The Michigan Daily-Thursday, May 11, 1978-Page 3
By R.J. SMITH seems to hold colleges in low esteem as
Once upon a time, University a result of campus unrest in the '60s.
financial managers would scowl at the NOW THEY'VE been forced to make
thought of hard-sell fundraising the rounds to promote the University's
techniques, leaving them for the image and drum up a few badly-needed
masterminds of Madison Ave. bucks.
But once upon a time University The 'Michigan Awareness"
managers didn't have to struggle with program, which has been developing
declining enrollment, inadequate state for several years, was created by the
aid and a voting constituency that Office for State Relations for those pur-
poses. First outlined when Regents
were handed a report a year and half
ago documenting declining-support of
higher education in Michigan, the
program was officially commissioned
by the Regents in a meeting last fall.
"Michigan Awareness" walks a thin
line between public relations and
University lobbying. Organizer
Richard Kennedy, vice president for
state relations, said: "Obviously, if
there is increased public awareness,
there will be a more aware legislature,
"YOU RESPOND to constituen-
ts-that's the nature of politics in this
country. We haven't done a very good
job in keeping them aware of the status
of education in the state, the status of
the student, or of the importance of
education," Kennedy said.
Along with Director of State and
Community Relations Sharon Yoder,
Kennedy has drawn up a campaign for
reaching Michigan taxpayers.
Primarily, it is a five-pronged
operation aimed at community leaders,
alumni, legislators, families of students
and the University community of
faculty, staff and students.
"People in general think, I'm putting
all this money in education, and what
the hell am I getting back besides my
kids being educated?'," said Pete
Pellerito, a former public affairs direc-
tor for a television station in Grand
Rapids who has been chosen to head
PELLERITO SAID "Michigan
Awareness" will try to draw attention
to the tremendous amount of research
done by the University since it affects
people outside of the University.
A special effort is being made to
reach alumni, a traditional source of
University financial backing. "The real
strength of any school is the alumni,"
said Pellerito. "We'll involve them as
much as we can with the program."
Reams of newsletters, memos,
flyers, press releases and similar
publications have already been sent out
or will soon be dispatched. Legislators
will receive a great bulk of them, with
others going to community leaders,
alumni leaders, members of the
President's Club, and people around the
PERHAPS THE boldest project the
group has envisioned, however, is a
series of meetings it is trying to
arrange between University represen-
tatives and members of communities
around the state. In the planning stage,
this effort would have University
President Robben Fleming, Vice
Parking violation fine
may be hiked by $3
By JUDY RAKOWSKY -
If you've been refraining from pum-
ping the parking meters all day
because it's cheaper to pay a $2 over-
time fine, maybe the threat of a $5 fine
will get you out to the meter every few
That $3 fine hike was recommended
by John Robbins, director of Streets,
Traffic and Parking, to City Ad-
ministrator Sylvester Murray in a
IT NOW COSTS $2.25 to feed the
meters for an eight-hour period and
only $2 for an expired meter ticket.
"The $2 parking - very often people
take a chance on it," Murray said. For
parkers, it often seems worth the risk,
$233,400 per year in revenues.
Mayor Louis Belcher thinks a $5
penalty is "too steep," and said he
would like to see a $4 fine that would be
reduced to $2 if paid within the first 24
hours of the infraction. "That way there
would be an incentive to get the money
and it wouldn't be viewed as a great
revenue generator," Belcher said. He
cautioned that his idea is not "cast in
concrete," and he does not yet know
how other Council members feel about
The mayor said his plan is aimed at
the chronic offenders, not people who
get only an occasional ticket. "We have
professional ticket people in town with
$10-$12,000 in outstanding tickets,"
Belcher said. "We don't want to
See $5, Page 11
but Robbins said the city1
League ... drop in at the Ann Arbor Computer
Club's open house at 7:30 on the fourth floor of the
Union and find out about the latest in personal com-
Even Sally Fleming, wife of our silver-haired 'U' puters ... don't get too involved there becasue at
president, has trouble gaining access to that little 7:45 the U-M Sailing Club is holding its weekly
white castle on S. University. She somehow forgot meeting at 311 West Engineering building and it's
her house key and found herself locked out Tuesday open to new members.
is losing out on
afternoon. But Sally kept her head and didn't try to
break in through the ground floor window. For-
tunately for her, husband Robben works only a
short jaunt away, so he lent his key to the Univer-
sity's first lady.
... Sleep late and sip your morning coffee outside
in the sunshine, then saunter over to Project
Outreach at 554 Thompson to register for volunteer
work or call 764-9179 ... laze away the day until 5
when Dr. Ruth Ike, professor at John Wesley
College, will lecture on the Status of Women in the'
People's Republic of China in the Michigan
Big Mac attack
A Montreal woman was hospitalized with what is
believed to be the first confirned case of the much-
publicized Big Mac attack. The woman suffered an
extreme allergic reaction to the fast-food concoc-
tion as -the double-deck burger caused her face,
trunk and arms to swell abnormally. She recovered
after treatment with drugs. Doctors say the reac-
tion was caused by gum tragacanth, a substance
added to certain foods to give bulk, thickness and
binding qualities. Four researchers at Montreal's
McGill University have issued a warning to alert
physicians to the "hidden" allergen, "in view of the
widespread consumption of Big Macs." So that's
what's in the special sauce...
The only way to go?
John Wilburn decided to take a midnight stroll in
Seattle Monday night. He tossed his seabag and
sleeping bag out the window of the Lutheran Com-
pass Mission, then followed them himself. Unfor-
tunately, Wilburn's stroll was a quick four-story
descent that cost him multiple arm, leg, pelvic and
spinal fractures. He later told police he just "wan-
ted to get out of the building." Never let it be said
that Wilburn is one to take the easy way out.
On the outside ...
We may be blessed with a pleasant day for a
change. It will be partly sunny and mostly breezy
with a slight chance of scattered showers. The high
will be a comfortable741.