s Poge Eight THE SUMMER DAILY Saturday, July 21 1973 Page Eight THE SUMMER DAILY Saturday, July 21, 1973 Alice By ANN HENCKEN Associated Press Writer For Alice Cooper, it's just another routine performance, a few of the old standards done to perfection. Alice himself, more spectre than superstar in -Ming the Mer- ciless makeup on pale skin, ex- periencing a mock decapitation after singing "I Love the Dead." Or slashing a sword at golden torsos, mistreating baby dolls, submitting to a "dentist" with a vicious-looking drill. BUBBLE MACHINES, a wink- ing mummy, a seven foot tooth- brush, an American flag unfurled to the sound of Kate Smith sing- ing "God Bless America." It's all there, sight gags, silli- ness and studied depravity. After the guillotine act, a fake Alice head is carried around the stage triumphantly, w it h the group marching behind. Stomping feet. Cooper Clapping h a n d s. Screams for more. STASHED LIKE a secret virus on board a private jet, the Alice Cooper band dropped in on more than 50 American cities this spring during their "Billion Dol- lar Babies" tour. The band grossed approximate- ly $4.7 million, according to man- ager Shep Gordon. Not bad for a group unheard of three years ago, for a bunch which chose a woman's name and began an assault on young audiences with fake hangings, live boa constric- tors and a seemingly endless sup- ply of quirky gimmicks. Conversation between a r tIi s t Salvador Dali and Alice Cooper at the unveiling of Dali's holo- gram, a three-dimensional pro- jection of Alice: DALI: "ALICE COOPER is the returns best exponent of total confusion." Alice: "Dali is possibly more confusing than I am. I never understand anything he says. Maybe that's why we get along so well" Dali: "Dali only makes ex- hibits for people who can under- stand nothing. Alice: "I'm usually so drunk, I can't understand anything." "IT'S MORE OR less the de- cade of the star again," s a y s Alice Cooper. "The old publicity stunts work." Away from the lights, however, is another Alice. An Alice who drinks beer, watches old movies on the tube, wears baseball jack- ets and has gone with the same girl for five years. Offstage, he is, by his own des- cription, more Fred MacMurray than satanic superstar. ALICE COOPER started as a goof. Back in Phoenix in 1964, Alice and some friends, "The Ear Wigs," did an imitation of the Beatles. "The Ear Wigs" grew to "The Spiders," started playing local dates, staging fights and stab- bing confetti-filled balloons. The low point came in 1967 as the group headed for Los An- geles and the big time. Their van, packed with eight people and all their equipment, was in a bad accident. "OUR INSTRUMENTS were all over the road," recalls one of thegroup. "We lost most of or gear." They scratched for a while in Los Angeles, then signed w i t h Frank Zappa's Straight Records. Four albums, none a smash. Then, in 1972, they released "School's Out" which gave them their biggest push and boosted their prices for concerts from $10,000 to $25,000. TODAY IT TAKES two trucks to haul the stage, sets and 40 tons of equipment for an Alice Cooper performance. The bag- gage includes four whips, s i x hatchets, 22,000 sparklers, 58 mannequins, 14 bubble machines and 28 gallons of bubble juice. The plane the carried the band across the country also carried a blackjack table, several hund- BILLIARDS FOOSBALL BOWLING M-UN ION to show biz red comic books, huge amounts of beer, 14 cases of Scotch and 3,000 pounds of cold cereal. "Alice stylizes the threat of violence," says Danny Fields, an editor at "Sixteen" magazine. "He's popular with our readers, girls aged 9 to 15. He's fun and mysterious. Their love mystery and death.But hde'likea heavil ability to change it. "Rock is based on continual bombardment of the senses, As the audience becomes tired of what was exciting two years ago, musicians are pressed to come up with something more outrag- eous . . made-up guy who's goofing." Always Alice cooper, says Jon Lan- hold matches dau, a critic for "Rolling Stone," tillI cold. is a return to show business. "In the late 1960s, rock was an expression of rebellion. In the early 1970s, it's an expres- sion of decadence, a lack of ser- iousness, playing games . . It's a combination of disilusionment with the status quo and an in- Centicore u Bookshops, Inc.Jt 336 Maynard, 663-1812 1229 S. University, 665-2604 ANN ARBOR'S MOST Please: help prevent forest fires. COMPLETE BOOKSTORES Everyone Welcome! GRAD COFFEE WEDNESDAY 8-O pm. West Conference Room, 4th Floor RACKHAM LOTS OF PEOPLE LOTS OF FOOD To KEEP ty DIEMNRYEIBSO Because Irsmy country. 00% ,>,.. And it's getting dirty. e'wv " That's why., Keep America Clean. *. Keep AmericaBeautiful. " enĀ° fot h publi good. AP Photo WITH THEIR SHOW business techniques that range from the in- credible to the grotesque Alice Cooper has become one of the biggest rock bands in the country today. FREE ARTS FESTIVAL ANN ARBOR STREET ART FAIR ENTERTAINMENT SCHEDULE SATURDAY, JULY 21, (MAY BE SUBJECT TO CHANGE) 11:00 .m. UILLEAN PIPES and NORTHUMBERLAND PIPES (Irish music, 12:00 noon FOLK DANCERS 1:00 OUR HERITAGE HOUSE puppets 2:00 OAK RIDGE RAMBLERS; dulcimers 7:30-9:00 LABYRNITH rock music. On the People's Plaza. 9:30-12:00 BIG BURGER AND THE DEL-TONES rock music. On the People's Plaza. Presented by U-M Artists and Craftsmen Guild and the Ann Arbor Council for Performing Arts I ,. - ,