Page Two W E MICHIGAN DAILY Thursday, July 21', 1977 Page Two 1-IE MICHIGAN DAILY Thursday, July 21, 1977 there's 00 th r COassjfied Try Daily Classifieds 'Warning: Cigarette Smoking is a Major Health Hazard and May Result in Your Death' WASHINGTON (AP) - The Federal Trade Commission (FTC) said yesterday that cig- arette packages should flatly warn that smoking may kill you rather than saying it is merely dangerous to your health. It also recommended that the tar and nicotine content of cig- arettes appear on all packages and in all, advertising. And it said a strong warning should be required on little cigar pack- ages. THE RECOMMENDATIONS to Congress were made in the com- mission's report for 1976. Since 1970, cigarette packages have been required by law to carry the statement: "Warning: The Surgeon General Has Deter- mined that Cigarette Smoking is Dangerous to Your Health." The commission asked Con- gress to consider two stronger statements: "Warning: Cigarette Smoking is Dangerous to Health, and May Cause Death from Cancer, Coro- nary Heart Disease, Chronic Bronchitis, Pulmonary Emphy- sema and Other Diseases." Or, "Warning: Cigarette Smoking is a Major Health Haz- ard and May Result in Your Death." THE FTC NOTED that the latter statement had been ap- proved by the American Can- cer Society's board of direc- tors. The commission renewed its recommendation that warnings be required on packages of lit- tle cigars: It suggested: "Warning: Smoking Little Cig- ars May Be Dangerous to Your Health if Inhaled and Smoked in the Same Quantities as Cigaret- tes." THE COMMISSION said it based its recommendation on a 1973 Public Health Service re- port that little cigars may pre- sent the same health problems as cigarettes if smoked in the same quantities and if the smoke is inhaled. Since 1973 the°broadcast ad- vertising of little cigars has been prohibited by law. Ciga- rette advertising on radio and televiison has been prohibited since 1971. Asked for comment on the FTO recommendations, a spokeswoman for the Tobacco Institute, a trade association representing the major cigarette manufacturers, said the public should decide for itself. "IT IS CERTAINLY the re- sponsibility of the government to warn us of any alleged or potential health hazard,thut we question just how far that re- sponsibility should go. We feel that informed consumers of the United States should be able to make their own decisions vis- a-vis tobacco, saccharin or any other consumer item," said Anne Browder, assistant to the president of the institute. The FTO has been urging stronger warnings about ciga- rettes since 1964 when it said the lebal should include words such as "cancer" and "death." In 1969, the label was changed to substitute "warning" for "caution" and to assert that s m o k i n g "is" dangerous to health rather than that smoking "may be" hazardous to health. A Public Service of this newspaper & The Advertising Council s David lair e coup ed onus. When David had open heart surgery not long ago, he needed six vital units of blood, type 0 Neg. All of it was obtained, processed and pro- vided by the Red Cross blood center. We're not the heroes of this lifesaving story (the six wonderful blood donors should get the med- als). But we (and other voluntary blood centers) do need your con- tinued support. Blood, you know, doesn't grow on trees. It comes from donors. Like you. And we need more people like you. Call your Red Cross or other voluntary blood center soon. Please. Red Cross. AN FTO SPOKESPERSON de- clined to speculate on the chances that Congress this year will approve tougher language. The FTO said despite efforts to warn cigarette smokers, the average level of smoking has remained high. It noted an Agri- culture Department report that unit sales in 1976 were 1 per cent above the 1975 level and that per capita consumption of cigarettes in 1976 was about the same as 1975. The commission said its col- lection of data on advertising expenditures and sales from cigarette manufacturers has not been prepared because of the refusal of the six major pro- ducers to file the required re- ports and the consequent need to take enforcement action. The commission said three themes are commonly found in cigarette advertisements: 1. ap- peals to satisfying taste, 2. as- sociation of the a d v e rt i s e d brand with- desirable personality characteristics, and 3. relieving anxieties about the risks to health posed by cigarette smok- ing. The indelible pencil was in- vented by Edson P.'Clark of Northampton, Mass., in 1866. THE MICHIGAN DAILY Volume LXXXvII, No. 48-S Thursday, July 21, 1977 Is edited and managed by students at the University of Michigan. News phone 7s4-0562. 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