over matical model, baby" Talk
the years, it has about your wildlife!
been passed down But when looking for
from teacher to * - sheer courage, W. Dexter
pupil, father to son, package Poole must rank in lore
store owner to customer. As a among the top mountain-
result, a folklore - a mythol- eers. Fond of saying "The
ogy if you will - has formed road to truth goes through
around the mountains of bad neighborhoods'Poole
Busch. You, being a student enjoyed skirting with
of mountaineering, no doubt danger and approached
wish to acquaint yourself with mountaineering as a test of
these truths and half-truths, survival skills. In his most
these stories both accurate famous challenge, Poole,
and apocryphal. A wise deci- equipped only with 30 water-
sion. And, as luck would have proof matches and a major credit
it, this ad is just the ticket. card, parachuted into a remote
One of mountaineering's area known as Cleveland. He
earliest legends is Bennington was up to the task Within 24
Baxter-Benningtn. Adventuer, hours, Poole was bask-
international bon vivant and ing under the hot sun of
inventor of the phrase "your Antibes, downing the
check is in the mail,' it was he smooth, cold, refreshing
who perfected the finer points mountains of Busch Beer.
! of expedition financing. While A credit to his
other mountaineers resorted- colleagues .
to such bizarre extremes as and a col
gainful employment, Benning- league on
ton subsidized assaults on the credit.
Busch mountaintop with cre-ha
ative economics. An amalgam career to reflect upon the se- becomes
of paper schemes, franchised Irto ucsBnigo a legend a
dreams, dummy corporations revealed his first roule: "?ep Tat
and corporate dummies kep eeldhsfrtrlKe ht all hmi lvrfrng n2 your asets liquid"Tt
him in clover for nigh on 20 Another frequent subject
fiscal years. Asked at th of mountaineering lore is
culmination of his * the wildlife. Numerous
tales abound, but perhaps
d " .d s p~g .the most famous story is
i that of the 1973 Muncie
Mathematics Convention. All}
75 prodigies, whiz kids and (one) a matter of subjective
befuddled geniuses initiated judgment and (two) in a con-
Iate hours expedition. stat state of flux. Keep in mind
It beganharmlesslyenoug legends are created every day. So
But soon, the Busch moun- when you flex your mountain-
taineers reached the Mobius einmucsb.
Strip, a racy nightspot catering tu otetai
to highbrow hijinks. Before the tion. At best AO°° "
i ~~evening was over, several of ;i
- them were bending the slide ou'f b sart)"
thmwr edn h ld it atrules. Others were smoking big At '3's
cigars and telling every woman Atlat
in sight they were agents with your-myth
s1ountaineering is the science and art of drinking Busch. The term originates due to the snowy, icy puas spoted by the
label outside and perpetuates due to the cold, naturally refrehn taste inside. The above mountainers and these scenes
of their exploits are legendary, any similarity to actual peopleliving or dead is purely coincidental.
Don't just reach for abeer. Head for the mountains.

ZAnheuser-Busch. Inc St.todis. Mo *

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